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135. Under the Cover of Cosmopolitan and Seventeen
Manage episode 479695925 series 2740219
Legacy media is entering a new era as Gen Z has grown up and is coming to power. Create Tomorrow host Cassandra Napoli invites editor-in-chief of Cosmopolitan and Seventeen, Willa Bennett to discuss her vision for evolving iconic magazines to resonate with younger audiences amid the changing media landscape.
Community engagement remains all-important—how can brands strengthen it? Willa highlights the need for authenticity and connection in storytelling to overcome challenges in curating content for a niche culture. Listen in on how magazines can serve as a guiding force for readers navigating love and identity as social media shapes magazine content.
136 episodes
Manage episode 479695925 series 2740219
Legacy media is entering a new era as Gen Z has grown up and is coming to power. Create Tomorrow host Cassandra Napoli invites editor-in-chief of Cosmopolitan and Seventeen, Willa Bennett to discuss her vision for evolving iconic magazines to resonate with younger audiences amid the changing media landscape.
Community engagement remains all-important—how can brands strengthen it? Willa highlights the need for authenticity and connection in storytelling to overcome challenges in curating content for a niche culture. Listen in on how magazines can serve as a guiding force for readers navigating love and identity as social media shapes magazine content.
136 episodes
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