Mastering the Art of Storytelling in B2B Marketing

Content Logistics

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21d ago 46:41

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Storytelling isn’t just for novels—it’s the key to standing out in B2B marketing. In this episode of Content Logistics, host Baylee Gunnell sits down with brand strategist and ghostwriter Dana Herra to break down what makes content compelling. Dana shares why positioning matters on LinkedIn, how to develop an authentic voice, and why following every trend won’t get you noticed.

They also dive into the biggest mistakes businesses make with content—like overthinking storytelling, obsessing over engagement metrics, and relying too much on AI. Dana explains how to measure success beyond vanity metrics and why building an owned audience is more powerful than chasing algorithm-driven reach.

Finally, they discuss how executives can use personal branding to drive real business impact. Whether you’re crafting a LinkedIn post or mapping out a content strategy, Dana’s insights will help you create content that resonates, builds trust, and moves your audience to action.

Substack (twice-monthly articles on content marketing)

danaherra.substack.com

10-Minute Branding (weekly short email with a mini branding tip and action item to implement it)

dana-herra.kit.com/10min-brand

64 episodes

#Business #Marketing #Baylee Gunnell #Content Marketing #B2b Content #Content Strategy