Setting Customer Service Standards

Creating Disney Magic

"Until you actually spend time in the business and feel it and experience what's going on, it's hard for you to understand what you need to do to make changes."

Notable Moments

01:22 Adapting Business Practices Globally

06:43 Managers Need to Lead by Example

08:15 Creating an Emotional Restaurant Culture

11:52 Passion Speaks Louder Than Words

Stepping into the heart of service means immersing yourself in the culture and operations of your business. No matter where you are in the world, creating an outstanding customer experience starts with understanding. It’s recognizing that every location is unique, each with its customs, expectations, and idiosyncrasies.

When you're tasked with improving guest experiences, spend time in the trenches. Be there, work alongside your teams, and understand the daily rhythm of the operations. This boots-on-the-ground approach allows you to feel the business firsthand, making it possible to identify what truly needs attention and change.

In customer service, your impact is in the energy you share with your team. It's about delivering expectations not just through paper or protocol, but through passion and example. When your team sees your dedication, that enthusiasm ripples down to every interaction with a guest. Creating an environment of excellence relies heavily on the manager’s ability to lead by example, showcasing clarity, professionalism, and respect.

Listen closely to your employees—they're your connection to what's happening on the ground. Encourage feedback, take action, and make changes that reflect their insights. This rapport nurtures a culture of inclusivity and respect, key elements in differentiating your service from a competitor's.

Ultimately, delivering magic in service is about emotionally connecting with both your team and your guests. When everyone in the organization feels valued and understood, the atmosphere transforms into one that’s unforgettable. And that is where real magic happens.

Resources

The Cockerell Academy

About Lee Cockerell

Mainstreet Leader

Jody Maberry

Travel Guidance

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