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130. Rolling in Soft Adventure with GrlSwirl

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Manage episode 469594652 series 2740219
Content provided by WGSN. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WGSN or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

How can brands work with creatives to land successful campaigns with strong relationships? Our host Cassandra Napoli invites GRLSWIRL’s CEO and Co-founder, Lucy Osinski, and Co-founder and Chief of Global Community/Partnerships, Kelsey Harkin, to share how their women-led group skate cultivates Collective Effervescence through inclusive empowerment.

They champion Soft Adventure – WGSN’s top trend, where many consumers seek less physically demanding outdoor activities that need little prior expertise. Find out how they harnessed social media and grassroots activism to expand their reach from their early days of skating on Venice Beach to growing a global movement.

  continue reading

138 episodes

Artwork
iconShare
 
Manage episode 469594652 series 2740219
Content provided by WGSN. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WGSN or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

How can brands work with creatives to land successful campaigns with strong relationships? Our host Cassandra Napoli invites GRLSWIRL’s CEO and Co-founder, Lucy Osinski, and Co-founder and Chief of Global Community/Partnerships, Kelsey Harkin, to share how their women-led group skate cultivates Collective Effervescence through inclusive empowerment.

They champion Soft Adventure – WGSN’s top trend, where many consumers seek less physically demanding outdoor activities that need little prior expertise. Find out how they harnessed social media and grassroots activism to expand their reach from their early days of skating on Venice Beach to growing a global movement.

  continue reading

138 episodes

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