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Six Rules Top Creators Break to Win Big

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Manage episode 498219621 series 3446761
Content provided by Joe Pulizzi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Pulizzi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Most creators are following the rules...and that’s exactly the problem.

They listen to the podcasts, follow the gurus, and try to reverse-engineer success based on surface-level metrics.

But the truly successful creators do things a bit differently.

Here are six rules the top creators break...and what they do instead.

  1. They Don’t Chase Platforms—They Build Homes
  2. They Start Tiny

  3. They Monetize Early

  4. They’re Long-Term Obsessed

  5. They Create Signature Content

  6. They Treat It Like a Business

Pre-order my new book, Burn the Playbook, here ---> https://www.joepulizzi.com/books/burn-the-playbook/

Come join me at Content Entrepreneur Expo (CEX) in Cleveland August 24-26. Use coupon code CEXDAY to save $200 - https://cex.events/

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive my free goal-setting guide today.

  continue reading

519 episodes

Artwork
iconShare
 
Manage episode 498219621 series 3446761
Content provided by Joe Pulizzi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Pulizzi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Most creators are following the rules...and that’s exactly the problem.

They listen to the podcasts, follow the gurus, and try to reverse-engineer success based on surface-level metrics.

But the truly successful creators do things a bit differently.

Here are six rules the top creators break...and what they do instead.

  1. They Don’t Chase Platforms—They Build Homes
  2. They Start Tiny

  3. They Monetize Early

  4. They’re Long-Term Obsessed

  5. They Create Signature Content

  6. They Treat It Like a Business

Pre-order my new book, Burn the Playbook, here ---> https://www.joepulizzi.com/books/burn-the-playbook/

Come join me at Content Entrepreneur Expo (CEX) in Cleveland August 24-26. Use coupon code CEXDAY to save $200 - https://cex.events/

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive my free goal-setting guide today.

  continue reading

519 episodes

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