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4 must-have skills to build an in-house content engine with Chris Walker of Refine Labs
Manage episode 323564100 series 3286649
A lot of brands are telling stories that are only relevant to customers ten years ago. To be on top of your content game now, you have to iterate and control the delivery of your content.
Many companies write blogs that nobody ever sees. That's because they probably do not own their content or distribution. But what if they have it all but still don’t have a content engine that works? How should they expand distribution and make buyers believe in their content?
In this episode of Content Logistics, our host Camille Trent welcomes Chris Walker, the CEO, and Founder of Refine Labs. They get into the logistics of content marketing, the importance of distribution and forcing functions, and explain why content marketing should be owned in-house.
66 episodes
Manage episode 323564100 series 3286649
A lot of brands are telling stories that are only relevant to customers ten years ago. To be on top of your content game now, you have to iterate and control the delivery of your content.
Many companies write blogs that nobody ever sees. That's because they probably do not own their content or distribution. But what if they have it all but still don’t have a content engine that works? How should they expand distribution and make buyers believe in their content?
In this episode of Content Logistics, our host Camille Trent welcomes Chris Walker, the CEO, and Founder of Refine Labs. They get into the logistics of content marketing, the importance of distribution and forcing functions, and explain why content marketing should be owned in-house.
66 episodes
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