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127. NRF Big Show Speaker Meghan Hurley from Claire’s on How to Win Over Tweens and Teens

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Manage episode 461544831 series 2740219
Content provided by WGSN. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WGSN or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, we are looking at winning over tween and teen consumers online and at retail which is something our guest, Meghan Hurley, Claire’s Vice President of Global Marketing knows a lot about.

Straight from her session at this year’s National Retail Federation’s Big Show held in New York, she talks to WGSN's Cassandra Napoli about winning with modern consumers.

Meghan reflects on how Claire’s targets Zalpha consumers (the fringe generation sandwiched between Gen Z and Gen Alpha aged 9-14) by cocreating campaigns and products alongside them and aligning with their preferences for phygital experiences.

  continue reading

138 episodes

Artwork
iconShare
 
Manage episode 461544831 series 2740219
Content provided by WGSN. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WGSN or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, we are looking at winning over tween and teen consumers online and at retail which is something our guest, Meghan Hurley, Claire’s Vice President of Global Marketing knows a lot about.

Straight from her session at this year’s National Retail Federation’s Big Show held in New York, she talks to WGSN's Cassandra Napoli about winning with modern consumers.

Meghan reflects on how Claire’s targets Zalpha consumers (the fringe generation sandwiched between Gen Z and Gen Alpha aged 9-14) by cocreating campaigns and products alongside them and aligning with their preferences for phygital experiences.

  continue reading

138 episodes

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