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Content provided by Baylee Gunnell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Baylee Gunnell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Five Key Strategies for Making B2B Videos That Stand Out
Manage episode 465963392 series 3286649
Content provided by Baylee Gunnell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Baylee Gunnell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of Content Logistics, host Baylee Gunnell sits down with Lyndsay Cambridge, Director of Jammy Digital, to discuss actionable strategies for creating impactful video content in the B2B space. Lyndsay breaks down her five essential elements for success: consistency, a strong hook, a director, unique storytelling, and sharp editing. She explains how these pillars, when executed well, can transform video content into a powerful tool for driving sales and engagement.
Lyndsay shares her insights on the difference between "fame" and "fortune" strategies in content marketing, emphasizing the importance of aligning your approach with business goals. Fame focuses on building broad reach, while fortune hones in on converting niche audiences into loyal customers. Using real-world examples, Lyndsay highlights how even fewer views can lead to higher sales if the content resonates with the right audience.
The conversation also dives into AI's role in content creation. Lyndsay explains how AI tools can streamline workflows without compromising originality, ensuring content remains authentic and valuable. Whether you’re an established marketer or just starting out, this episode offers practical tips to elevate your video strategy and make meaningful connections with your audience.
67 episodes
Share
Manage episode 465963392 series 3286649
Content provided by Baylee Gunnell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Baylee Gunnell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of Content Logistics, host Baylee Gunnell sits down with Lyndsay Cambridge, Director of Jammy Digital, to discuss actionable strategies for creating impactful video content in the B2B space. Lyndsay breaks down her five essential elements for success: consistency, a strong hook, a director, unique storytelling, and sharp editing. She explains how these pillars, when executed well, can transform video content into a powerful tool for driving sales and engagement.
Lyndsay shares her insights on the difference between "fame" and "fortune" strategies in content marketing, emphasizing the importance of aligning your approach with business goals. Fame focuses on building broad reach, while fortune hones in on converting niche audiences into loyal customers. Using real-world examples, Lyndsay highlights how even fewer views can lead to higher sales if the content resonates with the right audience.
The conversation also dives into AI's role in content creation. Lyndsay explains how AI tools can streamline workflows without compromising originality, ensuring content remains authentic and valuable. Whether you’re an established marketer or just starting out, this episode offers practical tips to elevate your video strategy and make meaningful connections with your audience.
67 episodes
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Similar to Content Logistics
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