Making Marketing the Heart of Every Organization With Ornella Sinigaglia, PressReader

Content Matters

If content is queen, how do you make her reign supreme?

We’re once again joined by Franny Harold, Content Creator at Compose.ly, who gives tips for staying consistent with social media strategies and how to avoid burnout when managing content creation. We’re also joined by Ornella Sinigaglia, Marketing Director at PressReader, who breaks down the art of storytelling in B2B marketing and the challenge of balancing multiple audiences. Ornella shares how PressReader’s brand refresh focused on building emotional connections while maintaining business impact, revealing why storytelling is the heartbeat of effective marketing.

If you’re looking to create content that resonates deeply with diverse audiences, this conversation is for you.

In this episode, you’ll learn:

• The Power of Storytelling: How emotional connections drive success in B2B marketing
• Navigating Dual Audiences: Ornella’s insights on balancing B2B and B2C strategies
• Building Content That Matters: Why content is queen and the foundation of impactful marketing

Things to listen for:

(00:00) Welcome to the Show

(01:14) Advice on sustainable social media strategies

(04:17) Consistency and avoiding burnout on social media

(08:00) Introducing Ornella Sinigaglia of PressReader

(14:39) Content Creation Difference Between a B2B and B2C Audience

(17:48) How SEO and Storytelling Shape Content Strategy

(25:05) Marketing as the Heartbeat of an Organization

(35:38) Final Advice for Marketers: Stay Curious and Thorough

(36:59) Friends Matter: Celebrating Chris Bastow from Industrious

Resources:

• Connect with Ornella Sinigaglia: https://www.linkedin.com/in/ornellasinigaglia/
• Learn more about PressReader: https://about.pressreader.com/
• Connect with Nicole: https://www.linkedin.com/in/nicolemmaclean/
• More from Composely: https://compose.ly/content-matters
• Submit Your Own Friend’s Matter Story: compose.ly/friends-matter
• And from this episode, shoutout to our friend, Chris Baszto, Head of Marketing at Industrious: https://www.industriousoffice.com
• Produced in partnership with Share Your Genius: https://shareyourgenius.com/
• Learn more about our sponsor, Clutch, here: https://clutch.co/