Are you looking to stay ahead in the fast-paced world of B2B SaaS? Software Spotlight delivers weekly insights from the frontlines of software innovation. Join host Michael Bernzweig, founder of Software Oasis since 1998, as he brings you exclusive conversations with industry titans, innovative leaders, and game-changing executives in the SaaS space. Each episode unpacks winning strategies, emerging trends, and actionable insights you can implement immediately. From scaling your SaaS busines ...
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Ready to master the art of B2B consulting and accelerate your professional journey? Consulting Spotlight brings you weekly insights from the consulting industry's most brilliant minds. Host Michael Bernzweig, founder of Software Oasis, leverages decades of experience connecting top B2B consultants with leading organizations to bring you deep-dive conversations about what really works in consulting today. Each episode features strategic discussions with industry leaders, successful consultant ...
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Alex Sanfilippo: Building PodMatch & Podcasting Community
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40:59Summary In this episode of Software Spotlight, host Michael Bernzweig interviews Alex Sanfilippo, founder of PodMatch, a platform that connects podcast hosts and guests. Alex shares his journey from a corporate career in aerospace to becoming an entrepreneur in the podcasting space. He emphasizes the importance of community engagement, the challeng…
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Marketing Secrets with Red8 Interactive's James Hipkin
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34:41In this episode of Consulting Spotlight, Michael Bernzweig interviews James Hipkin, CEO of Innately, discussing the importance of effective marketing strategies for mid-sized businesses. James shares insights from his extensive background in marketing and advertising, emphasizing the significance of digital assets, the buyer's journey, and the need…
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Ali Hafizji of Wednesday Solutions: MVP to Market Fit
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30:37In this episode of Consulting Spotlight, Michael Bernzweig interviews Ali Hafizji, founder of Wednesday Solutions, a professional services agency specializing in AI-driven product engineering. They discuss the journey from MVP to market fit, innovative business models, the role of founders in scaling businesses, and the importance of building effec…
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Steven Schneider on B2B SEO Marketing Strategies
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34:43In this episode of Consulting Spotlight, host Michael Bernzweig of Software Oasis interviews Steven Schneider, founder of Trio SEO. They discuss Steven's journey into SEO, the importance of quality content, unique strategies for B2B SEO, and the evolving landscape of digital marketing. The conversation highlights the significance of understanding s…
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Geoffrey Toffetti of FPG: Unlocking Hospitality Revenue
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34:58In this episode of Software Spotlight, host Michael Bernzweig of Software Oasis interviews Geoffrey Toffetti, CEO of FPG, discussing his journey in the hospitality industry and the innovative solutions FPG provides to enhance guest experiences and maximize revenue for hotels. Geoffrey shares insights on the challenges faced by the hospitality secto…
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Jon Ferrara of Nimble: The Art of Relationship-Driven CRM
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36:44In this episode of Software Spotlight, host Michael Bernzweig of Software Oasis interviews Jon Ferrara, founder of Nimble and co-founder of Goldmine. They discuss John's journey in the tech industry, the evolution of CRM and contact management, and the importance of integrating sales and marketing tools. John shares insights on building relationshi…
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Nexus Strategy's Gretchen Villegas: Aligning Business & Social Impact
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32:23In this episode of Consulting Spotlight, Michael Bernzweig of Software Oasis interviews Gretchen Villegas, CEO and founder of Nexus Strategy and Growth Partners. They discuss Gretchen's journey in global development, the importance of aligning business with social impact, and the evolving landscape of funding and stakeholder engagement. The convers…
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Bill Wilson of Pace Pricing: The Art of B2B SaaS Pricing
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31:52In this Software Spotlight episode, Michael Bernzweig of Software Oasis interviews Bill Wilson, CEO and founder of Pace Pricing, discussing the intricacies of pricing strategies in B2B SaaS. Bill shares his journey from software development to becoming a pricing expert, emphasizing the importance of aligning pricing with product-market fit and cust…
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Matthew Edgar: Elementive's Technical SEO Deep Dive
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39:58In this episode of Consulting Spotlight, host Michael Bernzweig interviews Matthew Edgar, co-founder and technical SEO consultant at Elementive. They discuss the critical role of technical SEO in ensuring that websites are properly crawled and indexed by search engines. Matthew shares insights on the importance of foundational SEO practices, the ne…
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Zach Hanebrink: Hooklead's SaaS Growth Playbook
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41:34In this episode of Software Spotlight, host Michael Bernzweig interviews Zach Hanebrink, a fractional CMO from Hooklead, discussing his journey in SaaS marketing, the importance of effective messaging, and the role of AI in the industry. Zach shares success stories, common challenges faced by B2B SaaS companies, and strategies for optimizing market…
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From Services to Product: The Barefoot Solutions Journey
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41:21In this episode of Software Spotlight, host Michael Bernzweig interviews Hunter Jensen, founder and CEO of Barefoot Solutions. They discuss Hunter's journey from freelance PHP developer to leading a custom software development company that has evolved to focus on AI and data science. The conversation highlights the introduction of Compass, a new AI…
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Brandon Gano Unlocking Human Potential at HumanOp
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33:26In this episode of Software Spotlight, host Michael Bernzweig interviews Brandon Gano, COO of HumanOp Technologies. They discuss Brandon's entrepreneurial journey, the formation of HumanOp, and its unique technology that objectively assesses individuals to improve workplace dynamics. The conversation explores the importance of partnerships, the tra…
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Revolutionizing CI/CD with Tom Elliott of Ocuroot
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38:45In this episode of Software Spotlight, host Michael Bernzweig interviews Tom Elliott, founder of Ocuroot, a CI/CD orchestrator designed to streamline software deployment processes. Tom shares his journey in the tech industry, the challenges he faced in CI/CD, and how Ocuroot aims to enhance developer experience and productivity. The conversation co…
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Unlocking Podcast Success with Alesia Galati
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38:23In this episode of Consulting Spotlight, host Michael Bernzweig interviews Alesia Galati, a podcasting expert and founder of Galati Media. They discuss Alicia's journey into podcasting, the importance of strategic planning, and the key elements of a successful podcast strategy. Alicia shares insights on market research, defining goals, and the sign…
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Unlocking Growth in SaaS with Tye DeGrange
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40:16Summary In this episode of Consulting Spotlight, host Michael Bernzweig interviews Tye DeGrange from Round Barn Labs. They discuss Tye's journey in tech and marketing, the importance of multi-channel strategies for SaaS companies, and the common pitfalls in partner marketing. Tye shares insights on the role of influencers, the impact of AI on marke…
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Jason Willis-Lee: Entrepreneurial Mindset in Translation
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35:51In this episode of Consulting Spotlight, host Michael Bernzweig interviews Jason Willis-Lee, founder of the Entrepreneurial Translator. They discuss the impact of AI on the language services industry, the importance of entrepreneurship in translation, and strategies for scaling businesses. Jason shares insights on leveraging AI tools, building pers…
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Ivan Vislavskiy: Unlocking Local Marketing Success
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42:16In this episode of Consulting Spotlight, host Michael Bernzweig interviews Ivan Vislavskiy, CEO and founder of Comrad Digital Marketing. They discuss Ivan's journey from starting his agency in 2008 to its current success, focusing on local service businesses. The conversation covers the importance of specialization in marketing, common mistakes bus…
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Bill Douglas: Journey From Entrepreneur to CEO
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36:13In this episode of the Consulting Spotlight, host Michael Bernzweig interviews Bill Douglas, CEO of OpticWise. Bill shares his entrepreneurial journey, the inception and services of OpticWise, and the impact of technology on commercial real estate. He discusses the importance of digital infrastructure, the onboarding process for property owners, an…
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Richard Lowe: Unlocking the Secrets of Ghostwriting
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32:29In this episode of Consulting Spotlight, host Michael Bernzweig interviews Richard Lowe Jr., founder of The Writing King and a ghostwriting expert. Richard shares his unique journey from a corporate career to becoming a successful ghostwriter, emphasizing the importance of storytelling and personal experiences in writing. He discusses the value of …
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Ameet Khabra’s Journey: From Freelancer to Agency Leader
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45:53In this episode of Consulting Spotlight, host Michael Bernzweig sits down with Ameet Khabra, the founder of HopSkip Media, a leading digital advertising agency. Ameet shares her inspiring journey of breaking into the digital marketing world at just 19 and building an agency that has managed over $4.3 million in ad spend. Ameet discusses how she tra…
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Lorrie Thomas Ross on Marketing Mastery: From Sales to Strategy
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37:29In this episode of Consulting Spotlight, host Michael Bernzweig sits down with Lorrie Thomas Ross, founder and CEO of Web Marketing Therapy, to explore her transformative journey from luxury retail sales to becoming a renowned marketing therapist. Lorrie shares how her early career in sales at Saks Fifth Avenue unexpectedly led her into the fast-pa…
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Marla Ballard’s Journey: From Trauma to Quantum Success
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36:28In this episode of Consulting Spotlight, host Michael Bernzweig sits down with Marla Ballard, CEO of U2 Shine, a pioneer in quantum personal development. Marla shares her transformative journey from navigating personal trauma to becoming a top-performing entrepreneur and leader in the field of quantum coaching. Raised on a Kentucky farm and later f…
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Derek Hales: Revolutionizing Sleep with Data-Driven Mattress Reviews
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47:02In this episode of Consulting Spotlight, host Michael Bernzweig sits down with Derek Hales, founder of NAPLAB, a groundbreaking platform for data-driven mattress testing and reviews. From his humble beginnings testing mattresses in his one-bedroom apartment to building a thriving business that has tested over 420 mattresses, Derek shares his inspir…
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Nicole Whittle: Outforce AI B2B Agency Marketplace
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43:25In this episode of Consulting Spotlight, we sit down with Nicole Whittle, Vice President of Operations at Outforce AI, a groundbreaking B2B marketplace that connects clients with over 80,000 vetted agencies worldwide. With more than 25 years of experience in software technology consulting, Nicole has been at the forefront of innovation in industrie…
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Scott Sorochak: Silicon Valley to SparkLabs Venture Partner
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36:58In this episode of Software Spotlight, host Michael Bernzweig sits down with Scott Sorochak, venture partner at SparkLabs Group and a seasoned executive with over 30 years of experience in sales, marketing, and operational leadership. Scott shares his fascinating journey from being a software engineer in the early days of Silicon Valley to becoming…
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Michael Buckbee: Revolutionizing SEO and AI Search Strategies
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43:53Podcast Episode Description: Michael Buckbee on AI Search, Content Engineering, and the Future of SEO In this episode of Software Spotlight, host Michael Bernzweig sits down with Michael Buckbee, co-founder of Knowatoa, to explore the rapidly evolving landscape of AI search and its implications for marketers. Buckbee shares his journey from softwar…
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Lucas Lovell of Paddle: Scaling SaaS with Merchant of Record
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47:13In this episode of Software Spotlight, host Michael Bernzweig sits down with Lucas Lovell, VP of Product at Paddle, to discuss how SaaS companies can simplify global expansion and compliance through the Merchant of Record (MOR) model. Lucas shares his fascinating journey from studying law in Australia to co-founding a multilingual customer support …
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Travis Fox: Revolutionizing Housing with High-Performance Panels
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43:28In this episode of Consulting Spotlight, host Michael Bernzweig sits down with Travis Fox, the visionary co-founder of Build Your Fortress, to explore how innovative building technologies are transforming the construction industry. Travis shares his journey from real estate and psychology to spearheading a revolution in housing through high-perform…
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Kristi Mitchell: Simplifying Marketing for Consultants
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34:54In this episode of Consulting Spotlight, host Michael Bernzweig sits down with Kristi Mitchell, founder of Marketing Uncomplicated and host of the Unfudge Your Marketing podcast. Kristi shares her inspiring journey from corporate marketing to entrepreneurship, celebrating six years of helping over 100 businesses streamline their marketing strategie…
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FinTech to 15M AI Users: Christian Perry's Journey
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32:36In this episode of Software Spotlight, we sit down with Christian Perry, CEO of Undetectable AI, who transformed his financial technology startup experience into a groundbreaking AI company serving over 15 million users. Christian shares his entrepreneurial journey from founding ChatterQuant, a financial technology company that leveraged natural la…
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IT to Conflict Resolution: Alex Yaroslavsky's Journey
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31:15In this episode of Consulting Spotlight, we feature Alex Yaroslavsky, founder of Conflict Yes and a certified mediator specializing in workplace dispute resolution. Born in the Soviet Union and immigrating to the US at age 10, Alex transformed his early experiences with cultural adaptation into expertise in conflict resolution and leadership coachi…
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Shark Tank Survivor: Michelle Weinstein's Path to Success
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32:36In this episode of Consulting Spotlight, Michelle Weinstein, founder of The Abundant Accountant and renowned sales strategist, shares her transformative journey from financial analyst to successful business coach. Her expertise lies in helping accounting, tax, and bookkeeping firm owners transform their practices through value-based pricing and str…
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From Warehouse to Tech Founder: Bill Carlin's 3PL Marketplace Revolution
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31:11In this episode of Software Spotlight, we sit down with Bill Carlin, CMO of Racklify and COO of Shipmate Fulfillment. After a decade of running a successful third-party logistics company, Bill identified a critical gap in how warehouses and merchants connect. This insight led him to launch Racklify, a groundbreaking marketplace platform that has al…
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From Bootstrap to Scale: Daniel Andor on Building User-Centric SaaS Products
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35:03In this episode of Software Spotlight, we sit down with Daniel Andor, founder of Duran, a leading product strategy and design studio. With over a decade of experience in UX design and product discovery, Daniel has helped numerous early-stage founders transform their products from minimum viable products to scalable solutions. His journey from worki…
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NetSuite to Next Level: Louis Balla on ERP Transformation Success
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34:46In this episode of Software Spotlight, we sit down with Louis Balla, Partner at Nuage, a leading expert in ERP solutions specializing in NetSuite and IFS Cloud implementations. With a journey that began in maritime operations and led through National Geographic Channel, Louis has become a driving force in helping organizations optimize their cloud …
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From Wall Street to SaaS: Bill Dillmeier's Finance Leadership Journey
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36:37In this episode of Consulting Spotlight, we sit down with Bill Dillmeier, Principal at Aperture Advisors in Seattle, who brings over two decades of financial leadership experience spanning from Vanguard to Silicon Valley startups. Bill shares his transformation from traditional investment banking to becoming a trusted advisor for Series A through C…
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Marketing Mastery: How Amber Gaige Built Far Beyond Marketing Through Data-Driven Strategy
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31:40Title: Marketing Mastery: How Amber Gaige Built Far Beyond Marketing Through Data-Driven Strategy In this episode of Software Spotlight, we sit down with Amber Gaige, founder of Far Beyond Marketing and creator of the Far Beyond Marketing online course. With over 25 years of marketing experience, Amber shares her journey from humble beginnings in a…
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Sales Automation Pioneer: How Steve Wallace Revolutionized B2B Prospecting with Maverick App
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39:45In this episode of Consulting Spotlight, we sit down with Steve Wallace, Chief Revenue Officer of Maverick App, a groundbreaking business development automation and prospecting platform. Steve shares his journey from being a full-cycle insurance agent to leading sales innovation at Maverick App, where he has personally sent over 150,000 cold emails…
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From Venture Capital to Fractional CFO: Sal Tirabassi's Journey to Revolutionizing Finance
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48:42In this episode of Consulting Spotlight, we sit down with Salvatore Tirabassi, founder of CFO ProPlus Analytics, who transformed his 15-year venture capital experience into an innovative fractional CFO service. As a native New Yorker with extensive experience in growth equity partnerships and consumer services, Sal launched CFO ProPlus Analytics in…
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From Developer to Strategic CTO: Vygandas Pliasas on Transforming Tech Teams
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32:44In this episode of Software Consulting Spotlight, we sit down with Vygandas Pliasas, founder and CEO of Cortip, who specializes in fractional CTO services and executive consulting. Vygandas shares his journey from developer to strategic technology leader, offering invaluable insights into transforming engineering processes and building effective re…
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Process Transformation Expert: How Errol Allen Revolutionizes Business Operations
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32:26In this episode of Consulting Spotlight, we sit down with Errol Allen, founder of Errol Allen Consulting and veteran operations consultant. After leaving corporate America in 2011 at age 53, Errol transformed his analytical mindset and operations expertise into a thriving consulting practice focused on process optimization. With over a decade of ex…
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Empathy-Driven Marketing: How Brandon Falcon Built a SaaS Growth Empire
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34:47In this episode of Consulting Spotlight, we sit down with Brandon Falcon, founder of Falconics, who transformed his $1,000 startup into a leading marketing agency specializing in empathy-driven approaches for B2B SaaS companies. Starting in 2014 with web design and social media, Brandon evolved his company into a powerhouse that helps software foun…
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Diego Richards of Stillio on Software Consulting and Automation
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49:39In this episode of the Software Spotlight podcast, host Michael Bernzweig sits down with Diego Richards, Chief Commercial Officer of Stillio, to explore the transformative power of software consulting. Diego delves into how Stillio's innovative automated screenshot services are helping businesses future-proof their content strategies, track competi…
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AI and SaaS: Transforming the Future with Aamir Qutub of Enterprise Monkey
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33:07In this episode of Software Spotlight, we are thrilled to welcome Aamir Qutub, the visionary CEO and founder of Enterprise Monkey. Join us as we delve into the transformative role of artificial intelligence (AI) in shaping the future of Software as a Service (SaaS) and digital innovation. Aamir shares his journey from a mechanical engineer to an aw…
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Revolutionizing Media Management: Insights from Rich Diaz of Intuitive Solutions
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30:41In this episode of Software Spotlight, host Michael Bernzweig sits down with Rich Diaz from Intuitive Solutions to explore the transformative power of NLoop AI in the world of media management. Rich shares how Intuitive Solutions has been at the forefront of digital transformation by leveraging data-driven insights to optimize media purchasing and …
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Paul Shrater and Minimus Brands: E-commerce Innovators
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49:40In this engaging episode of Software Spotlight, host Michael Bernzweig welcomes Paul Shrater, the visionary entrepreneur behind Minimus Brands. Paul shares his fascinating journey from the entertainment industry to becoming a leader in e-commerce. Learn how a personal need led to the creation of Minimus, a pioneering company in travel-sized product…
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Ori Elraviv: Transforming Businesses with Intuitive Leadership
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38:28Join us for an insightful conversation with Ori Elraviv, a seasoned executive known for his expertise in transforming businesses through intuitive leadership and data-driven strategies. Ori shares his journey from moving to Beijing to becoming a CEO, highlighting the importance of stepping outside the norm to make an impact. He discusses his approa…
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Chloe Thomas of E-Commerce Tech: Transforming Digital Commerce
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30:09In this episode of Software Spotlight, host Michael Bernzweig is joined by Chloe Thomas, a leading expert in e-commerce strategy and the founder of the E-Commerce Master Plan podcast. Chloe shares her journey from working in omni-channel retail to establishing a media business dedicated to helping e-commerce brands optimize their operations. She di…
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Michael Johnson & Fast Slow Motion: Scaling Success with CRM Solutions
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33:42In this episode of Software Spotlight, host Michael Bernzweig welcomes Michael Johnson from Fast Slow Motion, a pioneering CRM consulting firm specializing in Salesforce and HubSpot platforms. With over a decade of experience in transforming business operations, Michael Johnson shares his journey from small-town Alabama to becoming a pivotal figure…
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Tahjib Hossain and nxtEvolvesolutions: Innovating Digital Transformation
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32:18Join us in this enlightening episode of Software Spotlight as we explore the world of digital transformation with Tahjib Hossain, the innovative founder of nxtEvolvesolutions. Tahjib shares his compelling journey from a quality assurance professional to leading a company that is redefining digital evolution through bespoke software solutions and cu…
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