Best WGSN Podcasts (2025)

1
144. How Gob’s Mycelium Earplugs are Breaking the Mould 31:34

15h ago31:34

31:34

Create Tomorrow host Cassandra Napoli hears from Gob founder Lauryn Maynard about how her company is disrupting the earplug industry with mycelium-based products, emphasising the importance of accounting for an item’s end of life in design. Learn about the challenges of green marketing, avoiding greenwashing and the role of educational, visually en…

1
The Fear Factor: Understanding Today’s Consumer Psyche 25:14

7d ago25:14

25:14

Join WGSN CEO Carla Buzasi and Cultural Strategist and Foresight Lead at WGSN, Martina Rocca, as they discuss the emerging mindset of heightened fear affecting consumers today. From eco-anxiety to the fear of AI and changing relationship dynamics, discover how these fears are shaping consumer behaviour, and how businesses can adapt by fostering emo…

1
143. Rural Art for Urban Hearts 23:30

15d ago23:30

23:30

In this Create Tomorrow episode, host Cassandra Napoli speaks to Rurban founder Rebecca Hui about bridging global communities with corporations and spotlighting traditional crafts while integrating AI. Explore the innovative Rurban Library curation and discover how it represents and integrates Indigenous art into the retail industry. Rebecca highli…

1
Full Stream Ahead – the Media Consumption Movement 31:35

22d ago31:35

31:35

In this episode of Lives of Tomorrow, WGSN’s CEO Carla Buzasi and Senior Marketing Strategist Rebecca Rom-Frank discuss how streaming has overtaken cable in the US, the influence of smart TVs and the future of live sports streaming. Gain insights into the cultural implications of this media evolution for both brands and consumers, including the gro…

1
142. First a Human, Then a Parent 31:09

29d ago31:09

31:09

Create Tomorrow podcast host Cassandra Napoli invites co-founders of motherhood platform Spread the Jelly, Amrit Tietz and Lauren Levinger, to discuss the complexities of modern motherhood. From maternal ambivalence and tradwife to navigating identity, they expose the stickiness of how societal expectations have shifted from the 1950s to today. Amr…

1
Gen Alpha Fashion and Avatar Twinning 27:39

1M ago27:39

27:39

In this episode, WGSN CEO Carla Buzasi invites Head of Kidswear, Erin Rechner to reveal kidswear trend directions and the powerful influence of Gen Alpha on fashion. From joyful dressing and gamified fashion to the rise of digital avatars, learn how this tech-savvy generation is outfitting the industry. We dive into the Gen Alpha behaviours driving…

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141. Beauty & the Beef – Vegan Reversal in Food & Beauty 26:51

1M ago26:51

26:51

Create Tomorrow podcast host Cassandra Napoli discusses the intriguing Vegan Reversal trend with insights from Senior Beauty Strategist Pia Fisher and Food and Drink Strategist Katharine Schub at WGSN. As consumers increasingly crave protein and animal-derived ingredients, this shift is reshaping the food, drink and beauty industries. Discover how …

1
Data Storytelling – from Numbers to Narratives 32:40

2M ago32:40

32:40

WGSN CEO Carla Buzasi invites Canva Head of Europe Duncan Clark to discuss the evolution of design and data storytelling. He highlights the role of AI in democratising design, the importance of visual communication and how to transform data into compelling narratives. Duncan also explores the emotional aspects of storytelling through data, the futu…

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140. Sparking Socially Conscious Connections 28:20

2M ago28:20

28:20

Create Tomorrow host Cassandra Napoli welcomes Lauren Scott-Harris to discuss how EARNT connects brands with social causes through volunteerism. Lauren emphasises how to leverage social consciousness in marketing to create meaningful connections between consumers and brands. As consumer interest in social good and the role of influencers evolve, La…

1
The Energisers – The Beauty of Play 27:17

2M ago27:17

27:17

WGSN CEO Carla Buzasi invites WGSN VP of Content and Director of Beauty Clare Varga to discuss the key trends and consumer personas that will shape the beauty market by 2027. Enter The Energisers – a playful and optimistic consumer group revolutionising the beauty industry. Clare explores how innovative products, community engagement and the signif…

1
139. Stitching Together Fashion and Wellness 25:41

2M ago25:41

25:41

Create Tomorrow host Cassandra Napoli invites founder of SkinSeries Rosie Broadhead and WGSN foresight lead Martina Rocca to discuss the intersection of wellness and textiles. As consumer priorities are shifting towards health and wellbeing in their clothing choices, find out how biomaterials in fashion impact sustainability and skin health. Rosie …

1
Raising Boys Today, Shaping Men Tomorrow 35:05

3M ago35:05

35:05

WGSN CEO Carla Buzasi speaks to author and filmmaker Ruth Whippman about how masculinity is transcending traditional gender stereotypes and the challenges boys face in contemporary society. They explore the importance of open discussions about masculinity, emotional expression and connection, and the need for empathy among boys. Ruth uncovers cultu…

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138. Turning on Sexual Wellness with Audio Erotica 30:13

3M ago30:13

30:13

Create Tomorrow host Cassandra Napoli welcomes Quinn’s CEO and founder Caroline Spiegel to share how audio erotica is evolving sexual wellness. Appealing to female audiences, Quinn addresses market gaps through content diversity, emphasising the importance of community engagement and real-life connections. Caroline discusses popular themes and the …

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The Hunger for Nostalgia 29:41

3M ago29:41

29:41

In this episode, WGSN’s CEO, Carla Buzasi, and Lifestyle Strategist, Hannah Allan, discuss the evolving food trends among Millennials, focusing on their preferences for nostalgia, comfort food and health-conscious fresh convenience. Hannah shares insights into how Millennials are navigating their busy lives with low-fuss meals while prioritising so…

1
137. What’s next for the Phygital Experience? 21:45

3M ago21:45

21:45

Cassandra Napoli, Create Tomorrow’s host, welcomes Rajni Jacques, Snapchat’s Global Head of Fashion and Beauty, to share about the rise of digital fashion. They discuss how brands are leveraging AR to engage younger audiences amid shifts in values and expectations, especially among Generation Alpha. Rajni emphasises the importance of self-expressio…

1
Understanding the Future Consumer: Key Personas for 2027 32:21

4M ago32:21

32:21

In this episode, WGSN CEO Carla Buzasi speaks to Allyson Rees, Senior Consumer Lifestyle Strategist at WGSN, about the future of consumer behaviour, focusing on the trends and personas that will shape shopping experiences by 2027. Allyson shares the four key consumer personas: Privacy Keepers, Conventionalists, New Independence and Energisers, each…

1
136. Changing the Course: Golf’s Big Cultural Swing 27:01

4M ago27:01

27:01

How can you round up a community to build your brand and disrupt industries? Create Tomorrow host Cassandra Napoli welcomes Modi Oyewole and Josh Hubberman, co-founders of golf community Swang, to discuss how they are evolving the future of golf as an inclusive and community-driven activity. Amid the cultural shift in golf, Josh and Modi break down…

1
The Luxury of Going Offline 31:54

4M ago31:54

31:54

The speed of tech is driving our desire for more real-life experiences. In this episode, WGSN CEO Carla Buzasi speaks with Ella Hudson, head of research at WGSN, about why and what this will mean for us in the future. From technology’s limitations and the importance of emotional connections to the need for intentional technology use, they explore h…

1
135. Under the Covers of Cosmopolitan and Seventeen 26:52

4M ago26:52

26:52

Legacy media is entering a new era as Gen Z has grown up and is coming to power. Create Tomorrow host Cassandra Napoli invites editor-in-chief of Cosmopolitan and Seventeen, Willa Bennett to discuss her vision for evolving iconic magazines to resonate with younger audiences amid the changing media landscape. Community engagement remains all-importa…

1
The Impact of Tariffs on Consumer Behaviour and Business Strategies 27:26

4M ago27:26

27:26

In this episode of Lives of Tomorrow, WGSN’s CEO, Carla Buzasi, and Head of Events and Marketing, Cassandra Napoli, discuss the implications of global trade uncertainty on supply chains, consumer behaviour, and business strategies. They explore how tariffs are affecting pricing, the potential for more sustainable practices in the fashion industry, …

1
134. Climate Storytelling for Trust and Transparency 27:10

5M ago27:10

27:10

In this episode, Create Tomorrow host Cassandra Napoli hears from Nicole Loher, the founder of Climate Communications Collective C3, about brands’ responsibilities in climate storytelling, the challenges of greenwashing, and the evolving landscape of climate education. Nicole highlights the importance of effectively translating scientific data into…

1
From Cave Walls to Chatbots – Gen AI and Culture 27:12

5M ago27:12

27:12

Gen AI is nothing new; it’s just a natural continuation of the historical practices of cultural mixing and preservation. This is the argument from Martin Puchner, Harvard professor and award-winning author. In this episode, Carla Buzasi, WGSN’s CEO, and Martin discuss the evolution of culture in the context of Gen AI and digital advancements. Liste…

1
133. From Dua Lipa to Diwali – Welcome to WGSN Events + Culture 27:46

5M ago27:46

27:46

In this episode, WGSN’s Create Tomorrow host, Cassandra Napoli is joined by Content Director of Insight Joe McDonnell and Senior Strategist of Events, Liz Tan, to discuss the launch WGSN’s new platform to help brands navigate key events impacting consumer behaviour. Revealing the criteria for featuring significant events, evolving traditions, and c…

1
132. Say Yes to the Vintage Dress 29:58

5M ago29:58

29:58

Gen Z brides are redefining wedding style with a passion for individuality and one-of-a-kind pieces often found in secondhand stores. Our host, Cassandra Napoli, invites Sidney Morgan-Petro, Head of Retail and Buying at WGSN and Lily Kaizer, founder of by-appointment vintage bridal salon Happy Isles to dive into the evolving world of vintage bridal…

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Conducting Leaders 32:02

5M ago32:02

32:02

What can business leaders learn from stepping onto the conductor’s podium? In this episode, Carla Buzasi, WGSN’s CEO, and Peter Hanke, classical conductor, Oxford University lecturer and coach for executives explore the surprising links between music and the evolving future of leadership. Peter reveals how wielding the conductor’s baton teaches lea…

1
131. NFL’s Fashion Touchdown 30:23

6M ago30:23

30:23

How can the NFL grow its league now and in the future? In this episode, Cassandra Napoli, WGSN’s, and Kyle Smith, the NFL’s first Fashion Editor explore how fashion can boost connections with fans – particularly younger audiences and women. He shares insights on the NFL’s strategic move into fashion, the importance of authentic athlete representati…

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Bridging the Say-Do Gap with Circular Solutions 24:13

6M ago24:13

24:13

Want to shop sustainably but your budget is holding you back? In this episode, Carla Buzasi, WGSN’s CEO and Petko Tashev, co-founder of The Home of Sustainable Things delve into the ‘Say-Do Gap’ where consumers express concern for the environment but act differently due to the cost-of-living crisis. Reframing consumption, they discuss innovative so…

1
130. Rolling in Soft Adventure with GrlSwirl 28:12

6M ago28:12

28:12

How can brands work with creatives to land successful campaigns with strong relationships? Our host Cassandra Napoli invites GRLSWIRL’s CEO and Co-founder, Lucy Osinski, and Co-founder and Chief of Global Community/Partnerships, Kelsey Harkin, to share how their women-led group skate cultivates Collective Effervescence through inclusive empowerment…

1
How Gen Z is Redefining Consumer Trends in APAC 30:41

6M ago30:41

30:41

What makes Gen Zs in APAC unique and what drives them? In this episode, WGSN’s CEO, Carla Buzasi, and Asia Futures and Cultural Strategist, Alison Ho, reveal how this market values local and regional cultures, evolves spending habits, and redefines living and working. Amid a rapidly changing economic environment, they discuss how this group cautiou…

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129. What 12-Year Olds Can Teach the Creative Industry - with Gabriel Araujo, Creative Director at Havas Lynx 25:17

7M ago25:17

25:17

What’s the last advertisement you simply can’t forget? In this episode, WGSN’s Create Tomorrow host, Cassandra Napoli, learns from Havas Lynx’s Creative Director, Gabriel Araujo, about advertisers’ evolving role in capturing consumer’s short attention spans and why he enjoys collaborating with young and old to bring ideas to life. From generative A…

1
Optimising How We Feel in Body and Mind 20:30

7M ago20:30

20:30

What does wellness mean to you? Does how you look matter more than how you feel? In this episode, we’ll uncover ways to care for body and mind in today’s fast-paced world. Joining WGSN’s CEO Carla Buzasi in this episode is Co-founder of Pillar Wellbeing, Harry Jameson. Discover his journey from elite coaching to co-founding a game-changing brand th…

1
128. Welcome Generation Beta! 27:29

7M ago27:29

27:29

Gen Beta will be the first to grow up in an AI-driven world, raised by Gen Z and Zellennial parents who are rethinking digital childhoods amid technology’s influence. Born between 2025 and 2040, Betas will be shaped by hyper-personalised tech, sustainability, and ethical innovation – forcing brands to progress Gen Alpha strategies. We explore Gen B…

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What’s Next for TikTok & Social Media? 32:20

7M ago32:20

32:20

Social media is changing at a rapid pace, and brands need to keep up. In this episode of Lives of Tomorrow, we explore how platforms adapt to new policies and regulations, and what these changes mean for creators, users, and the industry as a whole. We discuss the future of TikTok and Meta’s shifting moderation policies on Facebook and Instagram, a…

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127. NRF Big Show Speaker Meghan Hurley from Claire’s on How to Win Over Tweens and Teens 27:14

8M ago27:14

27:14

In this episode, we are looking at winning over tween and teen consumers online and at retail which is something our guest, Meghan Hurley, Claire’s Vice President of Global Marketing knows a lot about. Straight from her session at this year’s National Retail Federation’s Big Show held in New York, she talks to WGSN's Cassandra Napoli about winning …

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Who Writes the Article – AI or Journalist? 28:12

8M ago28:12

28:12

You’ve probably already heard how realistic an AI-created podcast can sound, so what else is in store for us when AI makes an even bigger impact in journalism? Our own AI-personalised 9 o’clock news show? Get the inside scoop from Carla Busazi, CEO of WGSN, and David Caswell, founder of StoryFlow, an innovation consultancy focused on AI workflows i…

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126. Forever Young Adult, Day-jamas & Therapeutic Laziness – WGSN’s Top Trends of 2025 30:33

8M ago30:33

30:33

It’s 2025, and chrono-normativity, hustle culture, and unhealthy habits are out. Which movements are shaking things up across industries? Ditching societal norms of traditional adult milestones, the Forever Young Adult is trailblazing their own timeline. Consumers are grappling with global challenges by seeking ease and dressing in comfortable Day-…

1
Forever Young Adult, Day-jamas and Therapeutic Laziness – WGSN’s Top Trends of 2025 30:33

8M ago30:33

30:33

It’s 2025, and chrono-normativity, hustle culture, and unhealthy habits are out. Which movements are shaking things up across industries? Ditching societal norms of traditional adult milestones, the Forever Young Adult is trailblazing their own timeline. Consumers are grappling with global challenges by seeking ease and dressing in comfortable Day-…

1
125. WGSN’s Colour of the Year 2025: Future Dusk 18:53

8M ago18:53

18:53

Future Dusk is a dark, moody and intriguing hue, offering a fresh take on dependable dark blue, sitting between blue and purple. Simultaneously familiar and futuristic, its sense of mystery and escapism feeds into themes of transition – be it from dark to light, or dusk to dawn – perfect for a period of immense change. Listen to find out how this t…

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“It’s Been a Good Energy Year,” WGSN’s CEO, Carla Buzasi Reflects on 2024 20:11

8M ago20:11

20:11

2024 ended up being the year when WGSN’s CEO Carla Buzasi returned to the office, started wearing heels, stopped using her air fryer, and paid for her coffee with the palm of her hand. She’s done with the boring life and got out of people’s way to watch them do brilliant things. In this special episode, our Lives of Tomorrow podcast producer Akeem …

1
124. How WGSN Forecasts the Future 28:55

9M ago28:55

28:55

In this episode, we look at the 2027 STEPIC forecasts which track the challenges and opportunities for 2027 across six areas: Society, Technology, the Environment, Politics, Industry, and Creativity (STEPIC). This proprietary methodology at WGSN acts as the lens through which we predict trends years in advance. Joining our host, Cassandra Napoli, a…

1
The Future is All Fun and Games – Even for Adults 28:05

9M ago28:05

28:05

How do you teach adults to play? Play isn’t just for kids. It’s proven to ease stress, boost happiness, and inspire creative problem-solving. So, why aren’t we doing it more? In this episode of Lives of Tomorrow, we explore what play means to us, and how we can use play to boost work performance, increase wellbeing, and set fire to our imaginations…

1
123. Decoding Slanguage for Cultural Capital 29:01

9M ago29:01

29:01

Today’s niche pop cultural references are dynamically shifting the language of tomorrow. From “skibidi” to “hawk tuah,” decode the everyday slang words and phrases Alphas and Gen Z are using to engage them effectively and authentically. WGSN’s Head of Marketing and Events and Create Tomorrow’s brand new host Cassandra Napoli explores how young peop…

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122. Meet WGSN Create Tomorrow’s New Host Cassandra Napoli 13:04

9M ago13:04

13:04

The WGSN podcast Create Tomorrow has a brand new permanent host: Cassandra Napoli, Head of Events and Marketing at WGSN. Cassandra speaks with Lisa White, Director of Strategic Forecasting at WGSN for the penultimate Create Tomorrow before she takes over the podcast. Having hosted and starred on previous WGSN podcasts, we mark her appointment with …

1
Data Privacy and Digital Empowerment 25:38

9M ago25:38

25:38

Every day, we rely on data to simplify our lives, from our biometrics to our digital wallets. But how safe are we? What does the future hold for data privacy and ethics? In this episode, WGSN CEO Carla Buzasi discusses digital empowerment with StJohn (Singe) Deakins, founder and CEO of DataSapien, a company revolutionising personal data control wit…

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121. Planet-positive Leather Tanning 19:22

10M ago19:22

19:22

Can leather be sustainable? Discover how innovative technologies are transforming leather into a high-performing, biocircular material that starts and ends with nature. This episode of Create Tomorrow explores Ecotan Leather, a natural leather tanning technology which replaces traditional chemical-based tanning, like chrome, with plant-based altern…

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Southeast Asia on the Silver Screen, Superhero Fatigue & Multi-streaming 25:22

10M ago25:22

25:22

Are we seeking more realistic and complex narratives from the too simplistic storylines of superhero blockbusters? Even as Hollywood’s pull remains, the entertainment landscape is evolving with an increased global appetite for non-English content from different regions. Join Natacia Lim, WGSN’s Consumer Researcher, and WGSN CEO Carla Buzasi in this…

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120. Body Hair, Men’s Health & Glimmers in Personal Care 18:48

10M ago18:48

18:48

How much do you care about personal body care? From reaching for the razor to popping pills and brushing your teeth, we reveal personal care trends today that will stay for a few years. Join Francesca Muston, VP of WGSN Fashion and Megan Bang, Beauty Analyst of WGSN and author of WGSN’s Future of Personal Care 2027 report in this episode of Create …

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Feels like we only go backwards – Forwarding Gen Z & Alpha 27:02

10M ago27:02

27:02

Are we going backwards? The Regression Generation is a new label given to Gen Z and Alphas who are coming of age while regressing in society in terms of social and educational skills. Unlike previous generations, they are battling crises of confidence, education, and finances as a result of the pandemic, geopolitical tensions and an increasingly on…

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119. Early Discounts – The Gift that Keeps on Giving 19:45

11M ago19:45

19:45

The holiday season is fast approaching and with it comes the annual scramble for gifts. This year, it looks like we are not quite as generous as we used to be – half of us are expecting to buy fewer goods and services and 95% of us will be looking for the best deals. This means that brands need to prioritise discounts to profit from the holiday sea…

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Designing our past, present and future with Liam Maher 25:54

11M ago25:54

25:54

Design has the power to transform our lives and help us figure out where we come from, where we belong and where we hope to go. That is the message from Creative Director, Liam Maher. Leading the design team at the Danish shoe brand ECCO, Liam has just released his new book ‘Menswhere: A Lost History of the Militant Guild of Rural Tailors’ which is…

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