Jenny Scribani: A Messaging Framework for Content Practitioners – Episode 162

Content Strategy Insights

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Silver Linings with The Old Gays

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What’s the secret to lasting friendships? How does queer community show up through the ebbs and flows of life? And what’s the REAL story behind the “YMCA” song? In the first episode of Silver Linings, The Old Gays dive into an essential part of queer life: chosen family. They discuss the vital love, support, and sense of belonging that community provides, especially during life's toughest moments. They open up about what “queer” means to them, how chosen family has impacted their lives, and how to maintain close bonds over time–including their love for each other! “We’ve come a long way, baby.” Family isn’t just what you’re born with; it’s the people who show up, shape you, and stick around. See omnystudio.com/listener for privacy information.…

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Jenny Scribani Aligning brand messaging for a variety of customer segments across a number of communications channels is a complex endeavor. Jenny Scribani has developed a messaging framework that streamlines the process of communicating brand messaging to colleagues across a variety of content practices, letting them focus on the task at hand. We talked about: her prior work at Shopify and many other companies an overview of a messaging framework that she has developed the principle of decoupling messaging principles from their expression the way she balances crafting core messages with the need for channel-specific presentation needs the axes in her messaging framework grid: brand pillars and audience segmentation how the modular nature of the content in her messaging framework makes it easy to share and update how her experiences teaching teenagers has helped her develop her framework some of the benefits of her framework: onboarding contractors, scaling up, updating and improving the system, keeping teams motivated, aligning efforts to C-suite business goals, etc. the process she uses to build the framework how she helps colleagues use the framework how her framework helps teams align content around brand considerations a backbone analogy on which she hangs her framework Jenny's bio Jenny is a design-thinking UX and content design leader with more than a decade of experience helping brands shape compelling stories and messaging strategies. Fuelled by coffee and a relentless commitment to the Oxford comma, she spends her time crafting content strategies, coaching aspiring writers, and waxing lyrical on topics ranging from artificial intelligence to the virtues of Hufflepuffs. Originally from Cape Town, you can find her hunting for the best coffee in Vancouver. Connect with Jenny online JennyScribani.com LinkedIn Video Here’s the video version of our conversation: https://www.youtube.com/watch?v=QG1S8dUBCzM Podcast intro transcript This is the Content Strategy Insights podcast, episode number 162. When you're trying to cohesively and consistently present a brand's image to the world, you have a lot to think about - customer segmentation and brand values heading up a long list of considerations. Jenny Scribani has developed a messaging framework that helps writers and strategists across a number of different content practices stay focused on the overarching brand message, even as they address specific audience segments via specific communications channels. Interview transcript Larry: Hi everyone. Welcome to episode number 162 of the Content Strategy Insights podcast. I'm really happy today to welcome to the show Jenny Scribani. Jenny is an independent content consultant and a messaging expert. She's based in Vancouver, Canada. Welcome, Jenny. Tell the folks a little bit more about what you're up to these days. Jenny:: Hi. Yeah, thank you for having me. So yes, I live in Vancouver, but if anybody's wondering, this is an accent from Cape Town. I moved here about five years ago. I'm a former journalist. I started off my career working in documentaries, and I spent some time in B2B sales. Then I spent a number of years in the trenches teaching Shakespeare to high schoolers as an English teacher before I wandered my way back into content about six years ago. So I worked across marketing and product, across UX and SEO, so probably about 11 years working in content development in one capacity or another. But most recently I was at Shopify. I was their lead content designer on the rebrand and the website overhaul. So I built out their messaging strategy, redesigned their core pages with our product design team, and built a new design system from the ground up. And now I'm here. Larry: That's a lot, which is very typical of content people. We're all overachievers. So thanks for repping the profession properly. Hey,

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#Business #MBA #Content Strategy #Larry Swanson #User Experience #Tech #Software Development #Podcasting Education

Jenny Scribani: A Messaging Framework for Content Practitioners – Episode 162

Content Strategy Insights

43 subscribers

published 2 years ago

MP3•Episode home

139 episodes

#Business #MBA #Content Strategy #Larry Swanson #User Experience #Tech #Software Development #Podcasting Education

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1 year ago32:29

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Gladys Diandoki Gladys Diandoki brings a strong research mindset and a consistent focus on strategy to her content work. Her approach yields both solid design results and an increased appreciation for content design among her colleagues and clients. It's not only her clients who benefit from her work. Gladys is also an active leader in the field, speaking regularly at conferences, writing, and hosting gatherings like the "Beyond The Cover" book club. We talked about: her content design work with the French government and her teaching at the Gobelins design school and Sorbonne University her early career in broadcast and magazine journalism and how lessons learned then manifest in her content design work her transition from the media world to UX design how content strategy work is integrated into her content design work her approach for getting stakeholders to see the real problems they are facing the content design book she wrote for the French market her designer-first professional identity the importance of framing and reframing her work in ways that illustrate the true benefits of her contributions the crucial role of information architecture and content structure in her way of working the importance of research and testing in the way she approaches her work and how they contribute to her consistent focus on strategy Gladys's bio Gladys Diandoki is a self-employed Content Designer who is based in Paris, France. She has worked with prominent companies such as Le Monde, the French government, Renault, Dailymotion, and Ornikar, among others. She is the author of a book titled "UX Writing, quand le contenu transforme l’expérience" (published by French editor Eyrolles) and is also a lecturer on topics like Content Design, Inclusion, and Accessibility at Les Gobelins and La Sorbonne. Prior to her work as a Content Designer, she worked in media relations for over ten years. During this time, she represented various well-known brands such as HP, Bose, Google, Box, Samsung, and Kickstarter. Connect with Gladys online Beyond The Cover book club GladysDiandoki.com LinkedIn Instagram Video Here’s the video version of our conversation: https://youtu.be/j1kLZKuCmik Podcast intro transcript This is the Content Strategy Insights podcast, episode number 183. It's an unfortunate truism that content designers spend an inordinate amount of their professional energy helping their colleagues and stakeholders understand the full range of benefits that they bring to product and design work. Few content professionals are as persuasive and authoritative in this work as Gladys Diandoki. Her constant focus on strategy and her ability to reframe design problems in pragmatic, user-focused ways lifts up the whole profession. Interview transcript Larry: Hi, everyone. Welcome to episode number 183 of the Content Strategy Insights podcast. I'm really delighted today to welcome to the show, Gladys Diandoki. Gladys is an independent content designer based in Paris, working mostly with the French government now, but she's done a lot of other stuff as well. Welcome to the show, Gladys. Tell the folks a little bit more about what you're working on these days. Gladys: Hey, Larry. Well, thanks for having me in the podcast. So today, like you just mentioned, I'm working with the French government since a few months now, and that's really fun, to be honest. And I'm also teaching in Gobelins, which is a famous design school and Sorbonne as well. I'm teaching inclusion content design and with someone else, I'm also having a new class about accessibility for designers. Larry: Nice. So you're a real designer, but you come from, like many of us in this profession, from journalism, and I love how you talk about how that came to be because I think as we talked before we went on the air, it became, I think, clear to me that your core competency is curiosity.…

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