Best Baylee Gunnell Podcasts (2025)

1
How to Build a High-Impact Content Strategy With a Limited Budget 54:28

7d ago54:28

54:28

On this episode of Content Logistics, host Baylee Gunnell chats with guest Melissa Popp, Content Marketing Strategist at RicketyRoo Inc., about navigating content strategy with limited budgets. They delve into the common challenges faced by companies of all sizes, from startups to established businesses, when resources are tight. Melissa emphasizes…

1
Why Authenticity Beats Perfection in B2B Video Marketing 35:15

21d ago35:15

35:15

On this episode of Content Logistics, host Baylee Gunnell explores authentic B2B video marketing with Chad Fortenberry. Chad, Director of Production at Massive Mission, emphasizes the power of video to build trust and boost conversions. He explains why polished videos aren't always best. Instead, he advocates for genuine storytelling that connects …

1
AI Can’t Fix Bad Marketing: Why Effectiveness Beats Efficiency Every Time 48:23

1M ago48:23

48:23

AI can speed things up. But does it help you sell? In this episode of Content Logistics, Baylee Gunnell sits down with digital strategist Mike Moran to talk about the real metric that matters: effectiveness. With decades of experience in search, content, and AI, Mike pulls back the curtain on why chasing efficiency can quietly sink your marketing. …

1
Mastering the Art of Storytelling in B2B Marketing 46:41

2M ago46:41

46:41

Storytelling isn’t just for novels—it’s the key to standing out in B2B marketing. In this episode of Content Logistics, host Baylee Gunnell sits down with brand strategist and ghostwriter Dana Herra to break down what makes content compelling. Dana shares why positioning matters on LinkedIn, how to develop an authentic voice, and why following ever…

1
Why Rank Tracking is No Longer Enough (And What to Focus on Instead) 40:00

2M ago40:00

40:00

Search engine optimization has long been anchored to rank tracking, a methodical approach to monitoring keyword positions, optimizing for higher rankings, and using data to demonstrate marketing success. However, Google's recent algorithm updates have fundamentally disrupted traditional tracking tools, creating significant challenges for marketers …

1
What Actually Matters for SEO in a Small Marketing Team 1:04:23

3M ago1:04:23

1:04:23

SEO doesn’t have to be complicated. In this episode of Content Logistics, host Baylee Gunnell sits down with Joe Michalowski, Senior Marketing Advisor at Marketers in Demand, to break down the essentials of SEO—without the jargon. They tackle what actually moves the needle, from optimizing content for search engines to structuring pages for better …

1
Why Open and Click Tracking No Longer Matters (And What to Do Instead) 36:51

3M ago36:51

36:51

Email tracking isn’t what it used to be. Privacy changes, spam filters, and shifting technologies have made open and click rates unreliable. In this episode of Content Logistics, host Baylee Gunnell sits down with Jacob Brain, Director of Operations at Marketers in Demand, to unpack why traditional email metrics are failing—and what marketers shoul…

1
Five Key Strategies for Making B2B Videos That Stand Out 41:41

4M ago41:41

41:41

In this episode of Content Logistics, host Baylee Gunnell sits down with Lyndsay Cambridge, Director of Jammy Digital, to discuss actionable strategies for creating impactful video content in the B2B space. Lyndsay breaks down her five essential elements for success: consistency, a strong hook, a director, unique storytelling, and sharp editing. Sh…

1
Measuring the ROI of Your Podcast 32:24

4M ago32:24

32:24

On this episode of Content Logistics, Baylee Gunnell dives into the evolving role of podcasts with guest Tristan Pelligrino, co-founder of Marketers in Demand. Tristan challenges the traditional approach of measuring podcast success through downloads and subscribers. Instead, he shares why podcasts should be viewed as dynamic content engines, fueli…

1
Navigating AI Search and Content Creation in 2025 45:35

5M ago45:35

45:35

On this episode of Content Logistics, Baylee Gunnell talks with David Riggs about the changing world of search and content marketing. David, CEO of Pneuma, shares his expertise on how businesses can thrive in the search economy. He explains how understanding customer intent is key to creating effective content. David discusses the importance of tal…

1
Webinars Aren't Dead: Why They're Still the King of B2B Engagement 44:17

6M ago44:17

44:17

On this episode of Content Logistics, Baylee Gunnell welcomes Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast, to discuss why webinars remain a powerful B2B engagement tool. Lindsay highlights the interactive nature of webinars, emphasizing their potential for two-way communication and building brand affinity. She discusses…

1
How to Transform Your Blog Into a SaaS Conversion Machine 43:47

6M ago43:47

43:47

In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén welcome Lashay Lewis, founder of Authority Plug, to unpack the often-overlooked world of bottom-of-funnel (BoFu) content. Lashay dives into the critical role BoFu plays in converting traffic into actionable leads, explaining how many companies miss out by focusing s…

1
Building a Unified Content Strategy 45:46

7M ago45:46

45:46

Mina Mesbahi, Content Marketing Strategist and Consultant, joins hosts Dallion Durán-Ballén and Baylee Gunnell on this episode of Content Logistics to discuss building a unified content strategy. Mina emphasizes a methodical approach, drawing from her engineering background. She introduces her DDA framework: Direction, Differentiation, and Amplific…

1
Strategies for Expanding into New Markets 40:59

7M ago40:59

40:59

In this episode of Content Logistics, co-hosts Dallion Durán-Ballén and Baylee Gunnell sit down with Emma Blackmore of Emma Blackmore LTD - Fractional Marketing, a fractional CMO with over 15 years of marketing experience across London, New York, and Stockholm. Emma shares insights from her global marketing career, offering practical advice on expa…

1
How to Leverage Market Research to Build Your Brand 43:25

7M ago43:25

43:25

In this episode of Content Logistics, hosts Dallion Durán-Ballén and Baylee Gunnel sit down with Sofie Lehrmann, founder of MilkMoo, to discuss the power of market research and maximizing value in B2B SaaS marketing. Sofie shares her approach to "milking the cow" by taking full advantage of a company’s product and market insights to create consiste…

1
Tapping Into Your C-suite’s Personal Brand To Drive Awareness For Your Company 34:46

8M ago34:46

34:46

In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén chat with Ashley Mason, founder of Dash of Social. Ashley shares insights on leveraging C-suite executives’ personal brands for company awareness on LinkedIn. Ashley emphasizes the importance of tapping into executives’ existing networks and using their profiles to …

1
How Landing Pages Can Shorten the B2B Sales Cycle 48:36

9M ago48:36

48:36

In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén welcome Tas Bober, Digital Strategy Advisor at Delphinium, to discuss effective strategies for creating high-converting landing pages in B2B SaaS. Tas introduces her "Chipotle Method" for crafting landing pages, emphasizing the importance of understanding the buyer'…

1
Creating ABM Content That Actually Works 43:47

9M ago43:47

43:47

In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén interview Taylor Young, Director of Strategic Initiatives at Terminus. The discussion centers around Account-Based Marketing (ABM), emphasizing the importance of aligning marketing and sales teams to execute effective ABM strategies. Taylor, dubbed the "ABM Queen," …

1
How to Get Started with Google Ads as a Small B2B Business 35:07

10M ago35:07

35:07

In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén are joined by Jenna Quick from Bellxcel, a seasoned Google Ads expert, to dive into effective strategies for running Google Ads campaigns, especially for small B2B marketers. They begin by discussing the fundamentals of Google Ads, highlighting the importance of tar…

1
How to Automate Content Creation from Any Conversation 37:57

10M ago37:57

37:57

In the latest episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén sit down with Anna Burgess Yang of ABY Creative. The discussion centers on maximizing the use of high-quality content through automation, particularly for solo marketers and small teams. Anna shares her innovative approach to ensuring no content goes to waste …

1
Our 9 Biggest Content Marketing Icks 44:06

11M ago44:06

44:06

In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén welcome Camille Trent, Director of Content & Community at Teal. Camille, who previously hosted the show, joins as a guest to share her insights on content marketing. The conversation starts with Camille expressing her excitement about the show's continuation and her…

1
How to Create 100 Pieces of (Quality) Content Per Week 1:35:23

1+ y ago1:35:23

1:35:23

In this episode of Content Logistics, host Camille Trent engages with Stephen Pope on the intricate dance of high-volume content creation and distribution. Stephen underscores the significance of systematizing content production to handle volume without sacrificing quality. He delves into strategies for organizing, producing, and distributing large…

1
Content Ops PT 2: How to Add & Scale New Content Programs as a Solo Marketer 1:02:43

1+ y ago1:02:43

1:02:43

In this episode of Content Logistics, host Camille Trent welcomes Eric Doty, the content lead at Dock, who shares his insights on SEO and content operations. Their conversation kicks off with Camille expressing excitement about having Eric on the show, citing his previous appearance on the Superpath podcast and his expertise in SEO as key reasons f…

1
Product-Led Content: How to Create & Use Brand Messaging in Your Content Strategy 1:01:26

1+ y ago1:01:26

1:01:26

In the latest episode of Content Logistics, host Camille Trent welcomes Qasim Makkani from Adcetera for an insightful conversation on the nuances of marketing and content strategy. The discussion opens with an exploration of the fundamentals of marketing communication. Camille and Qasim dive into the importance of understanding your audience and th…

1
What NOT to do in your first 30/60/90 days as a new content marketer 51:32

1+ y ago51:32

51:32

In this episode of Content Logistics, host Camille Trent engages with Jess Cook, Head of Content at Lasso, in a deep dive into the first 30, 60, 90 days as a new content leader at a tech startup. The conversation kicks off with Jess sharing her journey from a junior copywriter to a creative director, focusing on B2C brands. The duo then explores th…

1
AI + Content Marketing: How to automate 75%+ of your podcast process 49:17

1+ y ago49:17

49:17

In this episode of Content Logistics, host Camille Trent dives into a deep discussion with Ramli John from Appcues. They explore the intersection of AI and content marketing, shedding light on how AI can streamline podcast production and save time. The conversation takes a turn toward the practical application of AI in everyday life. They discuss t…

1
5 levels of research content for B2B SaaS 37:43

1+ y ago37:43

37:43

In this episode of Content Logistics, Camille Trent dives into the world of research content. She outlines five key strategies to leverage research for content creation. Firstly, she discusses the value of Roundup research. It's a level-one strategy but can provide valuable insights and hooks for your product story. Secondly, she explores the class…

1
How to double your newsletter subscribers in 90 days with Jeremiah Rizzo 1:02:21

2y ago1:02:21

1:02:21

In this episode of Content Logistics, Jeremiah Rizzo sits down with Camille Trent, Director of Content & Community at PeerSignal & Keyplay. They delve into the art of crafting a compelling newsletter, with Trent sharing her unique approach to data analysis and content creation. Trent emphasizes the importance of understanding the data and finding t…

1
How to scale your B2B company newsletter to 25K with Stewart Hillhouse 55:41

2y ago55:41

55:41

In this episode of Content Logistics, host Camille Trent engages in a deep dive with Stewart Hillhouse, Head of Content at Mutiny. They explore the personal nature of email as a medium, contrasting it with the more public domain of blog posts. Stewart shares his journey into content marketing, which began with launching his podcast and reaching out…

1
Mailbag: “What if your podcast guest is boring?” 22:50

2y ago22:50

22:50

In this episode of Content Logistics, host Camille Trent delves into the essential elements of a successful podcast interview, starting with a strong framework for the show and individual episodes. She emphasizes the importance of nailing the premise and having a clear, engaging topic to draw listeners in. Camille also discusses the role of the hos…

1
How to create content that speaks to your audience with Tommy Walker 1:03:22

2y ago1:03:22

1:03:22

Content creation is hard work, and if you want to start a podcast or create engaging content for your audience, you need to build a strong strategy. However, the most vital thing to remember is that it's all about your audience; so, you need to put yourself in their shoes. In this episode of the Content Logistics podcast, our host Camille Trent wel…

1
How to create content for hyper-effective ABM campaigns with Corrina Owens 55:07

2y ago55:07

55:07

Account-based marketing (ABM) is a strategic approach where you align sales and marketing to bring in new valuable customers. It aims to engage and convert high-value prospects into paying customers. But how do you create content that converts better for ABM campaigns? In this episode of the Content Logistics podcast, our host Camille Trent welcome…

1
How content decay delays business growth with Nate Turner 49:22

2y ago49:22

49:22

Creating unique content becomes challenging as the business climate and customers' knowledge and preferences change. But, as we established a while ago, we don't expect content creators to reinvent the wheel. Instead, an occasional walk down your blog's ''memory lane'' helps reintroduce old topics, analyze their current performance, and determine w…

1
How to recession-proof your marketing with owned content featuring Anthony Kennada 49:13

2+ y ago49:13

49:13

In this podcast episode, we discuss the impact of the ongoing recession on content teams, which are often the first to face budget cuts. Many companies perceive content teams as dispensable, but our guest, Anthony Kennada of AudiencePlus, argues that content is essential for marketing success. As Kennada puts it, "Without content, there is no marke…

1
How to build an integrated content marketing engine for your SaaS platform with Ashley Faus 59:12

2+ y ago59:12

59:12

Integrated marketing is a strategy for delivering a unified message across all the marketing channels your brand uses. It lets businesses have a cohesive narrative about their brand and have a significant impact with their campaigns. And with an integrated marketing strategy, you can deliver mixed media messages or communicate in an independent voi…

1
Learning how audience research makes your marketing team more sustainable with Amanda Natividad 47:14

2+ y ago47:14

47:14

Content marketing is a strategy to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And if you want to stand out from the competition, you can create branded content that helps illustrate your company's point of view and evokes an emotional response from your audience. But you nee…

1
How B2B SaaS Companies Can Benefit From Becoming Media Companies with Melissa Rosenthal 46:35

2+ y ago46:35

46:35

''Every B2B SaaS company should be a media company,'' says Melissa Rosenthal, the Chief Creative Officer at ClickUp and our guest on this episode of Content Logistics. In this episode, host Camille Trent sits down with Melissa to discuss the importance of B2B SaaS companies operating as media companies. Melissa emphasizes that by creating targeted …

1
How to write & launch a book for your SaaS or consulting business with Diego Pineda 47:52

2+ y ago47:52

47:52

Writing a book seems like a daunting task, and it definitely requires a lot of hard work and patience. But the sooner you start writing, the better you'll eventually become. In this episode of the Content Logistics podcast, our host Camille Trent welcomes Diego Pineda, an author and a content marketing manager at Dooly. Diego is also a published au…

1
How to evaluate content marketing job opportunities 36:50

2+ y ago36:50

36:50

The job market is extremely hot right now, and many people are looking to build their careers and shift into better roles. But how do you evaluate different content marketing job opportunities to make sure you pick the best one? In this episode of the Content Logistics podcast, our host Camille Trent talks about the most vital factors to consider w…

1
How to Build & Scale a Modern Content Team at a SaaS Startup with Mark Kilens 37:55

2+ y ago37:55

37:55

Content marketing is used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And in a saturated market, content marketing can help brands stand out from the competition and reach audiences, adding value by providing informative and engaging content to drive brand awareness, loyal…

1
How to gather, organize, and use reviews in your conversion copy with Nick Bennett and Jay Desai 37:48

2+ y ago37:48

37:48

Customer reviews are a great way to get valuable customer insights. And they are the best way to improve your product offering. Customer reviews are also a powerful form of social proof that can help you strengthen your brand image and better position yourself in the market. In this episode of the Content Logistics podcast, our host Camille Trent w…

1
How to run community-led SEO at scale with John Bonini 46:08

2+ y ago46:08

46:08

Developing an effective content strategy is a top priority for a lot of marketing teams. And marketers have to constantly stay up to speed with algorithm changes in order to rank their best content. But if you monitor the algorithm too closely and don’t pay attention to your customers’ questions, then your content may miss the mark (i.e., won’t lea…

1
Are eBooks really dead? — featuring Marc Thomas 47:43

2+ y ago47:43

47:43

“Ungate all of your content. Provide all of your content for free without even asking for an email address.” But this advice is easier said than done. Ultimately, companies must create content to build awareness and drive growth. And SaaS companies have to articulate the value of their solution through content. But while some may profit from offeri…

1
3 types of communities for your SaaS company (and how to build them) Joel Primack 39:18

3y ago39:18

39:18

Lately, we've witnessed the rise of community-led growth — a go-to-market strategy that relies on the impact, influence, and inputs from a strong, supportive community as the main lever for product and business growth. And having a strong community creates a win-win situation for your users and your business. But many have difficulties creating a g…

1
Content-Market Fit: How to create the right content strategy for your GTM with Ryan Law 51:25

3y ago51:25

51:25

Content marketing is used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And it can be one of the most effective tools to help businesses grow. But not all companies are successful at creating a content marketing strategy. Some often focus too much on tactics and not enough o…

1
Content Career Paths: How to choose the right content marketing career for you 53:13

3y ago53:13

53:13

Companies create content in various formats, including text, audio, and video. But there’s no such thing as one-size-fits-all in terms of content strategy. Therefore, companies that acknowledge the importance of content marketing (more and more do, especially in the tech space) put a lot of thought into creating a high-quality content team that thi…

1
Which Off-Page SEO Activities are Worth the Effort featuring Jeremy Moser 39:30

3y ago39:30

39:30

Organic traffic is essential to online strategy, and so it's the primary goal of many companies that implement a digital system to acquire customers. To this end, companies strive to create good content to reach the right audience through their digital channels. But it's not enough to have amazing content; people have to see it. Even large brands h…

1
How to turn a small-budget contest into 130 pieces of UGC content with Benyamin Elias 45:02

3y ago45:02

45:02

Marketing offers plenty of room for creativity and innovation. It's a perfect opportunity to expand your brand's visibility and develop customer loyalty. But if you want to make the most out of a marketing campaign, you need to keep the bigger picture in mind. In this episode of the Content Logistics podcast, host Camille Trent welcomes Benyamin El…

1
How to drive 50k website clicks a day with Steve Toth 44:09

3y ago44:09

44:09

Website optimization, which primarily involves changing the content and HTML code, is used to improve a site’s overall ranking. But for most businesses, it's challenging to find untapped opportunities in today’s highly competitive SERPs. In this episode of Content Logistics, Camille Trent welcomes Steve Toth, SEO advisor and the former SEO Manager …

1
4 must-have skills to build an in-house content engine with Chris Walker of Refine Labs 44:43

3y ago44:43

44:43

A lot of brands are telling stories that are only relevant to customers ten years ago. To be on top of your content game now, you have to iterate and control the delivery of your content. Many companies write blogs that nobody ever sees. That's because they probably do not own their content or distribution. But what if they have it all but still do…

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Baylee Gunnell Podcasts

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