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EP388: Data We Actually Use In Artist Music Businesses

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Manage episode 501208973 series 1407248
Content provided by Kyle Lemaire. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kyle Lemaire or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

“Data” gets thrown around like a buzzword in the music industry… but what data actually matters when you're building your music business?

In this episode of Creative Juice, Jack and Circa unpack the specific types of data we use every day working with artists and bands! Learn how to use the two most impactful data sets, core metrics data and audience data, to make smarter decisions with your fan base and your music marketing strategy!

If you've ever felt overwhelmed by analytics or unsure what numbers to pay attention to, this episode will help you focus on the data that actually drives growth!

DISCOVER:

  1. What Core Metrics You Should Track Across Content, Email, And Offers

  2. Why Subscribers, First-Time Customers, And Repeat Buyers Tell The Story Of Your Business

  3. How To Use Location Data To Make Touring Decisions

  4. What Makes LTV Useful (And When It Doesn’t Matter Yet)

  5. How Privacy-First Is Impacting Business Growth

  6. Why Marketers Say “Those Who Can Spend The Most To Acquire A Customer Win”

  7. How To Avoid Being Misled By Vanity Metrics

  8. What Balance Of Clarity And Persuasion Gets Fans To Take Action

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

  continue reading

259 episodes

Artwork
iconShare
 
Manage episode 501208973 series 1407248
Content provided by Kyle Lemaire. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kyle Lemaire or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

“Data” gets thrown around like a buzzword in the music industry… but what data actually matters when you're building your music business?

In this episode of Creative Juice, Jack and Circa unpack the specific types of data we use every day working with artists and bands! Learn how to use the two most impactful data sets, core metrics data and audience data, to make smarter decisions with your fan base and your music marketing strategy!

If you've ever felt overwhelmed by analytics or unsure what numbers to pay attention to, this episode will help you focus on the data that actually drives growth!

DISCOVER:

  1. What Core Metrics You Should Track Across Content, Email, And Offers

  2. Why Subscribers, First-Time Customers, And Repeat Buyers Tell The Story Of Your Business

  3. How To Use Location Data To Make Touring Decisions

  4. What Makes LTV Useful (And When It Doesn’t Matter Yet)

  5. How Privacy-First Is Impacting Business Growth

  6. Why Marketers Say “Those Who Can Spend The Most To Acquire A Customer Win”

  7. How To Avoid Being Misled By Vanity Metrics

  8. What Balance Of Clarity And Persuasion Gets Fans To Take Action

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

  continue reading

259 episodes

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