Manny Silva: Docs As Tests For Resilient Technical Documentation Content Strategy Insights podcast

#Business #Larry Swanson #Contentstrategy #Ellessmedia #Interviews #Larryswanson #Podcasting Education

36:25

Are you ready to discover why building customer self-confidence is more crucial than ever in today's B2B sales landscape? Brent Adamson and Karl Schmidt join us today, the duo behind the upcoming book "The Framemaking Sale." These sales experts unravel the critical yet often overlooked aspect of buyer confidence. They shift the focus from traditional supplier-centric models to the empowering idea that true confidence comes from within the customers themselves. This perspective not only transforms how we view B2B sales, but also highlights the importance of nurturing decision confidence. Throughout our conversation, Brent and Karl introduce their innovative concept of framemaking, a strategy that aligns sales solutions with client priorities. This approach goes beyond typical sales tactics by fostering genuine, lasting relationships with clients, even when they choose competitors. Their ideas promise to shake up conventional sales methods. Topics covered during this episode include: Why buyer confidence should be supplier-agnostic and focus on customers' decision making abilities. How Brent and Karl met each other at Corporate Executive Board (now part of Gartner). Why nurturing customer decision confidence is crucial in B2B. How framemaking aligns sales solutions with client priorities to overcome decision complexity. Why the book emphasizes customer confidence over supplier trust for effective decision making. The impact of decision complexity, information overload, and outcome uncertainty. Why understanding clients' businesses deeply helps navigate obstacles and maintain deal momentum. How salespeople can anticipate and overcome potential deal barriers. Why gaining customer confidence involves addressing emotional and rational decision aspects. Listen now to learn how to revolutionize your B2B sales approach with innovative framemaking techniques that build lasting customer relationships. Brent on LinkedIn: https://www.linkedin.com/in/brentadamson Karl on LinkedIn: https://www.linkedin.com/in/karl-schmidt-q…

Content Strategy Insights »
Manny Silva: Docs as Tests for Resilient Technical Documentation

28 days ago 36:19

MP3•Episode home

Technical documentation of software products is critical work that needs to accurately inform end users, regardless of how quickly and substantially the software might be changing.

Manny Silva has created Docs as Tests, a system that integrates a set of well-developed practices and a collection of engineering tooling, to help technical communicators streamline and constantly improve their software documentation work.

https://ellessmedia.com/csi/manny-silva/

215 episodes

Manny Silva: Docs as Tests for Resilient Technical Documentation

Content Strategy Insights

0-10 subscribers

published 28 days ago

MP3•Episode home

Technical documentation of software products is critical work that needs to accurately inform end users, regardless of how quickly and substantially the software might be changing.

https://ellessmedia.com/csi/manny-silva/

215 episodes

#Business #Larry Swanson #Contentstrategy #Ellessmedia #Interviews #Larryswanson #Podcasting Education

All episodes

Content Strategy Insights

1
Manny Silva: Docs as Tests for Resilient Technical Documentation 36:19

28 days ago36:19

36:19

Technical documentation of software products is critical work that needs to accurately inform end users, regardless of how quickly and substantially the software might be changing. Manny Silva has created Docs as Tests, a system that integrates a set of well-developed practices and a collection of engineering tooling, to help technical communicators streamline and constantly improve their software documentation work. https://ellessmedia.com/csi/manny-silva/…

Content Strategy Insights

1
Jeff Eaton: Content Observability in Complex Systems 31:37

11 weeks ago31:37

31:37

Modern content systems are complex and abstract, presenting problems for managers who want to understand how their content is performing. At Autogram, Jeff Eaton and Karen McGrane have developed a content observability framework to address this complexity. Their framework evaluates the composition, quality, health, and effectiveness of content programs to help enterprises measure the return on their content investment. https://ellessmedia.com/csi/jeff-eaton-2/…

Content Strategy Insights

1
Jeffrey A. "jam" McGuire: The Value Map Content Framework 40:25

14 weeks ago40:25

40:25

Aligning and orchestrating product content for complex business use cases is much easier when you have a framework to structure and guide your efforts. Jeffrey A. "jam" McGuire and his business partner developed the "value map" framework to structure and organize product marketing information. This helps them to align internal stakeholders on strategy and messaging and to efficiently deliver the right content to both business and technical users of the product. https://ellessmedia.com/csi/jam/…

Content Strategy Insights

1
Greg Dunlap: Designing Content Authoring Experiences 31:10

19 weeks ago31:10

31:10

Experience design for readers of online content gets a lot of attention. The authors who create the content and get it ready for publication aren't as well served. In his new book, Designing Content Authoring Experiences, Greg Dunlap addresses this situation, showing content-system creators how to design better interfaces, streamline workflows, and otherwise improve the lives of content authors and managers. https://ellessmedia.com/csi/greg-dunlap-2/…

Content Strategy Insights

1
Sarah Johnson: Moving Content Forward with Content-first Design 29:38

22 weeks ago29:38

29:38

Sarah Johnson asks, "If a digital experience is a conversation with a user, how can you have that conversation if you don't know what the words are?" Sarah addresses the crucial role of content in her new book, "Content-first Design," tackling both the pragmatic aspects of a content-first approach to design as well as how to advocate for content practice. https://ellessmedia.com/csi/sarah-johnson/…

Content Strategy Insights

1
Leah Buley and Joe Natoli: The UX Team of One 33:09

25 weeks ago33:09

33:09

Both UX and content professionals routinely find themselves on teams where they are the sole practitioner of their craft. Leah Buley and Joe Natoli recently revised "The UX Team of One" to share their pragmatic take on solo UX practice, deftly balancing the application of human-centered research insights with the need to show the business value of UX work. https://ellessmedia.com/csi/ux-team-of-one/…

Content Strategy Insights

1
Rob Punselie: Content Jobs to Be Done 31:12

26 weeks ago31:12

31:12

A truly customer-focused content strategy is the cornerstone of good customer experiences. Over the past 25 years, Rob Punselie has developed and honed content discovery research methods based on time-tested usability knowledge and the Jobs to Be Done product-development framework. This approach has helped him consistently deliver to his clients effective and durable content and customer experience strategies. https://ellessmedia.com/csi/rob-punselie/…

Content Strategy Insights

1
Alan J. Porter: Storytelling for Enterprise Content Strategy 32:22

30 weeks ago32:22

32:22

Storytelling is the oldest content practice. Alan Porter helps enterprises and content practitioners improve their story craft. Alan shows how better stories both convey the unique benefits of a business to their customers and improve cross-functional communication within organizations. https://ellessmedia.com/csi/alan-porter/…

Content Strategy Insights

1
Joe Gollner: A Multi-layered Definition of "Content" 32:44

33 weeks ago32:44

32:44

As recently as 40 years ago, we didn't have much need for the word "content." But as soon as we started delivering the same information via multiple channels, we needed a way to identify the essential elements of content assemblies and to work with them independent of their various manifestations in information products. So the concept of "content" was born. Joe Gollner has worked with content from its earliest days and has crafted a multi-layered definition to account for its many aspects. https://ellessmedia.com/csi/joe-gollner/…

Content Strategy Insights

1
Stephanie Pereira: Designing Hyper-localized Content 29:24

35 weeks ago29:24

29:24

Localizing digital product content is challenging on its own. When you add the need to communicate about sensitive financial topics to very specific audiences, the complexity of the work quickly grows. Stephanie Pereira is a content design manager working on the Google Payments product. She deftly balances a range of internal compliance and design concerns with the very specific hyper-localization needs of her audience. (We had an internet connection issue around 28:00 - apologies for the break in continuity.) https://ellessmedia.com/csi/stephanie-pereira/…

Content Strategy Insights

1
Colleen Jones: AI and The Content Advantage 34:12

37 weeks ago34:12

34:12

Now in its third edition, Colleen Jones's book "The Content Advantage" has become a classic in the content-profession literature. The new edition of the book continues to highlight content intelligence and content effectiveness and adds a new focus on the impact and use of AI in content programs. It also takes a fresh look at the enduring concepts of digital disruption and digital transformation, both of which have been accelerated by the arrival of new AI technology. https://contentandai.com/colleen-jones/…

Content Strategy Insights

1
Chris Bach: The Origins of Decoupled and Composable Web Architectures 36:49

37 weeks ago36:49

36:49

Over the past ten years, Chris Bach has been at the forefront of the transformation of web development. Chris coined the term "Jamstack," which refers to one of the first conceptions of a composable web architecture (the acronym JAM accounts for the JavaScript, APIs, and markdown that make up a simple decoupled web system). He also founded Netlify, a company that supports these new architectures and which now serves tens of millions of customers. https://ellessmedia.com/csi/chris-bach/…

Content Strategy Insights

1
Fran Alexander: Democratizing Taxonomy Practice 32:58

39 weeks ago32:58

32:58

There is always more taxonomy work to be done than there are practitioners to do it. Fran Alexander's solution to this imbalance is to democratize taxonomy practice. Fran's work actually spans the full range of semantic practices, from simple term lists to taxonomies, thesauruses, and ontologies and knowledge graphs. Wherever she's working in this span of activities, she's always happy to bring other practitioners along with her. https://ellessmedia.com/csi/fran-alexander/…

Content Strategy Insights

1
Mike Gifford: Accessibility, Sustainability, and Content Management 31:26

40 weeks ago31:26

31:26

Where web accessibility, digital sustainability, content management, open-source software, and web standards intersect, you'll find Mike Gifford. Mike is the open standards and practices lead at Civic Actions, a company that helps governments deliver better digital services. Through his practice, Mike ensures that the content systems they deliver are built as sustainably as possible, deliver accessible experiences to citizens, and work well for authors and others who use the system. https://ellessmedia.com/csi/mike-gifford/…

Content Strategy Insights

1
Michele Ann Jenkins: Taxonomy as the Foundation of Semantic Architecture 32:03

41 weeks ago32:03