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1 72: If You Want to Grow—Stop Fixing the Wrong Problem 16:32
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LikedYou’re busy—but are you actually growing? In this episode, Nata Salvatori exposes a trap that’s costing service providers time, money, and sanity: chasing busywork that feels productive but doesn’t move the needle. She walks through a clear, five-step growth path—from clarifying your offer, validating through real sales, delivering sustainably, building repeatable systems, to scaling confidently. You’ll learn: How to spot and ditch “fake work” Why clarity beats complexity every time How to use real feedback to validate your offers Delivery tips that prevent burnout System creation that enables scaling How to honor your current phase of growth 📌 Ready to stop spinning your wheels and make real moves? Map your phase, pick your next action, and don’t be afraid to ask for help: 👉 accidentalceo.co/coaching Support the show…
Why Most Entrepreneurs Get Branding Wrong (And How to Fix It) with Tiffany Neuman
Manage episode 490917299 series 3270073
Content provided by BIZBROS. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BIZBROS or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Ever felt like your brand isn't quite hitting the mark? You're not alone. Today, I sit down with Tiffany Neuman, a brand strategist who's worked with Fortune 500 companies and been featured in Forbes. We dive deep into the world of branding, exploring aspects you might never have considered before. We even shared the story on how we chose our initial branding how how it might not be the right way! But Don’t miss these #goldenboulders! - Why your brand's energy matters just as much as its visuals -How to reverse-engineer your brand from your future goals - How to align your brand with your authentic self - How to overcome limiting beliefs and money blocks Whether you're just starting out or looking to take your brand to the next level, this episode offers valuable insights to help you create a brand that truly resonates with your audience and supports your long-term vision.
Timestamped Overview: [00:00] Luisda intros Tiffany Neuman—Fortune 500 creative director & branding powerhouse. [03:25] Tiffany’s secret boxing past (yep!) and why personal stories matter in branding. [06:50] Why perfectionism kills momentum—and the truth about how The Biz Bros chose their brand. [10:15] The micro branding blocks that sabotage entrepreneurs (and how to overcome them). [13:40] What is a Brand Operating System? Tiffany explains how to scale without constant rebrands. [17:05] The Hidden Third Layer of branding: Energetics—and why misalignment kills conversion. [20:30] Why AI-generated branding won’t help if YOU aren’t aligned. [23:55] Luis shares the “six-figure sales letter” story—how raw content beat polished branding. [27:20] Build your brand based on your 10-year vision, not today’s version of you. [30:45] How Tiffany’s business 10X’d when she started owning her energetic message. [34:10] Why your brand is the #1 asset—and how to build it to be scalable and sellable. [37:35] “What’s the best place to nap in Disney?” – A storytelling example of unique content creation. [41:00] Branding in content: Behind-the-scenes of how Biz Bros create high-conversion video clips. [44:25] Why you need a brand guide (not just a designer) to align your business long-term. [51:15] Final words: Why now is the time for creators to rise and lead with authenticity.
Connect with Tiffany:
https://yourlegacybrand.com/brand-clarity-workshop-series/
www.instagram.com/tiffanyneumancreative/?hl=en
https://www.linkedin.com/in/tiffanyneuman
Connect with Fonzi:
Connect with LUISDA:
Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
655 episodes
ShareManage episode 490917299 series 3270073
Content provided by BIZBROS. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BIZBROS or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Ever felt like your brand isn't quite hitting the mark? You're not alone. Today, I sit down with Tiffany Neuman, a brand strategist who's worked with Fortune 500 companies and been featured in Forbes. We dive deep into the world of branding, exploring aspects you might never have considered before. We even shared the story on how we chose our initial branding how how it might not be the right way! But Don’t miss these #goldenboulders! - Why your brand's energy matters just as much as its visuals -How to reverse-engineer your brand from your future goals - How to align your brand with your authentic self - How to overcome limiting beliefs and money blocks Whether you're just starting out or looking to take your brand to the next level, this episode offers valuable insights to help you create a brand that truly resonates with your audience and supports your long-term vision.
Timestamped Overview: [00:00] Luisda intros Tiffany Neuman—Fortune 500 creative director & branding powerhouse. [03:25] Tiffany’s secret boxing past (yep!) and why personal stories matter in branding. [06:50] Why perfectionism kills momentum—and the truth about how The Biz Bros chose their brand. [10:15] The micro branding blocks that sabotage entrepreneurs (and how to overcome them). [13:40] What is a Brand Operating System? Tiffany explains how to scale without constant rebrands. [17:05] The Hidden Third Layer of branding: Energetics—and why misalignment kills conversion. [20:30] Why AI-generated branding won’t help if YOU aren’t aligned. [23:55] Luis shares the “six-figure sales letter” story—how raw content beat polished branding. [27:20] Build your brand based on your 10-year vision, not today’s version of you. [30:45] How Tiffany’s business 10X’d when she started owning her energetic message. [34:10] Why your brand is the #1 asset—and how to build it to be scalable and sellable. [37:35] “What’s the best place to nap in Disney?” – A storytelling example of unique content creation. [41:00] Branding in content: Behind-the-scenes of how Biz Bros create high-conversion video clips. [44:25] Why you need a brand guide (not just a designer) to align your business long-term. [51:15] Final words: Why now is the time for creators to rise and lead with authenticity.
Connect with Tiffany:
https://yourlegacybrand.com/brand-clarity-workshop-series/
www.instagram.com/tiffanyneumancreative/?hl=en
https://www.linkedin.com/in/tiffanyneuman
Connect with Fonzi:
Connect with LUISDA:
Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
655 episodes
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1 Reaching 25,000 People: From Passion Project to Profitable Movement with Julie Bennet 45:29
45:29 Play Later Play Later Lists Like Liked45:29
Play Later Play Later Lists Like LikedEver felt overwhelmed by the idea of launching a product or executing on a business concept? We certainly have… multiple times! Today we dive into the world of launching a financial product and entrepreneurship with Julie Bennett, co-founder of Lemonade Standers. Julie shares her journey from a personal revelation about her children's understanding of money to creating an innovative game that teaches credit literacy. Her story is a testament to the power of identifying a gap in the market and taking action, even when the product isn't perfect. The #GoldenBoulders from this episode you don’t want to miss: • The importance of teaching financial literacy to young people • How to test and validate your product idea before full-scale launch • Strategies for tapping into existing networks to grow your audience • The value of collaboration in business growth • Why progress trumps perfection in product development Julie's approach to building her business is a masterclass in entrepreneurial thinking. From hosting after-school programs to collaborating with established professionals, she demonstrates how to pivot and adapt your strategy based on market feedback. Join us for this enlightening conversation and learn how to navigate the entrepreneurial journey with confidence and purpose! Timestamped Overview: [00:00] How Julie turned a birthday party moment into a business idea [03:00] The eye-opening conversation that sparked her mission [05:30] Julie’s background and why financial literacy became personal [08:15] Teaching kids through entrepreneurship and real-life lessons [10:00] Finding the gap: Why credit is the pain point for most families [13:45] Partnering with experts to scale and inject fun into learning [15:20] Transitioning from enrichment programs to scalable product [17:00] The challenge of keeping things fun and flexible for kids [19:00] How in-person feedback helped shape their product [21:30] The confidence to launch before it’s “perfect” [24:00] Leveraging the “Do The Thing” challenge model [26:50] Collaborating with aligned audiences to grow reach [28:45] Applying corporate strategy to entrepreneurial growth [31:00] Saying “no” to noise, focusing on one thing: credit [35:00] Why trying things (and failing fast) is part of the process Connect with Julie: Free community https://www.skool.com/lemonadestanders/about Website https://www.lemonadestanders.org/ Linkedin https://www.linkedin.com/in/juliebennettseattle/ Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
1 The 6-Step CTA Framework That Converts Listeners Into Buyers with Alex Sanfilippo (Podmatch Special) 38:55
38:55 Play Later Play Later Lists Like Liked38:55
Play Later Play Later Lists Like LikedEver wonder why some podcasters get zero results from their content… while others effortlessly turn listeners into paying customers? This one thing increases your chances significantly! Today we sit down with the legendary Alex Sanfilippo to crack the code on podcast calls-to-action that actually convert. This session was streamed during Podcasting Made simple (a Podmatch event) in front of more than 1,000 people and the feedback was incredible! We are very grateful that Alex and their team are letting us share this private episode :) We’re pulling back the curtain on: - The “Six Steps” that make ANY CTA irresistible (not just for podcasts!) - Wild case studies and real-life mistakes most hosts and guests make (and how to avoid them) - The power of keeping it simple, specific, AND sticky - The surprising thing you should NOT ask for at the end of your episode - Why Fonzi believes “short and sticky” wins every time (and what on earth Taylor Swift has to do with podcasting…) Whether you're struggling to convert listeners or just want to refine your strategy, this episode is packed with practical insights to help you drive traffic, grow your audience, and monetize your content effectively! Enjoy! Timestamped Overview: [00:00] Alex intros the special PodMatch Event and sets the stage for discussing powerful podcast CTAs. [02:30] Luis & Fonzi join in — sharing background on how this framework was developed and why most CTAs fail. [04:30] Why “no results” from podcasting usually isn’t a content problem — it’s a CTA problem. [06:10] Step 0: Develop Know, Like & Trust on the episode — give away real value, don’t hold back. [10:15] Step 1: Keep your CTA singular — don’t overwhelm your listeners with too many options. [11:35] Step 2: Make it relevant — your CTA must match the content of the episode. [13:40] Step 3: Ensure it’s evergreen — so it doesn’t expire or confuse future listeners. [17:05] Step 4: Keep it simple to understand — clarity > cleverness. Use “It’s like…” analogies. [20:30] Step 5: Make it easy to follow — sticky domains, memorable URLs, or SMS options. [23:55] Test creative ideas: surprise CTAs at the end of episodes, gamification, secret codes. [25:00] Sticky examples: funny URLs, dynamic insertion intros, and Taylor Swift-style rollouts (!). [27:20] Step 6: CTA destination should add value immediately — don’t gate everything behind an opt-in. [30:45] Optimize the experience post-CTA: what happens after someone clicks matters. [33:30] Every CTA should reflect your business stage and goals — make it strategic. [34:10] The Biz Bros share details on launching their new community: BusinessCreator.Club. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
1 Million Dollar Energy: The Mindset Shift To Manifest 7 Figures with Caryn Meininger 1:04:40
1:04:40 Play Later Play Later Lists Like Liked1:04:40
Play Later Play Later Lists Like LikedEver feel like you're wearing a mask in your business, afraid to show your true self? Today I sit down with Caryn Meininger, a successful entrepreneur who made a bold pivot from corporate life to follow her authentic calling. Caryn shares her journey from manifesting a million-dollar month in her family business to embracing her passion for holistic coaching and life artistry. We explore the power of authenticity in business and how aligning with your true self can lead to incredible success. Don’t miss these #GoldenBoulders in today’s episode: - Learn to focus on alignment rather than chasing money - How to use shame as a superpower to lead through challenges - The 90-second rule for processing emotions - Learn to focus on the feeling behind what you want to achieve Caryn's story of manifesting a million-dollar month is truly inspiring! Ready to transform your business by embracing your true self? Tune in to this episode and start your journey towards authentic entrepreneurship today! Timestamped Overview: [00:00] Caryn’s origin story and stepping into her calling [03:25] Manifesting a million-dollar month (and making $1.5M in PPE pivot) [06:50] The moment she walked away from the family business [10:15] Realizing the misalignment in her “successful” life [13:40] The link between visualization and collapsing timelines [17:05] Feeling joy now as a way to attract more [20:30] Nervous system capacity and the self-sabotage trap [23:55] Flipping the rut: the power of remembering wins [27:20] Letting emotions move through you in 90 seconds [30:45] Why creators fear being seen and how to get past it [34:10] The performance trap vs. true authenticity [37:35] The exhaustion of showing up as someone you’re not [41:00] Persona vs. essence: being you in all rooms [44:25] Zone of excellence vs. zone of genius [47:50] Using breath and embodiment to rewire emotions Connect with Caryn: 🔥 Download her Millionaire Mindset Playbook: https://www.carynmeininger.com/millionaire_mindset_playbook Instagram: www.instagram.com/carynmeininger Facebook: www.facebook.com/carynmeiningerglobal LinkedIn: https://www.linkedin.com/in/carynmeininger/ Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
1 Honoring Steve Sims: The Art of Achieving Ridiculous Goals 36:35
36:35 Play Later Play Later Lists Like Liked36:35
Play Later Play Later Lists Like LikedThis week on Content Is Profit, we're re-releasing two incredibly special episodes featuring the late, great Steve Sims . Steve, an acclaimed coach and bestselling author, profoundly impacted countless lives, including ours. His recent passing was deeply felt across the industry, and in his honor, we're bringing back these powerful conversations. More than just an episode, this is a tribute to Steve's bold, unapologetic spirit and invaluable wisdom. He was a man who fearlessly pursued his dreams, remaining true to himself, and in doing so, attracted an incredible network of successful individuals. Join us as we celebrate his legacy, and prepare to be inspired by a man who helped thousands! Do you know anyone that’s worked with Sir Elton John or Elon Musk? Sent people down to see the wreck of the Titanic on the sea bed? Or closed museums in Florence for a private dinner party and then had Andrea Bocelli serenade them while they eat their pasta? You do now. Steve Sims has crafted a space in the world as someone that can make things happen. His “Go For Stupid” mindset has made him a high-achiever and is probably one of the most well-connected men on this planet. His daily job is to make the impossible possible. Also, he recently published his second book: Go For Stupid. In this conversation, we explored: 🔥Developing A “Go For Stupid” Attitude! 🔥1 Billion Like vs. 100 Conversations 🔥Coaching Exercise To Achieve Your Ultimate Goals 🔥And Much More! Steve's Legacy: https://www.stevedsims.com/ Books: https://www.stevedsims.com/#books Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
1 🎙️ FREE Access to One of the Best Podcasting Events of the Year 🚀 5:38
5:38 Play Later Play Later Lists Like Liked5:38
Play Later Play Later Lists Like LikedWhen we started Content Is Profit, and later Studio Podcast Suites, and then Business Creator Club, our commitment was to ALWAYS lead with value (hence, the recent emails we have been sending haha! Last week was how to build your High Ticket Offer (3 hr free workshop! Oh my lanta!) This week is something SPECIAL for all Podcasters (guests and hosts!) I just got off the phone with one of the industry leaders and had to send this email before heading to the movies with Katie (no Superman spoilers, please!). ( Here is the video version if you don't believe me lol) Drumroll please!.... Our good friend Alex Sanfilippo—the amazing founder behind PodMatch —are hosting a premium virtual event this Thursday, July 17th called Podcasting Made Simple LIVE … And they’re giving YOU free access just for being part of Content Is Profit and the Business Creator Club community. 🙌 Here’s the scoop: 🗓️ When? Thursday, July 17th 11:30 AM – 4:00 PM EST (Join us for club office hours at 11, then we roll right into the event!) 🎟️ Where? Click here to register for FREE Be sure to RSVP to sessions! After you redeem your ticket, this video explains how to navigate the event platform. 🎥 Can’t make it live? No worries. You’ll get access to the replays if you register. Why it’s worth it: This event is built to help podcast guests and hosts like you grow, simplify, and improve your content game—without the overwhelm. Expect: ✅ 13 expert-led sessions (I explain them in the video above) ✅ Live Q&A with the speakers ✅ Tools, systems & frameworks ✅ Opportunities to collaborate ✅ Discounts, community, and more! Some sessions you don’t want to miss: - The Role of Passion in Podcasting (Alex Sanfilippo) - The 6 Steps to a Podcast CTA That Converts (feat. me!) - Who's Listening? (Dave Campbell) - The Systems Behind a Successful Podcast - Keeping Listeners Engaged as a Guest - Turning Your Podcast into a Book …and tons more. Over 1,000 people are expected. It’s going to be wild—in the best way. I can’t wait to see you there. Huge thanks to Alex and the team for opening this up for us 🙏 🎟️ Grab your free ticket now and come hang with us Thursday! To momentum and mics, Luis Studio Podcast Suites / BizBros / Content Is Profit…
1 Honoring Steve Sims: The Power of "I CAN" And How To Make Things Happen! 44:02
44:02 Play Later Play Later Lists Like Liked44:02
Play Later Play Later Lists Like LikedThis week on Content Is Profit, we're re-releasing two incredibly special episodes featuring the late, great Steve Sims . Steve, an acclaimed coach and bestselling author, profoundly impacted countless lives, including ours. His recent passing was deeply felt across the industry, and in his honor, we're bringing back these powerful conversations. More than just an episode, this is a tribute to Steve's bold, unapologetic spirit and invaluable wisdom. He was a man who fearlessly pursued his dreams, remaining true to himself, and in doing so, attracted an incredible network of successful individuals. Join us as we celebrate his legacy, and prepare to be inspired by a man who helped thousands! Do you know anyone that’s worked with Sir Elton John or Elon Musk? Sent people down to see the wreck of the Titanic on the sea bed? Or closed museums in Florence for a private dinner party and then had Andrea Bocelli serenade them while they eat their pasta? You do now. Steve Sims has crafted a space in the world as someone that can make things happen. His “I Can” mindset has inspired many to go fight for what they want. He is known as “the Real Life Wizard of Oz”. His skill for making things happen allowed him to build the world's leading experiential concierge firm. Steve is probably one of the most well-connected men on this planet. His daily job is to make the impossible possible. Also, he recently published his book: Bluefishing. In this conversation, we explored: 🐟Developing A “Go For Stupid” Attitude! 🐟The Most Valuable Question You Could Ask 🐟The Real Definition Of “Hell” 🐟And Much More! Enjoy! Steve's Legacy: https://www.stevedsims.com/ Books: https://www.stevedsims.com/#books Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
1 5 Ways to Get More Traction With Your Content and Build Trust Online Guaranteed 23:38
23:38 Play Later Play Later Lists Like Liked23:38
Play Later Play Later Lists Like LikedJoin us on July 10th and build a High Ticket Offer with us: https://atomicoffersparty.com/luis Now, on to the episode :) Are you struggling to get your content seen, build authority, or monetize effectively? Today we break down 5 unconventional ways to finally gain traction with your content—straight from behind the scenes in the Business Creator Club! (Haven’t joined yet? → https://businesscreator.club/) These insights are designed to boost your relevance, sharpen your authority, and maximize your consistency—adding up to lasting results for your brand! Here’s a taste of what you’ll discover: Ever wondered what a content safety net is and why you MUST have one? Need a creative hack to stay ultra-consistent (even when you “don’t have time”)? Why is it actually good if your early content feels rough around the edges? The fastest way to avoid interview meltdowns (even if you totally blank out) And… how to free yourself from the parts of content you HATE doing (so you don’t burn out) Plus: Get a sneak peek at the amazing $100k high-ticket offer workshop happening LIVE! ( https://atomicoffersparty.com/luis ) Curious? Trust us, you’ll walk away with at least ONE game-changing content idea from this episode. Enjoy! Timestamped Overview: 00:00 Boosting Authority with Consistent Content 04:57 "Building Trust Through Consistent Social Presence" 07:45 "Creation Anchors for Daily Creativity" 10:08 "Professional Podcasting Essentials" 14:10 Epiphany Bridge: Interview Strategy 18:25 Optimize Content Distribution Strategy 19:39 Outsource for Efficiency and Consistency Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
🚨 BIG ANNOUNCEMENT! 🚨 https://atomicoffersparty.com/luis We're throwing an Atomic Offer Party 🎉 … and you're invited. The #1 question we get from creators and business owners in our community is: "How do I monetize my content?" So we’re solving that— LIVE. Tomorrow at 11 AM EST , we’re hosting an exclusive workshop (join for all or just the beginning) with a very special guest —the behind-the-scenes brain of some of the biggest high-ticket offers in the online business world. We’re building your high-ticket offer together! ✔️ No fluff ✔️ No cost ✔️ Just real strategy you can implement immediately! He’s worked with some of the biggest names in the industry—and now you’ll get his frameworks too. You’ll walk away with: A high-ticket offer you can sell confidently Clarity on the exact transformation you provide A pathway to finally connect your content to profit This is open to everyone —you don’t have to be a member of the Business Creator Club to join. Click the link below to register FREE and join us live! 👇👇👇 https://atomicoffersparty.com/luis Got questions? DM me or email luisda@bizbros.co — I got you. Let’s build your Atomic Offer !…
1 Craft a High Ticket Offer That Your Customers LOVE and Pay You For It with Austin Ford 34:53
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Play Later Play Later Lists Like LikedEver wondered how to create a high-ticket offer that transforms your business and your clients' lives? Today we sit down with Austin Ford, the mastermind behind Atomic Offers, to uncover the secrets of crafting irresistible, high-value, lip licking, tasty offers.. Austin shares his journey from struggling online personal trainer to offer creation expert, including the pivotal moment when he facilitated a $300,000 sales day for a client. You'll discover why offer creation is the key to wealth creation and how to communicate the true value of your services. Don’t miss this #GoldenBoulders… they will make you thousands… literally: - How to price offers for maximum profitability and client satisfaction - Understand the "anti-resentment price" concept so we don’t end up hating our customers. - Discover these hidden elements that help us pick the right market - How to communicate your offer so people buy! Juicy Juicy! Plus, we’ll be waiting for you at our Atomic Offers Party live on Zoom on July 10th - Spots are limited! Click here 👉 ttps://atomicoffersparty.com/luis Let’s go make some money yes?? Timestamped Overview: 00:00 – Introduction: Who is Austin Ford and what’s coming on June 10 01:30 – How a $48K service turned into $16M of ARR for one client 03:25 – The power of personal branding and “peacocking” at events 06:50 – Austin’s journey: from struggling personal trainer to offer wizard 10:15 – What clicked after buying his first $5K offer (and how it changed everything) 13:40 – The psychology of pricing: 10x rule and why adding more is the wrong move 17:05 – Why most people fail with high-ticket offers: not price, but poor communication 20:30 – The “Do You Know?” contrast framework that positions premium value 23:55 – The anti-resentment price: charging enough to love your work 27:00 – Serving the wrong market? Why it’s more important than your actual offer 28:45 – Ice cream shop vs. dentist: the story that proves offer ≠ outcome 30:45 – Extracting real value from your current offer (you’re closer than you think) 32:00 – Why prepared markets buy more—and how to warm them up 33:30 – The magic of rephrasing: from generic value to “tell me more” 35:00 – What’s coming next: Atomic Offers Party live breakdown on July 10th https://atomicoffersparty.com/luis Connect with Austin: Website https://atomicoffers.com/go Facebook https://www.facebook.com/austinfordhq Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
1 The Hidden Power of Underdog Markets (and How to Lead Them) - Business Creator Club Special 30:54
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Play Later Play Later Lists Like LikedEver wondered how to carve out a unique niche in a male-dominated industry? In this Business Creator Club Special episode (join us at https://businesscreator.club/ we are waiting for you!) we're joined by Ina Coveney, a marketing strategist who's currently making waves in the automotive world. She's not just any consultant - she's the "Auto Social Gal" on a mission to empower women in car sales through social media. Ina shares her journey of identifying a crucial gap in the market: the underrepresentation of women in car sales on social platforms. With only 21% of car salespeople being women, many find themselves relegated to behind-the-scenes roles, managing dealership accounts rather than building their personal brands. Key #GoldenBoulders from this Episode: -The challenges women face in the automotive industry, often becoming the "default admin" instead of star salespeople - How Ina is positioning herself as a leader for women in car sales, encouraging them to show up online and attract leads - The power of personal branding in creating job security and career flexibility within the industry - Strategies for overcoming common objections to creating content, from camera shyness to managerial pushback This episode is a goldmine for anyone looking to create a distinctive brand in a niche market. Whether you're in automotive sales or any other industry, Ina's approach to identifying and solving specific pain points will inspire you to think differently about your marketing strategy. Ready to rev up your social media game and stand out in your industry? Tune in now and fuel your marketing strategy with fresh ideas! Enjoy! Timestamped Overview: 00:00 – Ina's bold pivot: From marketing strategist to “Auto Social Gal” 02:30 – Why women in car sales are underrepresented online 04:45 – Identifying a hidden need in an underserved market 06:50 – The real problem: Women becoming default admins, not brands 09:00 – Defining the mission: Becoming the leader for female car sales professionals 10:45 – Introducing the PPP Board (Problem & Pleasure framework) 12:10 – Using TikTok to drive leads and visibility 13:45 – What’s holding women back? Visibility fears & unsupportive management 15:50 – The “Tiny Challenge” concept: Building trust through action-led engagement 18:00 – How to create results-based micro-offers in 5 days 20:20 – Why doing the “unscalable” is the shortcut to traction 23:00 – Why personal brand = career insurance (especially in dealership life) 25:30 – Real industry stories and untapped attention opportunities 27:00 – Content creation fears and practical ways to overcome them 29:00 – Final insights: Turn your value into visibility, one story at a time Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
1 AIDA for Podcasters: How to Pitch & Partner (Business Creator Club Special) 26:40
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Play Later Play Later Lists Like LikedEver wondered how to build authority with your podcast, especially if you're running an interview-style show? This question comes up frequently in our community (join us at https://businesscreator.club/ we’re waiting for you!) and studio, and today we're diving deep into the answer. Today we're sharing insights from a recent Q&A session in our Business Creator Club. We'll explore effective strategies for inviting influential guests to your podcast - people who can not only provide value to your audience but also potentially become partners, referral sources, or even customers for your business. Here are some of the #GoldenBoulders: - Learn how to ethically approach and invite high-profile guests - Discover the AIDA framework and how to apply it to your collaboration outreach - Understand the importance of focusing on "WIIFT" - How to get answers from your top prospects - How to approach a conversation and show up also as an authority. We'll walk you through a proven outreach method that's helped us book over 600 guests with an almost 100% success rate. You'll hear practical examples and learn how to tailor your approach based on the guest's profile and your goals. Enjoy! Timestamped Overview: [01:30] The real value behind interview-style podcasting — building relationships & authority [03:25] Fonzi introduces the core strategy: “What’s in it for them?” + the AIDA framework [06:50] How to use the AIDA model to craft short, irresistible outreach messages [10:15] Why “If you’re open to…” converts better than “If you want to…” (and the psychology behind it) [13:40] Filtering guest pitches: quality control, positioning, and how they now counter-pitch [17:05] Pricing, positioning, and perception: why charging $1500 can actually increase authority [20:30] How to transition an interview into a backend business conversation [23:55] Sirya reflects on her favorite pitch line & how she plans to use it [26:00] How content strategy unlocked 200% growth in their online community [28:10] Why “I don’t know if this is for you” triggers curiosity and keeps doors open [30:20] How outreach tools like PodMatch help filter serious guests from spam [32:40] The real mindset behind booking: not fear of rejection, but strategic value [34:50] Using “social proof stacking” (like name-dropping big past guests) to boost authority [36:15] Final thoughts: get creative, stay authentic, and make every outreach personal Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
1 Why Most Entrepreneurs Get Branding Wrong (And How to Fix It) with Tiffany Neuman 52:54
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Play Later Play Later Lists Like LikedEver felt like your brand isn't quite hitting the mark? You're not alone. Today, I sit down with Tiffany Neuman, a brand strategist who's worked with Fortune 500 companies and been featured in Forbes. We dive deep into the world of branding, exploring aspects you might never have considered before. We even shared the story on how we chose our initial branding how how it might not be the right way! But Don’t miss these #goldenboulders! - Why your brand's energy matters just as much as its visuals -How to reverse-engineer your brand from your future goals - How to align your brand with your authentic self - How to overcome limiting beliefs and money blocks Whether you're just starting out or looking to take your brand to the next level, this episode offers valuable insights to help you create a brand that truly resonates with your audience and supports your long-term vision. Timestamped Overview: [00:00] Luisda intros Tiffany Neuman—Fortune 500 creative director & branding powerhouse. [03:25] Tiffany’s secret boxing past (yep!) and why personal stories matter in branding. [06:50] Why perfectionism kills momentum—and the truth about how The Biz Bros chose their brand. [10:15] The micro branding blocks that sabotage entrepreneurs (and how to overcome them). [13:40] What is a Brand Operating System? Tiffany explains how to scale without constant rebrands. [17:05] The Hidden Third Layer of branding: Energetics—and why misalignment kills conversion. [20:30] Why AI-generated branding won’t help if YOU aren’t aligned. [23:55] Luis shares the “six-figure sales letter” story—how raw content beat polished branding. [27:20] Build your brand based on your 10-year vision, not today’s version of you. [30:45] How Tiffany’s business 10X’d when she started owning her energetic message. [34:10] Why your brand is the #1 asset—and how to build it to be scalable and sellable. [37:35] “What’s the best place to nap in Disney?” – A storytelling example of unique content creation. [41:00] Branding in content: Behind-the-scenes of how Biz Bros create high-conversion video clips. [44:25] Why you need a brand guide (not just a designer) to align your business long-term. [51:15] Final words: Why now is the time for creators to rise and lead with authenticity. Connect with Tiffany: https://yourlegacybrand.com/brand-clarity-workshop-series/ www.instagram.com/tiffanyneumancreative/?hl=en https://www.linkedin.com/in/tiffanyneuman Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
1 How to Be Yourself When You Don’t Know Who That Is Yet with Steve Gamlin 38:00
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Play Later Play Later Lists Like LikedEver feel like you're struggling to create authentic content that truly resonates with your audience? Well… You're not alone. Today I sit down with Steve Gamlin, an international award-winning speaker and humor creator, to explore the power of genuine messaging and how it can impact lives. Steve shares his journey from radio DJ to motivational speaker, revealing how embracing his true self led to his greatest successes, and speaking on multiple high caliber stages. We dive into practical strategies for tapping into your creativity, even if you don't consider yourself a "creative person.” The best #GoldenBoulders from today’s episode: - How to find inspiration in everyday moments - How to spark creativity at any given moment - The power of vulnerability in content creation - Use these two unlikely habits to generate fresh ideas Enjoy! Timestamped Overview: [00:00] Luisda introduces Steve Gamlin and the creative catalyst conversation. [03:25] Steve on tapping into creativity: start by observing where you are. [06:50] Story vs. perfection: Steve’s snot-nosed viral video proves authenticity wins. [10:15] Finding your voice: Steve’s radio DJ breakthrough moment. [13:40] What if you don’t know who you are? Steve and Luisda unpack publishing as identity discovery. [17:05] The power of small habits: Steve’s 5:05 AM routine & high-fiving the mirror. [20:30] Why your first content will suck—and why that’s a great thing. [23:55] Steve’s lightning strike moment & how it launched his speaking career. [27:20] Luisda’s “Soccer Simulcast” anchor example—how creative friction gets solved. [30:45] How gratitude journaling powers Steve’s daily creative output. [34:10] Blue Collar Woo: Steve’s take on practicality, energy, and storytelling. [36:30] How authentic outreach (like voice memos) can create life-changing connections. [38:40] The power of consistency: why creators win by showing up daily. [41:00] Removing the friction: how systems and simplicity make content creation doable. [43:00] Final thoughts: be real, serve others, and leave moments better than you found them. Connect with Steve: https://stevegamlin.com/ https://www.instagram.com/stevegamlin/ https://www.facebook.com/SteveGamlin/ https://www.linkedin.com/in/stevegamlin/ Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
1 Are You Really Creating? Navigating the Blurry Lines of Modern Content Creation 23:58
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Play Later Play Later Lists Like LikedAre you ready to shake up your content creation game? In this episode, I'm sharing my recent creative journey and the exciting experiments I've been conducting across various platforms. From self-produced songs with ChatGPT to late-night live streaming sessions, I've been pushing my boundaries as a creator. But this isn't just about my personal explorations. It's about uncovering valuable insights for our Business Creator Club Community ( https://businesscreator.club/ ). As we guide our founding members towards becoming “Profit Creators”, we're focusing on two crucial elements. #GoldenBoulders we are exploring today: - The importance of embracing different content types - How to balance low-friction creation with enjoyment - Strategies for delegating parts of your content process - Understanding different audience types Plus, don’t miss surprising statistics about podcast listening habits and discuss two critical metrics for long-form content creators! Whether you're a seasoned podcaster or just starting your content creation journey, this episode is packed with insights to help you refine your strategy and connect more deeply with your audience. Ready to level up your content game? Let's dive in! Timestamped Overview: [00:02:00] Business Creator Club update — shoutout to founding members [00:03:30] Why frequency + consistency matter more than perfection [00:06:50] Deep dive: How people really consume podcast content [00:08:15] Two key metrics to focus on: CTR and average view duration [00:09:45] Podcast metric tips: 7-day downloads and completion rate [00:10:15] What is a podcast, really? (The controversy begins) [00:11:30] Fake interview trend — why it’s hurting creator trust [00:13:40] Message > Microphone: Stop obsessing over gear [00:15:00] Should you record video podcasts, too? Yes — here’s why [00:17:05] The numbers: 97M downloads, 120K new podcasts in May 2025 [00:18:30] Why just publishing makes you Top 10% (and what that means) [00:20:30] Listener behavior: Where and how people are actually tuning in Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
1 Fastest Path To Cash Strategies: Business Creator Club Live Office Hours 49:12
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Play Later Play Later Lists Like LikedToday we are bringing you something special! A behind the scenes look atone of the businesscreator.club office hours. We had a high-impact discussion on moving from one-on-one sales to scalable one-to-many models with content. We answered questions about launching podcasts, repurposing content, and growing a valuable network. We also discussed how to leverage collaborations to build authority and boost sales. Here are some of the top moments. 1. Validated the Interview Model as a Sales Engine - The interview model is still viable—when done strategically. Use it to build real relationships and create opportunities for collaboration and sales. 2. Leveraged “Ladder of Influence” Framework - Target guests based on tiers (C → B → A). Start with peers and move up by leveraging each guest's network. 3. Created the “Fastest Path to Cash” Flow - Focus first on direct relationships (the guest) and convert them or collaborate with them to reach their audience. This is quicker than cold ads or SEO. 4. Clarified the Expert Positioning in Interviews - Shift from “reporter” to “collaborator” by injecting your own insights in interviews. This positions you as an expert too. 5. Set the Playbook for Growth via Ask Framework - After every interview, ask these 3 things to ensure a constant flow of leads and opportunities. Timestamped Overview: [00:00] Intro: Behind the scenes of the Business Creator Club’s first Q&A session [02:30] Surya’s question: Is the interview model still worth it in 2025? [05:00] The ladder of influence: How to strategically choose your guests [07:30] Podcasting as a lead-gen tool: building rapport with your guest [10:00] Breaking down podcast discoverability, retention, and what actually works [13:40] Paid reach vs. organic growth: When should you spend to accelerate? [17:00] Why most interview podcasts sound the same — and how to stand out [20:30] Flipping the script: How to position yourself as an expert within the interview [23:30] Leveraging your guests for offers, referrals, and warm intros [27:00] Fastest Path to Cash: Using 1:1 conversations to unlock 1:many opportunities [30:45] How to build value before you make the ask [34:10] Surya’s lightbulb moment: From interview to relationship engine [37:35] Dana’s question: How do you get guests when you’re just starting out? [41:00] How to turn one interview into a referral chain of ideal guests [44:25] Final tips: Use content as a vehicle to connect and collaborate Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
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Content Is Profit
1 How to Monetize Today Without Needing Your Own Offer (Rerun) 21:11
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Play Later Play Later Lists Like LikedHey fam! Today we are sharing with you an episode with Deidre from Capsho that we released last year. As we've been talking lots about monetization, strategy and how to scale your business offer on Business Creator Club (BTW, you haven't joined us yet?! Just click here -> https://businesscreator.club/ ) we thought this would be the perfect episode for today. Enjoy! We will be discussing a new massive opportunity to monetize (even if you have no offer!) 😳, their recent live event, the power of relationship marketing, and how you can do it in just a few simple steps! We will be diving into the three core human superpowers for creating content and the impact of attention as the new currency for monetization. This is a game-changer for entrepreneurs in 2024! Which is the reason why we dropped it as a LIVE and bonus episode for everyone to take advantage of this. It is just that good! See you there! Timestamped Overview: 00:00 Organizing a live event is no joke. 03:49 Josh Tapp discusses relationship marketing's powerful growth. 08:44 AI fundamentally changes human role in content. 11:21 Desire for superpower, research-based content creation. 13:59 Creating high-quality YouTube content requires strategic planning. 17:54 Invested $25,000, changed everything, official partner. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
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Content Is Profit
1 How To Get Your First 500 Email Subscribers with Shelley Niehaus 45:20
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Play Later Play Later Lists Like Liked👉 Join us at https://businesscreator.club/ we are live and we are accepting our first founding members! come hang out and build the frameworks needed to succeed in your content and business! Is email one of those things that continue to slip through your fingers???? How do we build our list!? We’ll today you are in luck! We were on the same boat! unsure how to take that crucial step from social media to email marketing. Today I sit down with email marketing expert Shelly Niehaus to uncover the secrets of growing your first email list and reaching those coveted 500 subscribers. #GoldenBoulders you don’t want to miss (they blew my mind): -The surprising value of unsubscribes (and why you should embrace them) -What to do in the critical 15-30 minutes after someone joins your list -How to craft an effective email sequence without overwhelming yourself -The one thing that will set you apart in your first emails and hook your reader. We also tackle common concerns like "What if I don't have a product ready?" and "How do I re-engage a dormant list?" Shelly crushes it by providing a roadmap for email marketing success. Enjoy! Timestamped Overview: [00:00] Why Shelly’s email magic is so needed [02:30] The missing link between your content and your sales: email [05:00] The wake-up call: “Why isn’t anyone buying?” → answer = your list [07:00] Step 1: Pick a platform (and don’t overthink it!) [09:30] Step 2: Solve one quick problem → lead magnet = your “appetizer” [13:00] What makes a good lead magnet vs. what gets ignored [16:00] Should you use a freebie… or send them straight to your newsletter? [18:30] How to make lead magnet delivery feel personal and powerful [22:00] Why “starting messy” beats being perfect — always [25:00] That awkward moment when you ghosted your list — and how to fix it [28:30] Rethinking unsubscribes: why they’re actually a win [32:00] Email like a human: sending DMs, Looms, or voice notes to build trust [37:00] Build WITH your people: what to ask your audience before your next offer Connect with Shelly Niehaus: https://coaching.shellyniehaus.com/home https://www.linkedin.com/in/shelly-niehaus-7680652/ https://www.instagram.com/shellyniehaus/?hl=en Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
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Content Is Profit
1 How to Get Unstuck & Start Monetizing with Content Creation 15:35
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Play Later Play Later Lists Like LikedAre you struggling to get your content creation off the ground? You're not alone. Many entrepreneurs and business owners find themselves overwhelmed by the prospect of consistently producing valuable content. But what if I told you there's a way to simplify the process and start building your online presence today? In this episode, I share a recent conversation with my former fitness coach, Wes, who's looking to launch his own business and create profitable content. I walk you through a step-by-step process to: - Organize your ideas - Identify and address friction points - Leverage existing resources - Implement a simple content framework and get traction FAST Today’s episode will help you overcome content creation paralysis and start building your online presence today! Also, https://businesscreator.club/ is live and we are accepting our first founding members! come hang out and build the frameworks needed to succeed in your content and business! Timestamped Overview: [00:00] Love for the Business Creator Club and its new 17-day challenge [01:00] The call that sparked this episode: reconnecting with his former fitness coach [03:30] Step 1: Dump every idea in your head onto paper — don’t overthink it [04:30] Step 2: Identify your friction points (editing, gear, time, confidence) [05:30] Step 3: Take inventory of your available resources — start with what you’ve got [07:00] Why going live is the fastest way to build confidence and get feedback [08:30] The HSO framework [11:00] Wes finds clarity: he can do two videos a day just from repackaging common questions Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
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Content Is Profit
1 How to Succeed In Content Even as a Shy Introvert with Laurie-Ann Murabito 42:44
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Play Later Play Later Lists Like Likedhttps://businesscreator.club/ is live fam! come join the community! Become a founding member! Now on to the episode! Ever felt like your shyness was holding you back from sharing your message with the world? You're not alone. Today we chat with Laurie-Ann Murabito, a reformed shy girl who accidentally became a professional speaker and now helps others find their voice on stage. Laurie-Ann's journey from painfully shy to confident public speaker is both inspiring and practical. Her story proves that with persistence and the right mindset, anyone can overcome their fears and become an impactful communicator. Some of the #GoldenBoulders: - How to dig into your “public speaker self” - Tops tips to find your authentic voice and why is important - Why being yourself will bring more money - How to never run out of ideas - Teleprompter secrets! Ready to amplify your voice and make an impact? Listen now and discover how to overcome your fears and become the speaker you're meant to be. Timestamped Overview: [00:00] Intro: Meet Laurie-Ann – shy girl turned award-winning speaker + coach [03:00] Her first transformation: learning to hold eye contact & take up space [05:00] Baby steps to confidence: just one look, one line, one tip at a time [08:00] Teleprompter tips: why it’s a tool, not a crutch — and how to prep for it like a pro [13:00] Finding your speaker identity: 3 words to define how you want to show up [17:00] What if I’m not “funny” or “approachable”? How to get feedback and use it strategically [22:00] Why being yourself is your shortcut to speed, clarity, and consistency [26:00] What to do when imposter syndrome hits hard (especially on camera) [30:00] Why “everyday” stories are your best content bank — if you learn to notice them [37:00] Golden boulder: “If you’re not embarrassed by your first content, you waited too long”- Connect with Laurie-Ann: https://speakandstandout.com/ https://www.instagram.com/laurieann.murabito/?hl=en https://www.linkedin.com/in/laurie-ann-murabito Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
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Content Is Profit
1 How to Monetize Your Expertise When When Starting From Scratch 59:02
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Play Later Play Later Lists Like LikedYou can join us in https://businesscreator.club/ Ever feel like you're shouting into the void with your content? You're not alone. Today I sit down with Dana Darr, one of our Business Creator Club founding members, to discuss the challenges of monetizing content and finding your footing in the digital landscape. Dana shares his journey, recent negative experiences, and his current quest to leverage his skills in a more entrepreneurial capacity. We dive deep and brainstorm in order to clarify communicating the value proposition and finding the right audience for his services. Key Insights from Our Chat: • How to narrow down and pick the problem you solve. • How to discover key communities with big leads • How to frame your content to help your ideal client • The value of direct outreach and what comes next Whether you're a seasoned content creator or just starting out, this conversation offers valuable insights into the process of turning your skills into a viable business. It's a reminder that the path to success often involves stepping out of your comfort zone and embracing the learning process. Timestamped Overview: [00:00] Intro: Why this is a “very different” episode [02:00] How Dana found the show — the newsletter series that inspired him [04:00] His current transition: job loss → full-time content creation [06:00] Wrestling with burnout and capacity [08:00] The challenge: “How do I explain what I do… and sell it?” [10:00] Breaking down a key lesson: create with your audience, not for them [13:00] Using interviews as a stealth discovery/sales strategy [17:00] Clarity through content: diagnosing the actual ideal customer [20:00] How to qualify your clients before you waste energy [24:00] UX design examples: churn, onboarding, and AI integration [28:00] Who are you really helping — and do they have money? [34:00] Start small: solve one specific problem for one ideal client [40:00] Prospecting strategy: where to find your people, and how to DM them [48:00] The 5-call tactic that landed Luis his first clients [51:00] Outreach reframed: “I’m curious, not pitching” [54:00] What’s coming next in Business Creator Club Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
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Content Is Profit
1 Connecting With Your Ideal Customers in the Digital Age 51:22
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Play Later Play Later Lists Like LikedYou can join us in https://businesscreator.club/ Are you struggling to transition from in-person networking to online connections? You're not alone. In this episode, I sit down with Marie-Nicole, a Business Creator Club founding member, to explore the challenges and opportunities of building meaningful relationships and business in the digital world. We go full behind the scenes mode in her journey from running a physical retail space and creative co-working hub to offering online coaching services. We discuss the hurdles she's faced in adapting her networking strategies and how she's working to overcome them. Key Takeaways from Our Conversation: - How to tackle outreach in online networking - Strategies for finding and engaging with your ideal audience online - How to leverage content creation to attract potential clients - Tips for transitioning from physical to digital networking spaces - The value of one-on-one conversations in building business relationships If you're feeling stuck in your online networking efforts or looking for fresh ideas to connect with potential clients, this episode is packed with actionable insights. Learn how to bridge the gap between physical and digital networking, and discover strategies to make your online presence work harder for your business. Ready to take your online networking to the next level? Tune in now and join us in the Content is Profit Facebook group to put these strategies into practice! Website: https://www.bymarienicole.com YouTube: @marie.nicole.meunier https://www.youtube.com/channel/UC9B49F2WGug-JahY4jsqX0A Instagram: @marie.nicole.meunier https://www.instagram.com/marie.nicole.meunier/ Apple Podcast: A Life By Design https://podcasts.apple.com/au/podcast/a-life-by-design/id1665025007 Timestamped Overview: [00:00] Intro: What makes this episode different — a real coaching call [01:00] Overview of the Business Creator ecosystem and purpose of the Club [04:00] Marie-Nicole’s backstory: from creative coworking to personal coaching [08:00] Transitioning from space-based business to personal brand and service [11:00] The fear of feeling narcissistic when promoting yourself [15:00] Dharma coaching, embodiment work, and seasonal energy alignment [19:00] Real-world pivots: streamlining offerings for sustainability [24:00] Using content to find your people — the balance of art and business [28:00] How podcasting opened unexpected doors (and built momentum) [34:00] Paid vs. organic content strategies and YouTube experiments [40:00] Tactical advice: how to proactively create conversations and leads [48:00] Translating in-person strategies into the online world [53:00] Wrapping up: creating content that aligns with your energy and message Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
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Content Is Profit
1 Why People Seek Digital Tribes and How You Can Build One 17:22
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Play Later Play Later Lists Like LikedHave you ever wondered what it takes to build a thriving online community? In this episode, I share a personal story that reignited my passion for creating meaningful connections in the digital space. I take you behind the scenes of a recent event, where something magical happened. It wasn't just another online gathering - it was a catalyst for genuine relationships and collaborations. In this episode you will understand: - Why traditional webinars might be losing their appeal - How this simple concept can spark unexpected connections - The framework we used to facilitate meaningful interactions that drive revenue I also reflect on our journey from the 45Live challenge to the birth of Content is Profit. Learn how we're evolving to meet the changing needs of our audience and why community is at the heart of everything we do. Find us at https://businesscreator.club/ - Whether you're looking to grow your online presence, connect with like-minded individuals, or take your content to the next level, our community offers valuable insights and opportunities. Are you ready to find your tribe and grow together? Timestamped Overview: [01:30] The big question: why do people join communities in the first place? [03:00] The 45 Live backstory: how a simple publishing habit changed everything [05:00] The real results: deeper connection, collaboration, and unexpected relationships [07:00] Why past efforts fizzled—and how a new framework helped reignite the spark [09:00] “My People Party”: a new way to gather, connect, and build community online [11:00] Real-time stories: members connecting, collaborating, and building momentum [13:00] Why content tactics aren't enough—and what people are truly seeking [14:30] What's next: the ecosystem of support for creators, and how to get involved Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
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Content Is Profit
1 Monetize in 2025: Rediscovering Human Connection in Business with Coach Kimmy Seltzer 17:04
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Play Later Play Later Lists Like LikedIn a world dominated by digital connections, I'm reminded of the irreplaceable value of face-to-face interactions. From the sun-soaked shores of the Florida Keys, I've just experienced an eye-opening retreat that's left me buzzing with insights about the power of in-person events. Join me as I sit down with Kimmy Seltzer, a dating expert and retreat organizer, to explore why real-world connections are more crucial than ever in our increasingly online world. We'll dive into: - The resurgence of in-person events post-pandemic - The unique benefits of live gatherings for networking and business growth - Balancing online presence with real-world experiences - Strategies for diversifying your "connection portfolio" - Tips for maximizing networking opportunities at conferences Throughout our chat, Kimmy shares her journey from therapist to sought-after dating coach, offering valuable lessons for entrepreneurs looking to build authentic connections in their businesses. Don't miss Kimmy's golden nugget of advice for entrepreneurs ready to level up! It's a simple yet powerful reminder that could be the push you need to take that next big step. Timestamped Overview: 00:00:00 Welcome to Content is Profit: Special Florida Keys Edition 00:01:13 The Shift from Online to In-Person Connections 00:02:47 The Power of Direct Approach in Business and Dating 00:06:18 Leveraging Live Events and Media for Business Growth 00:10:55 Following Your Passion in Business 00:14:12 Final Advice: Just Go and Take Action Connect with Kimmy: https://www.instagram.com/kimmyseltzer/ https://www.kimmyseltzer.com/ Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
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Content Is Profit
1 Are You Obsessing Over Production and Neglecting This Crucial Element? 19:31
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Play Later Play Later Lists Like LikedHave you ever found yourself caught over fixating on the production quality of your content? It's a debate that's been raging in the content creation world for years, and I'm here to share my thoughts on this hot-button issue, and why “production” might not be as important as people think. In this episode, we're diving deep into the age-old question: What truly defines quality content? Is it the slick production value or the power of what the content talks about? We'll explore why many creators get stuck in the pursuit of perfection, often at the expense of actually putting their content out there. We'll reveal how a simple shift in mindset helped us break free from this cycle and start connecting with our audience in meaningful ways. We also share three actionable strategies that can help you improve your this crucial element and create content that truly resonates. We’ll wrap up with valuable technique we learned from a communication expert that can help you fine-tune your delivery and make your content even more compelling. Whether you're a seasoned content creator or just starting out, this episode will challenge you to rethink your approach to quality and help you find the sweet spot between production value and impactful messaging. So, are you ready to create content that not only looks good but truly connects with your audience? Let's dive in and explore how to make your message shine, regardless of your production budget. Timestamped Overview: [00:00] The frustrating moment that inspired today’s topic: “quality content” [01:00] A client’s production feedback that sparked a bigger realization [03:00] Why the definition of “quality” is 100% subjective (and dangerous) [04:00] Our 3-year struggle chasing “perfect” content—and how we finally broke free [05:30] The power of going live and detaching from perfectionism [07:00] 3 ways to improve your message (and why that matters more than production) [08:30] Why you need to believe you’re a creator—even if you don’t feel like it yet [09:00] Solving actual problems through your content is the real win [11:00] Great examples: physics teachers, chalkboards, and raw value-driven content [13:00] Be a student of your content: how to use analytics & feedback to improve fast [15:30] The 5-minute test: a powerful trick to evaluate your delivery without the visuals [17:00] Final thoughts: The message always matters more than the megapixels Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
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Content Is Profit
1 Powerful Growth Strategy Hiding in Plain Sight… Ready to Give it a Shot? 20:32
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Play Later Play Later Lists Like LikedEver feel like you're shouting into the void with your content? You're not alone. Many creators struggle to gain traction, but there's a powerful strategy that doesn't rely on social media algorithms or viral posts. Today we explore why this strategy is the ultimate growth hack for both content creators and businesses. By doing this with the right people, you can: - Expand your reach exponentially - Tap into new audiences - Create mutually beneficial partnerships - Generate leads and sales opportunities We break down how major brands and successful creators leverage this strategy. - How Mr. Beast amplifies his reach. - Yes Theory's innovative approach with Formula E racing - A local wellness center's campaign that generated 300 bookings in one weekend Whether you're B2C or B2B, there are countless ways to harness this strategy. "You should be doing the unscalable." - Alex Hormozi. maybe this quote can give you a clue As we wrap up we share practical tips on how to find these opportunities, including leveraging events and asking the right questions to uncover potential partnerships. Here is what to do next. Ready to supercharge your growth through collaboration? Join us in the Business Creator Club where we dive deep into these strategies every week. Or, connect for free with fellow creators in our Content is Profit Facebook Group. Don't let your content efforts go to waste. Discover how strategic collaborations can take your business and influence to new heights! Timestamped Overview: [00:00] A game-changing Zoom call and a big realization: why are we scared of meeting people? [02:00] The story of Adam’s collaboration event and how it unlocked opportunities for everyone [04:00] Why we need to stop blaming the algorithm and start focusing on direct relationships [06:00] The secret strategy we’ve used since episode 20: content as a connection vehicle [08:00] Real-world B2C example: 300 booked appointments from 1 collaboration campaign [10:00] YouTube & MrBeast collabs, and why creators are winning with joint content [12:00] B2C & B2B breakdown: how to reverse-engineer collabs for books, services, or high-ticket sales [16:00] Exotic car studio story: from content collab to distribution deal [18:00] How to find ideal collab partners (hint: start with events & dream customer mapping) [19:00] Final thoughts + invite to the Business Creator Club & Content Is Profit community Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
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Content Is Profit
1 The 1M Followers Framework! 10X Your Growth - Part 2 34:02
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Play Later Play Later Lists Like LikedWhat if “virality” was actually simple ? (Spoiler: It can be.) In this episode of Content Is Profit, Alex Hormozi drops his shockingly straightforward formula for going viral, and we waste no time breaking it all down. 🧩 Curious how Alex went from 20k to 400k+ podcast downloads a month just by tweaking ONE thing? Or why he pays $70k/month for content production (and would gladly pay $2 MILLION if it meant getting the same reach with ads)? 😳 But wait, there’s more: 💡 The only 2 stats that matter for YouTube virality (hint: it’s NOT all about high production quality) 🛠️ Hormozi’s plug-and-play frameworks for both long and short-form content (steal these!) 💥 The “M2M” system to turn one recording into dozens of powerful micro-content pieces 🎯 Why your call-to-action might be the only thing holding you back from massive growth 💭 And what to do when you “run out of things to say” (the answer will surprise you) If you’re ready to turn content into REAL results (and have a good time doing it), this episode is your new playbook. 00:00 "Boost Your Business Momentum" 04:48 YouTube Success: Watch Time Importance 07:03 Frameworks for Effective Content Creation 09:37 "Prioritize Message Quality Over Production" 14:55 Content Leadership Solutions 17:50 "Make More Offers, Earn More" 21:23 "Outsource Prototyping for Efficiency" 24:42 Boost Content Output: Rethink Strategy 25:14 Podcast Production and Distribution Strategy 28:21 "Operation Catch Up: Content Distribution" 31:36 "Mindset for Content Creators" Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
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Content Is Profit
1 The 1M Followers Framework by Alex Hormozi! 10X Your Growth 28:46
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Play Later Play Later Lists Like LikedWant to get explosive growth and turn your content into profit? In this episode, we dive deep with none other than the legendary Alex Hormozi. Discover how he skyrocketed his following by 1,000,000 followers in just 6 months. Here are some of the #GoldenBoulders from the episode: - The $100,000 advice from Grant Cardone that redefined Alex's entire approach to content. - Why sheer volume plays a critical role in your content strategy and how to balance it with quality. - The 80/20 rule that will forever change how you prioritize your content efforts. - How Alex's podcast went from 20K to 400K monthly downloads with just one simple tweak. If you're a content creator and entrepreneur, you can’t miss this game-changing episode. Enjoy! Timestamped Overview: 00:00 Alex Hormozi's framework for rapid follower growth. 05:34 Internal system enables volume, receives mixed feedback. 07:02 Balancing quality and volume is resource-intensive. 09:52 Reduce friction; adapt to your current level. 15:15 Alex Hormozi's tweets ideas for quick feedback. 17:55 Engage stories for feedback; develop ideas' depth/width. 19:38 Quality vs. volume debate in content creation. 24:54 Discussion on video formats, frameworks, and boosting downloads. 26:04 Sharing test results, emphasizing meaningful business goals. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
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Content Is Profit
1 Building A Podcast That Grows Itself! ft. Jeremy Enns 50:45
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Play Later Play Later Lists Like LikedIf you have tuned into the Content Is Profit Podcast you’ll know how podcasting changed our business. And I’m sure in a few years we’ll say it changed our lives. Podcasting has changed Jeremy’s life as well. He went from listening to 8-hours of podcasts per day to building his own podcast production company and freeing himself from the 9 to 5 hustle while traveling to over 45 countries. Doesn’t that sound incredible? At this point, you might be asking yourself, “how did he do it?” That’s exactly what we set out to discover in this conversation! Some of the topics we covered were: 🎙Why It Is Important To Understand Pricing! 🎙When Consumptions Becomes Redundant. 🎙Do You Need To Market Your Marketing? Connect with Jeremy: https://counterweightcreative.co/ https://www.linkedin.com/in/jeremy-enns/ Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
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Content Is Profit
1 On The Road To Impacting One Billion People with Chris Do 1:00:52
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Play Later Play Later Lists Like LikedMarketing has been through a dramatic change in the last decade. In the past, marketing was tightly knit to advertising. Brands would pay the networks for ads and immediately see growth in their bottom lines. Transparency and access to information have changed the game for businesses. The playing field has been leveled, and customers are more educated than ever. Spending money can give you the edge when it comes to client acquisition, but it can also accelerate the rate at which people lose trust in your brand. That’s why marketers and entrepreneurs like Chris Do have been differentiating themselves from the pack. His “help-over-sell” approach has built him a trustworthy brand followed by millions; allowing him to educate and profit at the same time. In this conversation Chris shared with us: 📚 What Is The First Rule Of Learning? 📚 Specialist vs Generalist: Take Your Pick 📚 The “Help Over Sell” Mindset Change 📚 And Much More Connect with Chris: https://www.instagram.com/thechrisdo/?hl=en Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
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Content Is Profit
1 The 15-Minute Content Mastery Checklist: Turn Daily Moments into Client-Attracting Gold 24:59
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Play Later Play Later Lists Like LikedGet full access to the 15-Minute Content Mastery Checklist by clicking here! http://www.bizbros.co/45live Are you tired of starting and stopping your content creation efforts, feeling overwhelmed by the pressure to produce perfect posts? You're not alone. Many business owners and creators struggle with consistency, often abandoning their content strategies due to frustration or lack of results. In this episode, we tackle the common pain points of content creation and introduce a game-changing approach that can revolutionize your online presence. Drawing from personal experience and years of trial and error, we share a simple yet effective framework that helped us break through our own content creation barriers. The 15-Minute Content Mastery Checklist Discover how to turn your daily moments into engaging content that attracts your ideal audience. This low-friction method focuses on: Identifying your high-energy moments for creation Embracing imperfection and live content Establishing a consistent publishing schedule Sparking meaningful conversations with your audience Why This Framework Works Low pressure: Remove the stress of editing and perfection Builds consistency: Create a habit of daily content creation Encourages engagement: Foster genuine connections with your audience Learn how to overcome common hurdles, find your content anchor, and make the process enjoyable. Whether you're a seasoned creator or just starting out, this episode provides actionable tips to help you establish a sustainable content routine. Key Takeaways: The importance of scheduling your content creation time How to leverage your daily experiences for content ideas Tips for maintaining consistency and overcoming perfectionism Strategies for engaging with your audience authentically Don't miss the bonus checklist at the end of the episode, offering a step-by-step guide to implementing this framework in your own business. Ready to break free from content creation frustrations and start building a meaningful online presence? Tune in now and take the first step towards content mastery. Timestamped Overview: [00:00] — The Studio Story That Sparked This Episode [04:00] — How 45 Live Changed Everything: Our First Real Breakthrough [07:00] — The Low-Friction Framework You Can Use Today [10:00] — Why Going Live Works (And How to Make It Simple) [14:00] — The 15-Minute Checklist Revealed: Tips, Triggers, and Tools [22:00] — Final Thoughts: Publishing is Simpler Than You Think Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
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Content Is Profit
1 Top Content Trends You Can’t Ignore in 2025 (Part 2) 15:55
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Play Later Play Later Lists Like LikedAre you ready to supercharge your content strategy for 2025? In this episode of Content is Profit, we're diving into two game-changing trends that will reshape the digital landscape. First up, we're exploring the top social media platforms you should be focusing on, whether you're in B2B or B2C. From Facebook's resurgence to TikTok's growing influence, we'll break down where your audience is hanging out and how to reach them effectively. But that's not all! We're also uncovering a secret recipe for getting others to create content for your company. It's all about harnessing the power of influencer marketing, particularly those with niche audiences. Here's what you can expect to learn: The surprising social media platforms dominating in 2025 How B2B and B2C brands are allocating their marketing budgets The rise of micro-influencers and why they're outperforming celebrity endorsements Strategies for overcoming common social media marketing challenges Real-world examples of brands crushing it with innovative content strategies We'll also discuss the potential impact of AI-generated influencers and whether they'll replace human creators by 2025. Spoiler alert: I have some strong opinions on this! Key takeaways you won't want to miss: The ideal follower range for maximum influencer marketing ROI Why giving creators creative freedom leads to better results How to balance consistent content creation with trend-chasing The unexpected platform where brands are seeing the highest influencer marketing returns Whether you're a seasoned marketer or just starting out, this episode is packed with actionable insights to help you stay ahead of the curve. Don't let your content strategy fall behind – tune in now and future-proof your marketing efforts! Ready to future-proof your content strategy? Join the challenge at BusinessCreator.Club Timestamped Overview: [00:00] Intro & Recap [02:00] Why Facebook, TikTok, YouTube, LinkedIn, and Instagram still matter [06:00] Case Study – Casio's TikTok & Podcast Play [09:00] The Rise of Micro-Influencers [13:30] Final Thoughts + What's Next Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
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Content Is Profit
1 Top Content Trends You Can’t Ignore in 2025 (Part 1) 20:05
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Play Later Play Later Lists Like LikedAre you keeping up with the latest marketing trends? In this episode, we're diving into the first half of a comprehensive report on the future of digital marketing. I'm breaking down the key insights you need to know to stay ahead of the curve in 2025 and beyond. 1. Visual Storytelling Takes Center Stage Text-heavy content is out, and visual formats are in. Learn why short-form video, images, and livestreams are delivering the highest ROI for marketers. I'll share practical tips on how to: Test different content formats across platforms Structure your content for easy repurposing Create compelling hooks and thumbnails 2. The Rising Power of Podcasts and Audio Podcasts aren't just popular—they're influential. Discover why 91% of marketers plan to maintain or increase their investment in audio content. We'll cover: The unique benefits of podcasting for both B2B and B2C brands How to create a podcast that resonates with your audience Tips for turning your podcast into a sales pipeline Key Takeaways: Short-form video is the top-performing content format for both B2B and B2C 46% of weekly podcast listeners have made a purchase after hearing about it on a show Visual storytelling and audio content are becoming essential for brands to connect with their audience Don't miss out on these crucial insights that could shape your marketing strategy. Tune in to learn how you can leverage these trends to boost your brand's visibility and engagement in the coming years. "If you're creating content for business purposes, you need to be where your audience is and be relevant there." Ready to revolutionize your marketing approach? Listen now and get ahead of the curve! Timestamped Overview: 00:00 - Intro + Why Visual Brands Win in 2025 03:00 - Top Performing Formats & AI Chatbots Rising 06:00 - YouTube, Short Form, and the M2N Content Method 09:00 - Podcasting Growth + Tips to Make It Work 12:00 - Recap, Real-World Examples, and What’s Next Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
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Content Is Profit
1 How Micro-Creators & UGC are Transforming the Influencer Marketing Game for Brands with William Gasner 41:52
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Play Later Play Later Lists Like LikedToday we sit down with William Gasner, co-founder of StackInfluence—a revolutionary platform connecting brands and micro-creators to scale with user-generated content (UGC). From scaling an eCommerce brand to 7 figures in 6 months to helping creators monetize even with 1,000 followers, William reveals: - Why brands prefer working with smaller creators. - How content quality is changing—and why "authentic" beats "perfect." - What it really takes to run an influencer campaign that converts. - Tips for creators to grow, monetize, and stand out in 2025. - Why testing beats perfection—and how you can start TODAY. Whether you're a brand looking to scale or a creator ready to monetize your influence, this episode is packed with gold. 💡 Learn more or join the challenge: https://businesscreator.club/ 🔗 Explore William’s platform: https://stackinfluence.com/ Timestamped Overview: 04:36 "Brands Favor Smaller Creators Now" 08:24 "Creative Freedom for Content Creators" 09:25 "Streamlining Content Creation for Brands" 15:53 Podcast Promotion: Organic vs. Paid 19:31 "Content Quality for Creators" 20:46 "Content Preferences vs. Popular Trends" 26:14 Content Strategy: Balance & Platform Adaptation 28:15 Authentic-Looking, Staged Content Trend 31:11 Merging Content and Business Success 34:33 "Focused Niches Trump General Marketplaces" 37:23 "Entrepreneurial Differences and Opportunity” Connect with William: Website LinkedIn Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
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Content Is Profit
1 The Best 5 B2B Marketing Strategies to Win in 2025 14:38
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Play Later Play Later Lists Like LikedWhat does B2B marketing look like in 2025? In today’s episode of Content Is Profit, we dive into the top 5 B2B marketing strategies that are transforming the landscape—straight from a powerhouse internal HubSpot report (shoutout to Masters in Marketing 🎯). From the rise of AI to the power of personality-driven content, we’re breaking down what works, what to watch for, and how to apply these strategies in YOUR business today. This is Part 2 of our series based on this game-changing newsletter drop, so don’t miss Part 1 on B2C strategies if you haven’t already! 🚨 If you want to stay ahead of the game and crush your content strategy, hit play and let’s break it down. 👉 BONUS: Get ready for our Find Your Voice Challenge starting April 21st inside the Business Creator Club! $1/month gets you in -> businesscreator.club Timestamped Overview: [00:00:00] Intro to the B2B Marketing Series & Episode Preview [00:01:00] Reminder: B2C Strategies & Upcoming Challenge (April 21st) [00:02:00] B2B Strategy #1 – Using AI to Create Multimodal Campaigns [00:04:00] Examples of AI in Customer Experience and Content Creation [00:05:00] B2B Strategy #2 – AI-Powered ROI Reporting Tools [00:06:00] Why Conversational AI Is the Next Big Thing in Analytics [00:07:00] B2B Strategy #3 – Automating Strategy & Execution With AI Agents [00:08:00] How AI Agents Are Becoming Digital Team Members [00:09:00] B2B Strategy #4 – Creating Content That Reflects Brand Values [00:10:00] Why Your “Why” Matters More Than Ever (Mission + Vision) [00:11:00] B2B Strategy #5 – Personality-Led Content & Authentic Engagement [00:12:00] Real Talk: Behind-the-Scenes Content, Employee Voices & Trust [00:13:00] Final Thoughts + Join the Business Creator Club Challenge Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
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Content Is Profit
1 Top 5 B2C Marketing Strategies You Need for 2025 19:16
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Play Later Play Later Lists Like Likedn this episode, we're diving into HubSpot’s brand-new newsletter (shoutout to the Masters of Marketing podcast 👀) to uncover the Top 5 B2C Marketing Strategies for 2025 — and how you can apply them TODAY. We’re talking: Why User-Generated Content is exploding (and how a chocolate brand broke the internet with it) How to make your brand values stand out — and why it matters more than ever The AI revolution: turning one idea into multimodal content (without burnout) Why DMs are the new customer service hotline (and how it builds raving fans) How to finally track your ROI without losing hours in spreadsheets Whether you're a content creator, podcaster, or business owner, this is your roadmap to staying ahead of the curve in a fast-changing digital world. 🔥 Want to start creating content that converts? Join our $1/month community & 17-Day Challenge at BusinessCreator.Club — starts April 21! Timestamped Overview: [00:00:00] Intro to the Series & Newsletter Overview [00:01:00] Key Stats on Marketing Effectiveness (CRM vs. Non-CRM) [00:03:00] Strategy #1 – User-Generated Content [00:07:00] Strategy #2 – Content That Reflects Brand Values [00:08:00] Strategy #3 – Leveraging AI for Multimodal Campaigns [00:12:00] Strategy #4 – Using Social Media DMs for Customer Service [00:15:00] Strategy #5 – AI Reporting Tools to Track ROI [00:17:00] Recap + Business Creator Club Invitation Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
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Content Is Profit
1 Influence or Manipulation? Behavioral Science & Marketing ft. Phill Agnew 1:06:25
1:06:25 Play Later Play Later Lists Like Liked1:06:25
Play Later Play Later Lists Like LikedWhat separates good marketing from great marketing? Marketing is much more than promoting ones’ products. It is the science behind influencing people into making a specific decision. And even though we believe we make most of our decisions consciously; our subconscious is consistently being influenced by marketing “nudges”: specific subtle actions that shift your decision-making. That’s what we explored in today’s conversation with our great guest, and host of the Nudge Podcast, Phill Agnew. Some of this conversation’s #GoldenBoulders are: 🔥 Is Leveraging Behavioral Science Manipulative? 🔥 Nudges Insights: Reactance, Halo Effect, Decoys, And More! 🔥 Phill’s Favorite Nudges To Get People To Take Action! 🔥 And Much More… Hope you enjoy this episode as much as we did! Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
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Content Is Profit
1 The Future is YouTube: 4 Big Bets for Creators in 2025 22:07
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Play Later Play Later Lists Like LikedYouTube is making BIG moves in 2024 — and if you’re a content creator, podcaster, or entrepreneur… this episode is a must-watch. I’m breaking down the 4 bold predictions and strategic bets YouTube’s CEO just made — and how they’ll impact the future of content creation, monetization, AI, and YOUR brand growth. From creators becoming the new startups of Hollywood… to YouTube taking over the living room (yes, real TV time)… we’re diving into what this all means for you: I also share: Real-world examples of creators turning content into companies Why you might not need a fancy studio (yet) How to leverage YouTube’s latest tools (like the new promotion tab!) Where AI fits into your content workflow without replacing your creativity How to prepare for the shift toward global audiences & dubbed content Whether you’re just starting out or scaling your platform, these insights will help you stay ahead of the curve, reach more people, and grow your brand! 🎯 Ready to level up your content game? Join the Business Creator Club now — just $1/month → businesscreator.club Timestamped Overview: 00:00 "Global Reach: Podcasts on YouTube" 06:48 Podcast Studio Benefits & Personalization 08:12 Content and Business Growth Tips 10:50 Content Creation in 4K? 16:48 Hypersexualized Apps: Responsibility & Creativity 18:25 AI Tools Boost Content Creation Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
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Content Is Profit
1 6 Steps To Content Visibility (Includes 2 Bonus Ones!) #559 29:44
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Play Later Play Later Lists Like LikedWant to grow your podcast or content platform… without burning out or spending a fortune on ads? This episode is your go-to roadmap for expanding your reach, building authority, and making real moves with your content strategy. Inspired by a powerhouse convo with industry expert Vinnie Potestivo, we’re diving into 6 high-leverage strategies to grow your audience—plus 2 bonus plays most people completely overlook (but can seriously explode your visibility 🔥). Whether you're just starting out or looking to take your content to the next level, these tactics work for podcasts, YouTube channels, newsletters, and social platforms alike. Ready to grow your audience, increase authority, and actually monetize your content? 👉 Join us inside the Business Creator Club – where creators become profitable brands. 🎉 Launching April 21! Grab lifetime access now for just $1: businesscreator.club Join Podmatch at: https://www.joinpodmatch.com/bizbros Follow Vinnie at: https://www.linkedin.com/in/vinniepotestivo Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
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Content Is Profit
1 How Much Time Have You Lost? A Message to the Creators Still Holding Back 10:33
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Play Later Play Later Lists Like LikedToday’s solo episode is a bit raw, a bit personal, and 100% for YOU—the creator, the entrepreneur, the business owner who knows they’ve been sitting on gold… but haven’t hit publish. I reflect on a powerful day in the studio with clients who walked in unsure—and walked out inspired. The #GoldenBoulders you don’t want to miss! - Discover the unseen challenges of business owners and content creators. - Learn why NOT being typical is your greatest strength. - Find out how to conquer the fear of publishing and get your content out there! Whether you’re just starting your content journey or still battling perfectionism, this is your reminder: stop thinking, start sharing. Your message matters! ⚡ Ready to get moving? Join the movement inside https://businesscreator.club and connect with others who are done playing small. Timestamped Overview: 00:00 Podcasting Breakthrough and Studio Revamp 03:42 Reflecting on Business Owners' Struggles 07:51 Embrace Content Creation Now Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
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Content Is Profit
1 Podcast Growth Simplified: The Content & Monetization Playbook with Adam Schaeuble 28:21
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Play Later Play Later Lists Like LikedAre you struggling to grow your podcast audience and turn your content into a profitable venture? In this episode of Content is Profit, we welcome back Adam Schaeuble, a podcasting powerhouse who's cracked the code on simplifying content creation while maximizing impact! Adam shares his journey of transforming his podcasting hobby into a thriving business that allows him to work just three days a week. Learn to: Simplify your content creation process Establish yourself as an industry expert Convert more listeners into paying clients Grow your email list effectively You'll learn how Adam leverages these components to establish expert positioning, grow his audience, and convert listeners into clients! Enjoy! Check out Podcasting Business School https://www.podcastingbusiness.school/ Connect with Adam on Threads: https://www.threads.net/@podcastingbusinessschool?invite=0 Timestamped Overview: 01:00 - Who is Adam Schaeuble? 02:30 - The Secret to Podcast Growth & Monetization 04:30 - The Podcast Growth Problem 06:00 - Less But Better: Why Adam Cut His Workload & Grew Faster 08:00 - Should You Be on Every Platform? 09:30 - How Adam is Dominating Threads 12:00 - Adam’s Content Flywheel (How It All Works Together) 14:00 - The Newsletter Shift That Skyrocketed Open Rates 16:30 - The #1 Problem Podcasters Face: No Clear Monetization Plan 18:00 - The Ultimate CTA: Why Discovery Calls Convert Like Crazy 20:30 - The “Magic Question” That Makes Selling Easy 22:00 - The Best Podcast Format for Converting Listeners to Clients 24:30 - Adam’s Ultimate Growth Tip: The Power of Testimonials 25:30 - The BIGGEST AHA Moment: Lead Magnets Are Dead? 27:00 - Final Thoughts & Podcasting Advice for Creators 28:00 - Where to Connect with Adam 29:00 - Join the Business Creator Club! Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
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Content Is Profit
1 We Spent Money on YouTube Ads for Our Podcast… Here’s What Happened! 20:26
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Play Later Play Later Lists Like LikedHave you ever wondered if paid ads on YouTube can actually grow your podcast or content? Well, we finally put it to the test, and the results were way more interesting than we expected! Up until last week, we hadn’t touched YouTube ads. Everything we’ve done to grow Content Is Profit has been organic. So, we decided to give it a shot. What you’ll learn in this episode: ✔️ Do YouTube ads actually work for growing a podcast? ✔️ Why organic growth alone might not be enough anymore ✔️ How YouTube’s Promotion Tab works & how to set it up 💡 ✔️ The biggest mistake people make when running YouTube ads Dive in and see how you can make paid promotion work for you! 🔥 Join Business Creator Club – a community designed to help you grow your business with the right support system. businesscreator.club Enjoy! Timestamped Overview: 00:00 Growing Our Show: Audio to Video 03:15 "Secrets to Successful Podcast Monetization" 08:13 YouTube AI Promotion Strategy 10:15 Strategies for Channel Growth 16:25 Gamers Boost YouTube Traffic Quadruple 17:21 Exploring Video Podcast Promotion Strategies Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
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Content Is Profit
1 What Type of Content Should You Create? Let’s Break It Down! 15:24
15:24 Play Later Play Later Lists Like Liked15:24
Play Later Play Later Lists Like LikedLet’s be real—creating content can feel overwhelming. You’ve got podcasts, vlogs, talking head videos, reels, shorts… and about a million other options. So, how do you know what’s the right format for you? In today’s episode, I’m breaking it all down for you. I recently challenged myself to start vlogging, and let’s just say—it’s been a ride. I’ve failed at it before (like, a lot), but this time, I took a different approach. And guess what? It actually worked! Here’s what this episode is about: 🔥 The #1 question you should ask before picking a content format 🔥 How to simplify your content process and stay consistent 🔥 The biggest mistake people make when starting a podcast, vlog, or social content 🔥 Why high-frequency content creates more opportunities If you’ve ever felt stuck, unsure what kind of content to make, or just overwhelmed by all the choices, this episode is for you! Want more insider tips & behind-the-scenes content? Join the Business Creator Club for just $1/month! Get exclusive lessons, live Q&As, and strategies to help you turn content into profit 👉 https://businesscreator.club/…
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Content Is Profit
1 Simplifying Your Content Strategy For Maximum Impact 23:31
23:31 Play Later Play Later Lists Like Liked23:31
Play Later Play Later Lists Like LikedEver felt like content creation is too complicated or too time-consuming? You’re not alone. In this episode, we're pulling back the curtain on a game-changing presentation we recently gave at a conference in Orlando, where we shared our 6 Content Levers Framework—the exact system that helped us publish 600+ episodes, land high-paying clients, and grow a business around content. Key #GoldenBoulders you don’t want to miss: -Understand how to serve your audience by removing friction in your content creation process -Learn the importance of high-frequency content and how it leads to more opportunities -Discover how to apply the six-lever framework to your specific business context Join the Business Creator Club (only $1/month!) for exclusive lessons, Q&A sessions, and a supportive community to help you grow. Sign up here 👉 https://businesscreator.club/ Tune in and enjoy!…
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Content Is Profit
1 How To Master Money Whoever You Are! ft Will Myers 1:02:19
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Play Later Play Later Lists Like LikedOur entrepreneurial journey started with one goal: freedom. But the path is confusing and full of obstacles. The closest you can get to a “manual to freedom” would be mentorship. That’s what Will Myers found early in his adult life. An incredible mentor that taught him timeless financial principles. Throughout his career as an entrepreneur he applied those principles to create financial freedom. Now, Will helps small businesses transition online while increasing their income and freeing more of their time. We talked about: ⚡️Why Your Brain Justifies The Wrong Things! ⚡️Understanding That Money Is Just A Game ⚡️Understanding The Principles So You Can Pivot With Profit ⚡️And Much More! Enjoy! Connect with Will: Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
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Content Is Profit
1 How to CREATE (anything) with This Simple 5 Step Equation (E369 Rerun) 20:24
20:24 Play Later Play Later Lists Like Liked20:24
Play Later Play Later Lists Like LikedAs business owners and content creators, we are constantly searching for the next best product we can deliver, the best episode we can provide, the best video, the best service... This puts us in overdrive when we try to create, and if we do not have a structure to follow we often fall into "overworked" mode and projects do not come to fruition. This simple equation simplified the entire process and helped us (and our team) start to dream way bigger. The possibilities opened up, and now we see opportunity everywhere because we are not worried about not being able to create. Here is the fail-proof equation you can use. Hope this helps you as well! Enjoy! Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here . If this episode was helpful, please don’t forget to leave us a review by clicking here , and share it with a friend.…
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