Go offline with the Player FM app!
EP388: Data We Actually Use In Artist Music Businesses
Manage episode 501208973 series 1407248
“Data” gets thrown around like a buzzword in the music industry… but what data actually matters when you're building your music business?
In this episode of Creative Juice, Jack and Circa unpack the specific types of data we use every day working with artists and bands! Learn how to use the two most impactful data sets, core metrics data and audience data, to make smarter decisions with your fan base and your music marketing strategy!
If you've ever felt overwhelmed by analytics or unsure what numbers to pay attention to, this episode will help you focus on the data that actually drives growth!
DISCOVER:
What Core Metrics You Should Track Across Content, Email, And Offers
Why Subscribers, First-Time Customers, And Repeat Buyers Tell The Story Of Your Business
How To Use Location Data To Make Touring Decisions
What Makes LTV Useful (And When It Doesn’t Matter Yet)
How Privacy-First Is Impacting Business Growth
Why Marketers Say “Those Who Can Spend The Most To Acquire A Customer Win”
How To Avoid Being Misled By Vanity Metrics
What Balance Of Clarity And Persuasion Gets Fans To Take Action
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!
259 episodes
Manage episode 501208973 series 1407248
“Data” gets thrown around like a buzzword in the music industry… but what data actually matters when you're building your music business?
In this episode of Creative Juice, Jack and Circa unpack the specific types of data we use every day working with artists and bands! Learn how to use the two most impactful data sets, core metrics data and audience data, to make smarter decisions with your fan base and your music marketing strategy!
If you've ever felt overwhelmed by analytics or unsure what numbers to pay attention to, this episode will help you focus on the data that actually drives growth!
DISCOVER:
What Core Metrics You Should Track Across Content, Email, And Offers
Why Subscribers, First-Time Customers, And Repeat Buyers Tell The Story Of Your Business
How To Use Location Data To Make Touring Decisions
What Makes LTV Useful (And When It Doesn’t Matter Yet)
How Privacy-First Is Impacting Business Growth
Why Marketers Say “Those Who Can Spend The Most To Acquire A Customer Win”
How To Avoid Being Misled By Vanity Metrics
What Balance Of Clarity And Persuasion Gets Fans To Take Action
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!
259 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.