Derek Hales: Revolutionizing Sleep with Data-Driven Mattress Reviews

Consulting Spotlight

#Tech #Careers #Business #Software Oasis, LLC #Software Oasis #Consulting #Management Consulting #Business Consulting #Consultant Career #Professional Consultants #Consulting Advice

22:07

What if your podcast wasn’t just content, but a powerful marketing tool? Today’s episode kicks off a brand series all about turning your podcast into an evergreen marketing machine. I’m sharing what I see podcasters doing wrong in their podcast strategy, plus the mindset shifts necessary to go from content creator to strategic marketer. This is part 1 of our series on Turning Your Podcast into an Evergreen Marketing Machine. Clocking In with Haylee Gaffin is produced by Gaffin Creative , a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com , plus you’ll also find resources, show notes, and more for the Clocking In Podcast. Find it Quickly: Creating week to week with no plan (2:21) Not aligning your content with your goals (3:36) Not creating an intentional funnel (5:49) Aligning your podcast with your services and offers (8:30) Be strategic in your repurposing (9:13) Making your podcast live within your automations (10:43) Your podcast isn’t your product, it’s your sales tool (12:39) From content creator to strategic marketer (13:30) You don’t need more content, you need a smarter strategy (18:02) Mentioned In This Episode: The Podcast Growth Program: gaffincreative.com/growth Mic Check Society: gaffincreative.com/mcs Instagram: instagram.com/hayleegaffin Review the Transcript: https://share.descript.com/view/sylxz54avbW Hosted on Acast. See acast.com/privacy for more information.…

about a year ago 47:02

MP3•Episode home

In this episode of Consulting Spotlight, host Michael Bernzweig sits down with Derek Hales, founder of NAPLAB, a groundbreaking platform for data-driven mattress testing and reviews. From his humble beginnings testing mattresses in his one-bedroom apartment to building a thriving business that has tested over 420 mattresses, Derek shares his inspiring entrepreneurial journey.

Derek recounts how a personal need for an affordable, high-quality mattress led him to create a website that quickly gained traction and evolved into a full-fledged business. With a focus on objective, quantifiable data, NAPLAB has transformed the way consumers shop for mattresses by providing transparent, unbiased reviews. Derek also highlights the critical role of his wife, who leveraged her expertise in mathematics to develop advanced tools and processes that power NAPLAB's operations.

Throughout the conversation, Derek delves into the evolution of the mattress industry, from the rise of direct-to-consumer brands to advancements in materials and manufacturing. He also offers practical advice for consumers navigating the overwhelming world of mattress shopping and explains how NAPLAB's data-driven approach simplifies the decision-making process.

Whether you're an entrepreneur seeking inspiration or a consumer curious about what goes into finding the perfect mattress, this episode is packed with insights you won't want to miss.

Key Discussion Points:

Launching NAPLAB: From weekend hobby to thriving business
Testing over 420 mattresses: How Derek built a data-driven review system
The rise of direct-to-consumer mattresses: A $15 billion industry transformation
Key factors in choosing a mattress: Firmness, price, and materials
Scaling operations: Leveraging automation and tools like WordPress and Google Sheets
The role of data: How objective metrics ensure unbiased reviews
Manufacturing insights: Behind-the-scenes at U.S.-based factories
The importance of branding in a competitive market
Lessons from transitioning from corporate SEO to entrepreneurship
How AI and automation are shaping e-commerce businesses

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Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.
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26 episodes

Derek Hales: Revolutionizing Sleep with Data-Driven Mattress Reviews

Consulting Spotlight

published about a year ago

MP3•Episode home

Whether you're an entrepreneur seeking inspiration or a consumer curious about what goes into finding the perfect mattress, this episode is packed with insights you won't want to miss.

Key Discussion Points:

Launching NAPLAB: From weekend hobby to thriving business
Testing over 420 mattresses: How Derek built a data-driven review system
The rise of direct-to-consumer mattresses: A $15 billion industry transformation
Key factors in choosing a mattress: Firmness, price, and materials
Scaling operations: Leveraging automation and tools like WordPress and Google Sheets
The role of data: How objective metrics ensure unbiased reviews
Manufacturing insights: Behind-the-scenes at U.S.-based factories
The importance of branding in a competitive market
Lessons from transitioning from corporate SEO to entrepreneurship
How AI and automation are shaping e-commerce businesses

-> Strategic Consulting Partnerships: Live Q&A Webinar Today!

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Instant Networking Today: Streamline your pipeline with qualified referrals.
Target 25+ Consulting Categories: Learn to generate warm referrals from strategic partnerships with top AI, cybersecurity, marketing, firms and more.
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-> Career Stalled?

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Fast-track tech career courses – no experience or degree required!

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-> Join our Patreon

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What can you expect from our Patreon?

By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including:

Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.
Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts.
Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig.
Community Access: Join a private channel to connect with other listeners.
Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399.
Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.

26 episodes

#Tech #Careers #Business #Software Oasis, LLC #Software Oasis #Consulting #Management Consulting #Business Consulting #Consultant Career #Professional Consultants #Consulting Advice

All episodes

Consulting Spotlight

1
Marketing Secrets with Red8 Interactive's James Hipkin 34:41

7 weeks ago34:41

34:41

In this episode of Consulting Spotlight, Michael Bernzweig interviews James Hipkin , CEO of Innately, discussing the importance of effective marketing strategies for mid-sized businesses. James shares insights from his extensive background in marketing and advertising, emphasizing the significance of digital assets, the buyer's journey, and the need for authenticity in marketing. He introduces the hub and spoke strategy for digital marketing and provides actionable tips for effective presentations. The conversation highlights the importance of understanding customer needs and crafting messaging that resonates with the target audience. Takeaways Innately provides a premium option for mid-sized businesses. Many small businesses have poorly designed websites. A strong marketing strategy is essential for digital assets. Understanding the buyer's journey is crucial for effective marketing. Authenticity in messaging can enhance marketing efforts. The hub and spoke strategy helps organize marketing efforts. Effective presentations should engage the audience's problems. Email marketing can significantly improve engagement rates. Focusing on the right customers can increase profitability. Crafting the right messaging is key to attracting clients. Sound Bites "Websites without worry!" "It's about the messaging!" "Your website is the hub!" Chapters 00:00 Introduction to Innately and Its Mission 02:38 James Hipkin's Background and Experience 05:37 Understanding Digital Assets and Marketing Strategy 11:16 The Buyer’s Journey and Marketing Messaging 15:58 Authenticity in Marketing and Guerrilla Tactics 20:07 The Hub and Spoke Marketing Strategy 27:49 Effective Presentation Techniques 32:10 Innately's Solutions for Mid-Tier Businesses -> Strategic Consulting Partnerships: Live Q&A Webinar Today! Consulting Firms: End Cold Outreach Today. Learn to generate warm introductions now. Strategic Consulting Partnerships: Live Q&A. Learn to build referral networks. Instant Networking Today: Streamline your pipeline with qualified referrals. Target 25+ Consulting Categories: Learn to generate warm referrals from strategic partnerships with top AI, cybersecurity, marketing, firms and more. Register Now (Webinar Today) https://www.softwareoasis.com/gold -> Career Stalled? Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings. Fast-track tech career courses – no experience or degree required! Start Free Course https://softwareoasis.com/start-free-course -> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career. Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time. https://softwareoasis.com/newsletter -> Join our Patreon https://softwareoasis.com/patreon What can you expect from our Patreon? By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including: Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings. Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts. Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig. Community Access: Join a private channel to connect with other listeners. Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399. Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.…

Consulting Spotlight

1
Ali Hafizji of Wednesday Solutions: MVP to Market Fit 30:37

7 weeks ago30:37

30:37

In this episode of Consulting Spotlight, Michael Bernzweig interviews Ali Hafizji, founder of Wednesday Solutions, a professional services agency specializing in AI-driven product engineering. They discuss the journey from MVP to market fit, innovative business models, the role of founders in scaling businesses, and the importance of building effective teams. Ali shares insights on the differences between B2B and B2C strategies, the consultative approach to product strategy, and common challenges faced by founders. The conversation highlights the significance of focusing on meaningful metrics and the impact of effective consulting on business growth. Takeaways Ali Hafizji is the founder of Wednesday Solutions, specializing in AI-driven product engineering. The journey from MVP to market fit is crucial for founders. Innovative business models can change the way agencies operate. Founders need to shift their roles as their businesses grow. Building effective teams is essential for product development success. A consultative approach helps founders strategize effectively. Understanding the differences between B2B and B2C is vital for marketing. Founders often focus on vanity metrics instead of meaningful growth metrics. Identifying when to seek help is crucial for founders. Success stories highlight the impact of effective consulting on business growth. Sound Bites "We help founders move from MVP to market fit." "We charge per sprint and not on time." "Founders often focus on vanity metrics." Chapters 00:00 Introduction to Wednesday Solutions and Ali Hafizji 02:27 The Journey from MVP to Product-Market Fit 05:07 Innovative Sprint-Based Development Model 07:02 The Role of Founders in Scaling Businesses 09:31 Team Dynamics and Structure for Success 11:55 Consultative Approach to Product Development 14:14 Differences Between B2B and B2C Strategies 17:04 Advisory Services and Ongoing Support 19:33 Go-to-Market Strategies and Marketing Insights 22:16 Common Challenges Faced by Founders 24:35 Identifying When Founders Need Help 26:46 Success Stories and Impactful Journeys -> Strategic Consulting Partnerships: Live Q&A Webinar Today! Consulting Firms: End Cold Outreach Today. Learn to generate warm introductions now. Strategic Consulting Partnerships: Live Q&A. Learn to build referral networks. Instant Networking Today: Streamline your pipeline with qualified referrals. Target 25+ Consulting Categories: Learn to generate warm referrals from strategic partnerships with top AI, cybersecurity, marketing, firms and more. Register Now (Webinar Today) https://www.softwareoasis.com/gold -> Career Stalled? Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings. Fast-track tech career courses – no experience or degree required! Start Free Course https://softwareoasis.com/start-free-course -> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career. Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time. https://softwareoasis.com/newsletter -> Join our Patreon https://softwareoasis.com/patreon What can you expect from our Patreon? By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including: Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings. Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts. Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig. Community Access: Join a private channel to connect with other listeners. Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399. Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.…

Consulting Spotlight

1
Steven Schneider on B2B SEO Marketing Strategies 34:43

9 weeks ago34:43

34:43

In this episode of Consulting Spotlight, host Michael Bernzweig of Software Oasis interviews Steven Schneider, founder of Trio SEO. They discuss Steven's journey into SEO, the importance of quality content, unique strategies for B2B SEO, and the evolving landscape of digital marketing. The conversation highlights the significance of understanding search intent, the role of AI in content creation, and the need for long-term planning in SEO strategies. They also explore emerging channels in B2B marketing and the future of monetizing AI in search. Takeaways SEO is a game of delayed gratification. Quality over quantity is crucial in content creation. Unique strategies like calculators can drive engagement. Understanding search intent is vital for effective SEO. Long-term planning is essential for SEO success. AI content needs human oversight to add value. Emerging channels like TikTok can be effective for B2B. Client engagement requires transparency and communication. SEO is about understanding customer psychology. You need to show up where your audience is. Sound Bites "You need to find what drives traffic." "Calculators and quizzes can drive engagement." "AI content needs human oversight." "Quality over quantity is crucial in content." "SEO is a game of delayed gratification." "SEO is like investing in a retirement account." "You have to appeal to the next generation." Chapters 00:00 Introduction to SEO and Entrepreneurship 02:59 The Journey of Trio SEO 06:01 Content Creation Strategies in SEO 09:11 Unique B2B SEO Tactics 11:52 The Role of AI in Content Creation 14:57 Understanding Search Intent 18:03 Client Engagement and SEO Strategy 20:54 The Importance of Long-Term SEO Planning 23:55 Monetizing AI and Future of Search 27:05 Emerging Channels in B2B Marketing 30:00 Conclusion and Key Takeaways -> Strategic Consulting Partnerships: Live Q&A Webinar Today! Consulting Firms: End Cold Outreach Today. Learn to generate warm introductions now. Strategic Consulting Partnerships: Live Q&A. Learn to build referral networks. Instant Networking Today: Streamline your pipeline with qualified referrals. Target 25+ Consulting Categories: Learn to generate warm referrals from strategic partnerships with top AI, cybersecurity, marketing, firms and more. Register Now (Webinar Today) https://www.softwareoasis.com/gold -> Career Stalled? Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings. Fast-track tech career courses – no experience or degree required! Start Free Course https://softwareoasis.com/start-free-course -> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career. Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time. https://softwareoasis.com/newsletter -> Join our Patreon https://softwareoasis.com/patreon What can you expect from our Patreon? By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including: Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings. Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts. Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig. Community Access: Join a private channel to connect with other listeners. Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399. Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.…

Consulting Spotlight

1
Nexus Strategy's Gretchen Villegas: Aligning Business & Social Impact 32:23

10 weeks ago32:23

32:23

In this episode of Consulting Spotlight, Michael Bernzweig of Software Oasis interviews Gretchen Villegas , CEO and founder of Nexus Strategy and Growth Partners. They discuss Gretchen's journey in global development, the importance of aligning business with social impact, and the evolving landscape of funding and stakeholder engagement. The conversation highlights the need for new models that merge profit with purpose, the role of technology in social impact, and the collaboration between nonprofits and corporations. Gretchen emphasizes actionable steps for businesses to create sustainable social impact and the interconnectedness of global supply chains. takeaways Gretchen Villegas has over 25 years of experience in global development. Nexus Strategy aims to align business opportunities with social impact. The funding landscape is changing, requiring new models for support. Technology plays a crucial role in collecting and analyzing data for nonprofits. Collaboration between nonprofits and corporations is essential for success. Business for good focuses on profitability while creating social impact. Gen Z consumers prioritize ethically sourced products. Nonprofits must adopt business principles to survive and thrive. The interconnectedness of global supply chains affects all stakeholders. Actionable steps for businesses include integrating social impact into their processes. Sound Bites "We need new models to align global social impact." "The need hasn't changed." "Business for good is about purpose meets profitability." "Nonprofits need to partner with for-profits to survive." "If we can all win, we all win at the end of the day." "We need to show them how they all win." "What could you do that creates a social impact change?" Chapters 00:00 Introduction to Nexus Strategy and Growth Partners 02:52 Gretchen's Journey in Global Development 04:49 Aligning Business with Social Impact 09:34 The Future of Funding and Stakeholder Engagement 12:49 Business for Good: Merging Profit with Purpose 18:00 The Role of Technology in Social Impact 24:46 Collaboration Between Nonprofits and Corporations 30:05 Opportunities for Change and Actionable Steps -> Strategic Consulting Partnerships: Live Q&A Webinar Today! Consulting Firms: End Cold Outreach Today. Learn to generate warm introductions now. Strategic Consulting Partnerships: Live Q&A. Learn to build referral networks. Instant Networking Today: Streamline your pipeline with qualified referrals. Target 25+ Consulting Categories: Learn to generate warm referrals from strategic partnerships with top AI, cybersecurity, marketing, firms and more. Register Now (Webinar Today) https://www.softwareoasis.com/gold -> Career Stalled? Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings. Fast-track tech career courses – no experience or degree required! Start Free Course https://softwareoasis.com/start-free-course -> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career. Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time. https://softwareoasis.com/newsletter -> Join our Patreon https://softwareoasis.com/patreon What can you expect from our Patreon? By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including: Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings. Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts. Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig. Community Access: Join a private channel to connect with other listeners. Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399. Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.…

Consulting Spotlight

1
Matthew Edgar: Elementive's Technical SEO Deep Dive 39:58

10 weeks ago39:58

39:58

In this episode of Consulting Spotlight, host Michael Bernzweig interviews Matthew Edgar , co-founder and technical SEO consultant at Elementive. They discuss the critical role of technical SEO in ensuring that websites are properly crawled and indexed by search engines. Matthew shares insights on the importance of foundational SEO practices, the need for collaboration between marketing and IT, and the challenges organizations face in the technical SEO landscape. The conversation also touches on the impact of AI on SEO strategies and the importance of internal and external links. Matthew provides examples of common technical issues and shares a success story of a client who improved their website's performance through technical SEO efforts. Takeaways Technical SEO is essential for website visibility. Foundational aspects of SEO must be prioritized. Client onboarding should be customized, not standardized. SEO is a long-term strategy, not a quick fix. Collaboration between marketing and IT is crucial for success. Common technical challenges include rendering and site structure issues. AI is changing the landscape of SEO and development. Crawl budget is a myth for most websites. Internal links are vital for discoverability and topic relevance. Traffic drops often indicate underlying technical problems. Sound Bites "If Google can't get to your site, nothing else matters." "SEO is a long-term game." "Technical SEO fits somewhere in between marketing and IT." "Rendering issues are a common challenge." "Crawl budget is more of a myth." "Internal links are way more important for discoverability." "AI is changing development and speeding up processes." "If you see major spikes in Google Search Console, investigate." "Traffic drops often indicate technical issues." Chapters 00:00 Introduction to Technical SEO and Elementive 02:55 The Importance of Technical SEO Foundations 05:54 Client Onboarding and Custom Audits 08:56 SEO as a Long-Term Strategy 11:46 Collaboration Between Marketing and IT 14:59 Common Technical SEO Challenges 17:53 The Impact of AI on SEO 21:10 The Role of Technical SEO in Implementation 23:55 Emerging Trends in SEO 26:57 Crawl Budget and Link Importance 29:51 Client Success Stories and Future of SEO -> Strategic Consulting Partnerships: Live Q&A Webinar Today! Consulting Firms: End Cold Outreach Today. Learn to generate warm introductions now. Strategic Consulting Partnerships: Live Q&A. Learn to build referral networks. Instant Networking Today: Streamline your pipeline with qualified referrals. Target 25+ Consulting Categories: Learn to generate warm referrals from strategic partnerships with top AI, cybersecurity, marketing, firms and more. Register Now (Webinar Today) https://www.softwareoasis.com/gold -> Career Stalled? Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings. Fast-track tech career courses – no experience or degree required! Start Free Course https://softwareoasis.com/start-free-course -> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career. Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time. https://softwareoasis.com/newsletter -> Join our Patreon https://softwareoasis.com/patreon What can you expect from our Patreon? By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including: Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings. Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts. Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig. Community Access: Join a private channel to connect with other listeners. Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399. Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.…

Consulting Spotlight

1
Unlocking Podcast Success with Alesia Galati 38:23

18 weeks ago38:23

38:23

In this episode of Consulting Spotlight, host Michael Bernzweig interviews Alesia Galati, a podcasting expert and founder of Galati Media. They discuss Alicia's journey into podcasting, the importance of strategic planning, and the key elements of a successful podcast strategy. Alicia shares insights on market research, defining goals, and the significance of community in podcasting. The conversation also covers content repurposing, audience growth strategies, and measuring podcast success beyond just downloads. Alicia highlights future trends in podcasting and the increasing importance of unique voices in the space. Connect with her on LinkedIn , Pinterest , Instagram and Facebook . Takeaways Alicia Galati started her journey in podcasting in 2015. Strategic planning is crucial for podcast success. Community and connection are vital in podcasting. Market research should precede podcast launches. Defining clear goals is essential for podcasting. Niche down to find your unique voice in podcasting. Repurposing content can maximize reach and engagement. Being a guest on other podcasts is a powerful growth strategy. Completion rates provide valuable insights into audience engagement. The podcasting space is evolving with new voices and opportunities. Sound Bites "I want to launch my own podcast." "I took a more strategic approach with that show." "Every quote unquote failure has helped me decide." "There's no one right way to podcast." "Market research is so important for people." "Completion rate gives you a lot of information." "I'm excited to see new voices in the space." Chapters 00:00 Introduction to Podcasting and Alicia's Journey 02:57 Strategic Podcasting: Lessons Learned 06:02 The Importance of Community and Connection 09:00 Key Elements of a Successful Podcast Strategy 11:55 Market Research: The Foundation of Podcast Success 15:03 Defining Goals and Metrics for Podcasting 18:08 Niche Down: Finding Your Unique Voice 21:03 Repurposing Content for Maximum Reach 24:08 Growing Your Audience in a Crowded Market 27:00 Measuring Podcast Success Beyond Downloads 30:05 Future Trends in Podcasting 33:01 Conclusion and Final Thoughts -> Strategic Consulting Partnerships: Live Q&A Webinar Today! Consulting Firms: End Cold Outreach Today. Learn to generate warm introductions now. Strategic Consulting Partnerships: Live Q&A. Learn to build referral networks. Instant Networking Today: Streamline your pipeline with qualified referrals. Target 25+ Consulting Categories: Learn to generate warm referrals from strategic partnerships with top AI, cybersecurity, marketing, firms and more. Register Now (Webinar Today) https://www.softwareoasis.com/gold -> Career Stalled? Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings. Fast-track tech career courses – no experience or degree required! Start Free Course https://softwareoasis.com/start-free-course -> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career. Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time. https://softwareoasis.com/newsletter -> Join our Patreon https://softwareoasis.com/patreon What can you expect from our Patreon? By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including: Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings. Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts. Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig. Community Access: Join a private channel to connect with other listeners. Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399. Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.…

Consulting Spotlight

1
Unlocking Growth in SaaS with Tye DeGrange 40:16

19 weeks ago40:16

40:16

Summary In this episode of Consulting Spotlight, host Michael Bernzweig interviews Tye DeGrange from Round Barn Labs . They discuss Tye's journey in tech and marketing, the importance of multi-channel strategies for SaaS companies, and the common pitfalls in partner marketing. Tye shares insights on the role of influencers, the impact of AI on marketing, and the essential metrics for scaling partner programs. The conversation emphasizes the need for genuine connections in marketing and the importance of product-market fit before launching affiliate programs. Takeaways Tye DeGrange has a diverse background in tech and marketing. Multi-channel strategies are crucial for SaaS growth. Understanding global onboarding differences can enhance marketing strategies. Common mistakes in partner marketing include treating it like programmatic advertising. Regular performance reviews are essential for optimizing partner programs. Influencers play a significant role in modern marketing strategies. Earnings per click is a key metric for partner marketing success. AI is transforming the landscape of partner marketing. Building trust with consumers is more important than ever. Product-market fit is essential before launching an affiliate program Sound Bites "Influencers are the new oil." "Product-market fit is key." "AI is changing partner marketing." Chapters 00:00 Introduction to SaaS and Consulting Growth 03:03 Tye DeGrange's Journey in Tech and Marketing 06:10 Strategies for Amplifying Reach and Revenue 09:05 Understanding Global Onboarding Differences 11:58 Common Mistakes in Partner Marketing Strategies 14:57 Case Studies: Transforming Client Partner Programs 17:59 The Role of Influencers in Modern Marketing 21:00 Actionable Tips for Building Partner Programs 24:04 Tools and Technologies for Scaling Partner Programs 26:50 Key Performance Indicators for Partner Marketing 30:11 Identifying Ideal Clients for Partner Marketing 33:13 The Impact of AI on Partner Marketing 36:02 Conclusion and Future Insights -> Strategic Consulting Partnerships: Live Q&A Webinar Today! Consulting Firms: End Cold Outreach Today. Learn to generate warm introductions now. Strategic Consulting Partnerships: Live Q&A. Learn to build referral networks. Instant Networking Today: Streamline your pipeline with qualified referrals. Target 25+ Consulting Categories: Learn to generate warm referrals from strategic partnerships with top AI, cybersecurity, marketing, firms and more. Register Now (Webinar Today) https://www.softwareoasis.com/gold -> Career Stalled? Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings. Fast-track tech career courses – no experience or degree required! Start Free Course https://softwareoasis.com/start-free-course -> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career. Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time. https://softwareoasis.com/newsletter -> Join our Patreon https://softwareoasis.com/patreon What can you expect from our Patreon? By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including: Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings. Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts. Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig. Community Access: Join a private channel to connect with other listeners. Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399. Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.…

Consulting Spotlight

1
Jason Willis-Lee: Entrepreneurial Mindset in Translation 35:51

22 weeks ago35:51

35:51

In this episode of Consulting Spotlight, host Michael Bernzweig interviews Jason Willis-Lee, founder of the Entrepreneurial Translator. They discuss the impact of AI on the language services industry, the importance of entrepreneurship in translation, and strategies for scaling businesses. Jason shares insights on leveraging AI tools, building personal brands, and effective lead generation techniques. The conversation also touches on the future of AI in business and the significance of email marketing as a long-term strategy. Takeaways AI is revolutionizing the language services industry. Entrepreneurs in translation must build demand for their services. Leveraging AI tools can enhance productivity and efficiency. Building a personal brand is crucial for success in any industry. Email marketing is a gradual process that nurtures relationships. Lead magnets are effective for capturing potential clients' information. Networking and in-person events are invaluable for building connections. Understanding the intersection of technology and human services is key. The future of business will see more lifestyle-oriented approaches. Don't rely solely on rented platforms for your business growth. Sound Bites "AI has really taken my industry by storm." "AI is just a tool in your tool belt." "Tech is part of our life whether we like it or not." "You have to be an authority yourself." "You can use quiz software for market research." "Email marketing is a gradual process." "Don't build a business on rented land." Chapters 00:00 Introduction to the Entrepreneurial Translator 02:51 The Intersection of AI and Translation 05:57 Entrepreneurship in Language Services 08:54 Leveraging AI Tools for Translation 11:51 Strategies for Scaling Businesses 14:59 Building Personal Brands and Authority 17:56 The Importance of Email Marketing 20:46 Effective Lead Generation Techniques 23:59 Navigating Trends in Language Services 27:06 The Future of AI in Business Subscribe to our bi-weekly newsletter https://softwareoasis.com/subscribe/ to stay updated with more insights from technology leaders and transformation experts. -> Strategic Consulting Partnerships: Live Q&A Webinar Today! Consulting Firms: End Cold Outreach Today. Learn to generate warm introductions now. Strategic Consulting Partnerships: Live Q&A. Learn to build referral networks. Instant Networking Today: Streamline your pipeline with qualified referrals. Target 25+ Consulting Categories: Learn to generate warm referrals from strategic partnerships with top AI, cybersecurity, marketing, firms and more. Register Now (Webinar Today) https://www.softwareoasis.com/gold -> Career Stalled? Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings. Fast-track tech career courses – no experience or degree required! Start Free Course https://softwareoasis.com/start-free-course -> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career. Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time. https://softwareoasis.com/newsletter -> Join our Patreon https://softwareoasis.com/patreon What can you expect from our Patreon? By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including: Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings. Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts. Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig. Community Access: Join a private channel to connect with other listeners. Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399. Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.…

Consulting Spotlight

1
Ivan Vislavskiy: Unlocking Local Marketing Success 42:16

22 weeks ago42:16

42:16

In this episode of Consulting Spotlight, host Michael Bernzweig interviews Ivan Vislavskiy, CEO and founder of Comrad Digital Marketing. They discuss Ivan's journey from starting his agency in 2008 to its current success, focusing on local service businesses. The conversation covers the importance of specialization in marketing, common mistakes businesses make, the significance of data tracking, and the role of AI in the future of marketing. Ivan emphasizes the need for a strong unique selling proposition and effective client onboarding processes to drive success. Takeaways Comrad Digital specializes in helping local service businesses grow. The agency focuses on measurable results rather than vanity metrics. Client retention is a priority, with a 96% retention rate. A proper marketing budget and long-term vision are essential. Many businesses spread their budget too thin across channels. Understanding marketing data is crucial for success. Effective client onboarding is key to a successful partnership. AI is transforming the marketing landscape and should be embraced. Defining a unique selling proposition is vital for differentiation. Businesses must ensure their intake process is efficient to convert leads. Sound Bites "We help local service businesses grow." "Our primary focus is to deliver measurable results." "Client retention in our business is very high." "We function as their marketing extension." "Not having a proper marketing budget is a mistake." "Many companies spread their budget too thin." "AI will change everything in marketing." "You need to define your unique selling proposition." Chapters 00:00 Introduction to Comrad Digital Marketing 02:53 The Journey of Ivan Vislavskiy 05:54 Understanding Comrad's Unique Approach 08:57 Specialization in Local Marketing 11:58 Common Mistakes in Marketing Strategies 14:56 The Importance of Data Tracking 18:01 Effective Client Onboarding Process 20:54 Utilizing AI in Marketing 24:02 Actionable Insights for Businesses 26:52 The Future of Search and Marketing 29:55 Conclusion and Key Takeaways Subscribe to our bi-weekly newsletter https://softwareoasis.com/subscribe/ to stay updated with more insights from technology leaders and transformation experts. -> Strategic Consulting Partnerships: Live Q&A Webinar Today! Consulting Firms: End Cold Outreach Today. Learn to generate warm introductions now. Strategic Consulting Partnerships: Live Q&A. Learn to build referral networks. Instant Networking Today: Streamline your pipeline with qualified referrals. Target 25+ Consulting Categories: Learn to generate warm referrals from strategic partnerships with top AI, cybersecurity, marketing, firms and more. Register Now (Webinar Today) https://www.softwareoasis.com/gold -> Career Stalled? Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings. Fast-track tech career courses – no experience or degree required! Start Free Course https://softwareoasis.com/start-free-course -> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career. Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time. https://softwareoasis.com/newsletter -> Join our Patreon https://softwareoasis.com/patreon What can you expect from our Patreon? By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including: Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings. Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts. Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig. Community Access: Join a private channel to connect with other listeners. Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399. Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.…

Consulting Spotlight

1
Bill Douglas: Journey From Entrepreneur to CEO 36:13

22 weeks ago36:13

36:13

In this episode of the Consulting Spotlight, host Michael Bernzweig interviews Bill Douglas, CEO of OpticWise. Bill shares his entrepreneurial journey, the inception and services of OpticWise, and the impact of technology on commercial real estate. He discusses the importance of digital infrastructure, the onboarding process for property owners, and the advantages of owning digital assets. The conversation also touches on the effects of the pandemic on the real estate market, the innovative 'Building of Things' strategy, and future trends in technology and data usage. Bill emphasizes the need for digital transformation in the industry and the democratization of technology for smaller property owners. Takeaways Bill Douglas is a seasoned entrepreneur with a passion for building companies. OpticWise specializes in data and digital infrastructure for commercial real estate. The company focuses on operations and revenue generation for its clients. Digital infrastructure ownership can significantly increase property value. The pandemic has accelerated changes in the commercial real estate market. OpticWise's 'Building of Things' strategy integrates various technologies in buildings. The commercial firewall concept helps property owners control vendor access. Data management is crucial for reducing operational costs and improving efficiency. Future trends include touchless technology and dynamic pricing for services. Digital transformation is essential for the commercial real estate industry. Chapters 00:00 Introduction to the Consulting Spotlight 01:06 Bill Douglas's Entrepreneurial Journey 02:36 Understanding OpticWise and Its Services 04:28 Engagement Examples in Commercial Real Estate 10:23 Onboarding Process for Property Owners 12:59 Advantages of Digital Infrastructure Ownership 17:27 Impact of the Pandemic on Commercial Real Estate 22:11 The Building of Things Strategy 24:51 Revenue Streams from Digital Infrastructure 31:02 Future Trends in Technology and Data Usage 34:06 Democratizing Technology in Commercial Real Estate Subscribe to our bi-weekly newsletter https://softwareoasis.com/subscribe/ to stay updated with more insights from technology leaders and transformation experts. -> Strategic Consulting Partnerships: Live Q&A Webinar Today! Consulting Firms: End Cold Outreach Today. Learn to generate warm introductions now. Strategic Consulting Partnerships: Live Q&A. Learn to build referral networks. Instant Networking Today: Streamline your pipeline with qualified referrals. Target 25+ Consulting Categories: Learn to generate warm referrals from strategic partnerships with top AI, cybersecurity, marketing, firms and more. Register Now (Webinar Today) https://www.softwareoasis.com/gold -> Career Stalled? Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings. Fast-track tech career courses – no experience or degree required! Start Free Course https://softwareoasis.com/start-free-course -> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career. Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time. https://softwareoasis.com/newsletter -> Join our Patreon https://softwareoasis.com/patreon What can you expect from our Patreon? By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including: Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings. Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts. Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig. Community Access: Join a private channel to connect with other listeners. Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399. Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.…

Consulting Spotlight

1
Richard Lowe: Unlocking the Secrets of Ghostwriting 32:29

22 weeks ago32:29

32:29

In this episode of Consulting Spotlight, host Michael Bernzweig interviews Richard Lowe Jr., founder of The Writing King and a ghostwriting expert. Richard shares his unique journey from a corporate career to becoming a successful ghostwriter, emphasizing the importance of storytelling and personal experiences in writing. He discusses the value of having a book for professionals, the steps involved in the writing process, and the significance of marketing and distribution. Richard also addresses the evolving landscape of ghostwriting in the age of AI, highlighting the irreplaceable human touch in storytelling. Sound Bites "Don't live in fear." "A book gives you credibility." "You need to know your audience." "Don't publish directly on Amazon." "Your story is important." "Ghostwriting is an art form." Takeaways Don't live in fear; build up savings and confidence. Life's a journey; make it fulfilling and fun. A book gives you credibility and differentiates you. Know your audience before writing a book. Most books don't sell due to poor marketing or cover design. Consider a book an investment, not a cost. Avoid trying to write a book yourself if you're not a writer. The writing process should start with audience analysis. Marketing is crucial for book success; hire professionals if needed. AI cannot replicate the emotional depth of human writing. Chapters 00:00 Introduction to Richard Lowe and His Journey 04:05 Lessons Learned from a Unique Career Path 09:59 The Value of Ghostwriting for Professionals 15:58 Navigating the Book Writing Process 21:56 Marketing and Distribution Strategies for Authors 29:53 The Future of Ghostwriting in the Age of AI Subscribe to our bi-weekly newsletter https://softwareoasis.com/subscribe/ to stay updated with more insights from technology leaders and transformation experts. -> Strategic Consulting Partnerships: Live Q&A Webinar Today! Consulting Firms: End Cold Outreach Today. Learn to generate warm introductions now. Strategic Consulting Partnerships: Live Q&A. Learn to build referral networks. Instant Networking Today: Streamline your pipeline with qualified referrals. Target 25+ Consulting Categories: Learn to generate warm referrals from strategic partnerships with top AI, cybersecurity, marketing, firms and more. Register Now (Webinar Today) https://www.softwareoasis.com/gold -> Career Stalled? Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings. Fast-track tech career courses – no experience or degree required! Start Free Course https://softwareoasis.com/start-free-course -> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career. Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time. https://softwareoasis.com/newsletter -> Join our Patreon https://softwareoasis.com/patreon What can you expect from our Patreon? By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including: Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings. Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts. Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig. Community Access: Join a private channel to connect with other listeners. Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399. Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.…

Consulting Spotlight

1
Ameet Khabra’s Journey: From Freelancer to Agency Leader 45:53

22 weeks ago45:53

45:53

In this episode of Consulting Spotlight , host Michael Bernzweig sits down with Ameet Khabra, the founder of HopSkip Media, a leading digital advertising agency. Ameet shares her inspiring journey of breaking into the digital marketing world at just 19 and building an agency that has managed over $4.3 million in ad spend. Ameet discusses how she transitioned from running an event planning company to becoming a Google Ads expert, eventually founding HopSkip Media. She recounts her early days managing up to 68 accounts solo and navigating the complexities of Google Ads, including trips to Silicon Valley to collaborate with Google itself. Along the way, she developed a reputation for simplifying paid advertising strategies and delivering exceptional results for her clients. This episode dives into Ameet’s unique approach to client retention, her insights on the evolving landscape of PPC (pay-per-click) advertising, and her thoughts on how AI and automation are shaping the future of digital marketing. Whether you're a business owner looking to optimize your ad spend or a marketer eager to stay ahead of industry trends, this conversation is packed with actionable advice and expert insights. Key Discussion Points: Building an ad agency from scratch: Ameet’s journey from freelancing to managing millions in ad spend. The importance of tracking conversions: Why businesses must avoid "blind" advertising. Negative keywords and their role in optimizing ad performance. Why Google Ads isn’t “set it and forget it”: The critical need for daily monitoring. How Ameet's team balances automation with human oversight in PPC campaigns. The challenges and opportunities presented by AI in digital advertising. Differences between Google Ads and Meta Ads: Choosing the right platform for your business. Common mistakes businesses make when running ads—and how to avoid them. Why communication is key in client-agency relationships. The future of PPC: Insights into upcoming trends like Performance Max and Search Max. Stay Connected Subscribe to Consulting Spotlight for weekly insights from industry leaders! Visit softwareoasis.com/subscribe to join our bi-weekly newsletter featuring exclusive data, trends, and expert interviews straight to your inbox every Monday and Friday. Stay ahead in your consulting career with actionable strategies you can trust. -> Strategic Consulting Partnerships: Live Q&A Webinar Today! Consulting Firms: End Cold Outreach Today. Learn to generate warm introductions now. Strategic Consulting Partnerships: Live Q&A. Learn to build referral networks. Instant Networking Today: Streamline your pipeline with qualified referrals. Target 25+ Consulting Categories: Learn to generate warm referrals from strategic partnerships with top AI, cybersecurity, marketing, firms and more. Register Now (Webinar Today) https://www.softwareoasis.com/gold -> Career Stalled? Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings. Fast-track tech career courses – no experience or degree required! Start Free Course https://softwareoasis.com/start-free-course -> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career. Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time. https://softwareoasis.com/newsletter -> Join our Patreon https://softwareoasis.com/patreon What can you expect from our Patreon? By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including: Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings. Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts. Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig. Community Access: Join a private channel to connect with other listeners. Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399. Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.…

Consulting Spotlight

1
Lorrie Thomas Ross on Marketing Mastery: From Sales to Strategy 37:29

24 weeks ago37:29

37:29

In this episode of Consulting Spotlight , host Michael Bernzweig sits down with Lorrie Thomas Ross, founder and CEO of Web Marketing Therapy, to explore her transformative journey from luxury retail sales to becoming a renowned marketing therapist. Lorrie shares how her early career in sales at Saks Fifth Avenue unexpectedly led her into the fast-paced world of internet marketing during the dot-com boom. She discusses the evolution of her business, from its inception to becoming a trusted partner for intentional leaders seeking clarity and results in their marketing strategies. Lorrie delves into the art and science of marketing, emphasizing the importance of aligning branding with values and purpose. She explains how her firm’s unique approach—focused on credibility, usability, visibility, sellability, and scalability—has helped clients achieve remarkable results, including doubling revenues and creating sustainable growth strategies. With nearly two decades of experience, Lorrie also highlights the role of personal branding, digital PR, and AI in today’s marketing landscape. Whether you're a solopreneur or part of a large organization, this episode is packed with actionable insights to help you optimize your marketing efforts while staying true to your brand's mission. Key Discussion Points: Transitioning from luxury retail to digital marketing during the dot-com boom Founding Web Marketing Therapy and creating a values-driven agency The five-factor framework for marketing success: credibility, usability, visibility, sellability, scalability The importance of personal branding and thought leadership in modern marketing How AI is reshaping search and content strategies Common mistakes businesses make when hiring marketing professionals The role of long-term investment in advertising and programmatic channels Real-life client success stories: from rebranding to doubling revenue Balancing creativity with analytics for effective campaigns Tips for identifying the right marketing partner for your business Stay Connected: Subscribe to Consulting Spotlight for weekly insights from industry leaders. Visit softwareoasis.com/subscribe to join our bi-weekly newsletter featuring actionable data, trends, and expert interviews. Stay ahead in your consulting career with exclusive resources delivered straight to your inbox. -> Strategic Consulting Partnerships: Live Q&A Webinar Today! Consulting Firms: End Cold Outreach Today. Learn to generate warm introductions now. Strategic Consulting Partnerships: Live Q&A. Learn to build referral networks. Instant Networking Today: Streamline your pipeline with qualified referrals. Target 25+ Consulting Categories: Learn to generate warm referrals from strategic partnerships with top AI, cybersecurity, marketing, firms and more. Register Now (Webinar Today) https://www.softwareoasis.com/gold -> Career Stalled? Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings. Fast-track tech career courses – no experience or degree required! Start Free Course https://softwareoasis.com/start-free-course -> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career. Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time. https://softwareoasis.com/newsletter -> Join our Patreon https://softwareoasis.com/patreon What can you expect from our Patreon? By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including: Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings. Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts. Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig. Community Access: Join a private channel to connect with other listeners. Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399. Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.…

Consulting Spotlight

1
Marla Ballard’s Journey: From Trauma to Quantum Success 36:28

24 weeks ago36:28

36:28

In this episode of Consulting Spotlight , host Michael Bernzweig sits down with Marla Ballard, CEO of U2 Shine, a pioneer in quantum personal development. Marla shares her transformative journey from navigating personal trauma to becoming a top-performing entrepreneur and leader in the field of quantum coaching. Raised on a Kentucky farm and later facing immense challenges as a military spouse, Marla reveals how she rebuilt her life after her husband’s injury in Iraq. She started a wellness business, became a top producer in her field, and eventually discovered the power of quantum personal development. This led her to work with U2 Shine founder Victoria Rader, where she not only healed but also unlocked new levels of personal and professional success. Today, Marla leads U2 Shine’s team of 17 coaches, serving clients globally with innovative programs that blend energy work, universal laws, and practical strategies. Marla explains how quantum personal development helps individuals align their energy with their goals, overcome limiting beliefs, and achieve holistic success. From expanding mental faculties to leveraging gratitude and universal laws, she shares actionable insights for anyone looking to unlock their potential. Whether you’re a business leader or someone seeking personal growth, this episode offers valuable lessons on resilience, empowerment, and transformation. Key Discussion Points: Understanding quantum personal development: blending energy work with practical strategies Overcoming limiting beliefs using universal laws and energy alignment Marla’s journey from trauma to becoming CEO of U2 Shine The role of gratitude in achieving goals and manifesting success How U2 Shine’s Abundant Me program helps clients expand mental faculties Customizing coaching for diverse client needs across industries The importance of aligning personal energy with professional aspirations Practical tools like the Empower Me app for daily empowerment Insights into working with veterans and small business owners The impact of healing trauma on unlocking leadership potential Stay Connected: Subscribe to Consulting Spotlight for weekly insights into consulting careers and strategies. Visit softwareoasis.com/subscribe to join our bi-weekly newsletter featuring exclusive data, trends, and interviews. Stay ahead in your consulting journey with actionable advice delivered straight to your inbox! -> Strategic Consulting Partnerships: Live Q&A Webinar Today! Consulting Firms: End Cold Outreach Today. Learn to generate warm introductions now. Strategic Consulting Partnerships: Live Q&A. Learn to build referral networks. Instant Networking Today: Streamline your pipeline with qualified referrals. Target 25+ Consulting Categories: Learn to generate warm referrals from strategic partnerships with top AI, cybersecurity, marketing, firms and more. Register Now (Webinar Today) https://www.softwareoasis.com/gold -> Career Stalled? Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings. Fast-track tech career courses – no experience or degree required! Start Free Course https://softwareoasis.com/start-free-course -> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career. Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time. https://softwareoasis.com/newsletter -> Join our Patreon https://softwareoasis.com/patreon What can you expect from our Patreon? By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including: Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings. Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts. Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig. Community Access: Join a private channel to connect with other listeners. Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399. Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.…

Consulting Spotlight

1
Derek Hales: Revolutionizing Sleep with Data-Driven Mattress Reviews 47:02

24 weeks ago47:02