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137. What’s next for the Phygital Experience?
Manage episode 485165327 series 2740219
Content provided by WGSN. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WGSN or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Cassandra Napoli, Create Tomorrow’s host, welcomes Rajni Jacques, Snapchat’s Global Head of Fashion and Beauty, to share about the rise of digital fashion. They discuss how brands are leveraging AR to engage younger audiences amid shifts in values and expectations, especially among Generation Alpha.
Rajni emphasises the importance of self-expression online, focusing on authenticity and engagement in content creation. She uncovers how brands are increasingly valuing versatile creators who can connect with audiences across various domains in Snapchat’s evolving creator economy. Find out how to overcome digital fatigue and foster phygital experiences to connect with consumers.
138 episodes
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Manage episode 485165327 series 2740219
Content provided by WGSN. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WGSN or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Cassandra Napoli, Create Tomorrow’s host, welcomes Rajni Jacques, Snapchat’s Global Head of Fashion and Beauty, to share about the rise of digital fashion. They discuss how brands are leveraging AR to engage younger audiences amid shifts in values and expectations, especially among Generation Alpha.
Rajni emphasises the importance of self-expression online, focusing on authenticity and engagement in content creation. She uncovers how brands are increasingly valuing versatile creators who can connect with audiences across various domains in Snapchat’s evolving creator economy. Find out how to overcome digital fatigue and foster phygital experiences to connect with consumers.
138 episodes
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Similar to Create Tomorrow, The WGSN Podcast
Design Matters with Debbie Millman is one of the world’s very first podcasts. Broadcasting independently for over 15 years, the show is about how incredibly creative people design the arc of their lives. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
UXPodcast™ is a twice-monthly digital design podcast - hosted by James Royal-Lawson and Per Axbom - sharing insights about business, technology, people and society since 2011. We want to push the boundaries of how user experience is perceived and boost your confidence in the work you do.
…
continue reading
An investigative podcast hosted by world-renowned literary critic and publishing insider Bethanne Patrick. Book bans are on the rise across America. With the rise of social media, book publishers are losing their power as the industry gatekeepers. More and more celebrities and influencers are publishing books with ghostwriters. Writing communities are splintering because members are at cross purposes about their mission. Missing Pages is an investigative podcast about the book publishing ind ...
…
continue reading
The stories behind the world’s most iconic and fascinating sounds.
…
continue reading
A Weekly Podcast Companion for Your Creative Journey Transform your creative potential into reality by making your creativity a practice. A “creative discipline” can feel like an oxymoron. Creativity is about doing something new. Discipline is about doing something consistently. The aim of this podcast is to help you strike that elusive balance. Each week, New York Times Bestselling Author Illustrator Andy J. Pizza shares everything he’s learning about building a thriving creative practice. ...
…
continue reading
** Ad-free episodes are available to our paid supporters over at patreon.com/geeks ** Host David Barr Kirtley, author of the book Save Me Plz and Other Stories, talks geek culture with guests such as Neil Gaiman, George R. R. Martin, Richard Dawkins, Simon Pegg, Bill Nye, Margaret Atwood, Neil deGrasse Tyson, and Ursula K. Le Guin. Geek’s Guide to the Galaxy has appeared on recommended podcast lists from NPR, The Guardian, Wired, The A.V. Club, BBC America, CBC Radio, WVXU, io9, Omni, The St ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
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The iFanboy.com Comic Book Podcast is a weekly talk show all about the best new current comic book releases. Lifelong friends, Conor Kilpatrick and Josh Flanagan talk about what they loved and (sometimes) hated in the current weekly books, from publishers like Marvel, DC, Image Comics, Dark Horse Comics, BOOM! Studios, IDW, Aftershock, Valiant, and more. The aim is to have a fun time, some laughs, but to also really understand what makes comic books work and what doesn’t, and trying to under ...
…
continue reading
Read along with the Sword and Laser book club! From classic science fiction to the latest gritty fantasy, we cover it. Subscribe for book discussions, author interviews, hot releases, and news from the genre fiction world!
…
continue reading
Food & Wine has led the conversation around food, drinks, and hospitality in America and around the world since 1978. Tinfoil Swans continues that legacy with a new series of intimate, informative, surprising, and uplifting conversations with the biggest names in the culinary industry, sharing never-before-heard stories about the successes, struggles, and fork-in-the-road moments that made them who they are today. Each week, you'll hear from icons and innovators like Daniel Boulud, Guy Fieri ...
…
continue reading
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