Sales Automation Pioneer: How Steve Wallace Revolutionized B2B Prospecting with Maverick App

Consulting Spotlight

In this episode of Consulting Spotlight, we sit down with Steve Wallace, Chief Revenue Officer of Maverick App, a groundbreaking business development automation and prospecting platform. Steve shares his journey from being a full-cycle insurance agent to leading sales innovation at Maverick App, where he has personally sent over 150,000 cold emails and helped transform how businesses approach prospecting.

Steve reveals how Maverick App was born from the fundamental pain points of sales teams spending excessive time on administrative tasks instead of selling. Under his leadership, the platform has evolved to help sales professionals reclaim their productive hours while maintaining consistently high email open rates of 40-60% through strategic segmentation and personalization.

Key Discussion Points:
- The evolution from manual prospecting to AI-powered automation
- Why sales reps spend most of their day on low-value administrative tasks
- How proper list segmentation drives higher response rates
- The importance of domain reputation and email deliverability
- Best practices for cold email personalization at scale
- The critical balance between automation and human touch
- Why consistency trumps perfection in sales outreach
- The future of omnichannel prospecting and actionable insights
- How AI integration is transforming cold email templates
- The shift from product-focused to consultative selling

Subscribe to our bi-weekly newsletter at softwareoasis.com/subscribe for exclusive insights from technology leaders and transformation experts. Get weekly data, trends, analysis, interviews, and actionable intelligence to accelerate your consulting career.

-> Strategic Consulting Partnerships: Live Q&A Webinar Today!

• Consulting Firms: End Cold Outreach Today. Learn to generate warm introductions now.
• Strategic Consulting Partnerships: Live Q&A. Learn to build referral networks.
• Instant Networking Today: Streamline your pipeline with qualified referrals.
• Target 25+ Consulting Categories: Learn to generate warm referrals from strategic partnerships with top AI, cybersecurity, marketing, firms and more.
• Register Now (Webinar Today) https://www.softwareoasis.com/gold

-> Career Stalled?

• Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings.
• Fast-track tech career courses – no experience or degree required!

Start Free Course https://softwareoasis.com/start-free-course

-> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career.

Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time.

https://softwareoasis.com/newsletter

-> Join our Patreon

https://softwareoasis.com/patreon

What can you expect from our Patreon?

By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including:

• Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.
• Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts.
• Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig.
• Community Access: Join a private channel to connect with other listeners.
• Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399.
• Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.