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Content provided by Baylee Gunnell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Baylee Gunnell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Are eBooks really dead? — featuring Marc Thomas
Manage episode 341831603 series 3286649
Content provided by Baylee Gunnell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Baylee Gunnell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
“Ungate all of your content. Provide all of your content for free without even asking for an email address.”
But this advice is easier said than done.
Ultimately, companies must create content to build awareness and drive growth. And SaaS companies have to articulate the value of their solution through content. But while some may profit from offering all of their content for “free”, others may need to use gated assets to meet their specific goals
So is gated content really dead? Or is there a place for it?
In this episode of Content Logistics, our host Camille Trent welcomes Marc Thomas, Head of Growth at Powered by Search. The two discuss gated content and when and how companies should use it. Marc also discusses lead generation and whether the term is relevant in 2022. He also shares valuable tips on how to grow your customer base and emphasizes the power of repurposed content.
66 episodes
Share
Manage episode 341831603 series 3286649
Content provided by Baylee Gunnell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Baylee Gunnell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
“Ungate all of your content. Provide all of your content for free without even asking for an email address.”
But this advice is easier said than done.
Ultimately, companies must create content to build awareness and drive growth. And SaaS companies have to articulate the value of their solution through content. But while some may profit from offering all of their content for “free”, others may need to use gated assets to meet their specific goals
So is gated content really dead? Or is there a place for it?
In this episode of Content Logistics, our host Camille Trent welcomes Marc Thomas, Head of Growth at Powered by Search. The two discuss gated content and when and how companies should use it. Marc also discusses lead generation and whether the term is relevant in 2022. He also shares valuable tips on how to grow your customer base and emphasizes the power of repurposed content.
66 episodes
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