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4 must-have skills to build an in-house content engine with Chris Walker of Refine Labs

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Manage episode 323564100 series 3286649
Content provided by Baylee Gunnell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Baylee Gunnell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

A lot of brands are telling stories that are only relevant to customers ten years ago. To be on top of your content game now, you have to iterate and control the delivery of your content.

Many companies write blogs that nobody ever sees. That's because they probably do not own their content or distribution. But what if they have it all but still don’t have a content engine that works? How should they expand distribution and make buyers believe in their content?

In this episode of Content Logistics, our host Camille Trent welcomes Chris Walker, the CEO, and Founder of Refine Labs. They get into the logistics of content marketing, the importance of distribution and forcing functions, and explain why content marketing should be owned in-house.

  continue reading

66 episodes

Artwork
iconShare
 
Manage episode 323564100 series 3286649
Content provided by Baylee Gunnell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Baylee Gunnell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

A lot of brands are telling stories that are only relevant to customers ten years ago. To be on top of your content game now, you have to iterate and control the delivery of your content.

Many companies write blogs that nobody ever sees. That's because they probably do not own their content or distribution. But what if they have it all but still don’t have a content engine that works? How should they expand distribution and make buyers believe in their content?

In this episode of Content Logistics, our host Camille Trent welcomes Chris Walker, the CEO, and Founder of Refine Labs. They get into the logistics of content marketing, the importance of distribution and forcing functions, and explain why content marketing should be owned in-house.

  continue reading

66 episodes

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