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How to Leverage Market Research to Build Your Brand
Manage episode 446190125 series 3286649
Content provided by Baylee Gunnell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Baylee Gunnell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of Content Logistics, hosts Dallion Durán-Ballén and Baylee Gunnel sit down with Sofie Lehrmann, founder of MilkMoo, to discuss the power of market research and maximizing value in B2B SaaS marketing. Sofie shares her approach to "milking the cow" by taking full advantage of a company’s product and market insights to create consistent, high-impact content without unnecessary spend.
Sofie dives into the importance of customer-centric strategies, drawing parallels between her experience in B2C with major brands like Chanel and Heineken and how those lessons translate into the B2B world. She emphasizes the value of conducting in-depth research to understand customer pain points and using those insights to craft content that resonates.
The episode also explores challenges in getting C-suite buy-in for thorough market research and how speaking the language of internal stakeholders can help marketers align their efforts with business goals, ensuring long-term success.
66 episodes
Share
Manage episode 446190125 series 3286649
Content provided by Baylee Gunnell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Baylee Gunnell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of Content Logistics, hosts Dallion Durán-Ballén and Baylee Gunnel sit down with Sofie Lehrmann, founder of MilkMoo, to discuss the power of market research and maximizing value in B2B SaaS marketing. Sofie shares her approach to "milking the cow" by taking full advantage of a company’s product and market insights to create consistent, high-impact content without unnecessary spend.
Sofie dives into the importance of customer-centric strategies, drawing parallels between her experience in B2C with major brands like Chanel and Heineken and how those lessons translate into the B2B world. She emphasizes the value of conducting in-depth research to understand customer pain points and using those insights to craft content that resonates.
The episode also explores challenges in getting C-suite buy-in for thorough market research and how speaking the language of internal stakeholders can help marketers align their efforts with business goals, ensuring long-term success.
66 episodes
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Similar to Content Logistics
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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