256. Retailers in the Wild: Elevate Your Retail Shop Using These Observations From My Time in New Zealand

Creative Shop Talk with Wendy Batten

With host retail coach Wendy Batten

https://wendybatten.com/podcast-intro/

Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator! Each week, you’ll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We’ll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us!

In This Episode:

I’m home from a 6-week trip across New Zealand where I perused more than 150 independent retail shops! Phew! In this episode of the podcast, I am sharing 5 tips/observations that will elevate your retail shop.

Want customers lining up instead of walking by? It’s time to revamp your retail strategy and I have the keys to success! Here are 5 powerful tips to magnetize customers and maximize sales, all inspired by visiting retailers in the wild in beautiful New Zealand.

5 Tips to Elevate Your Shop:

• Boost Visibility: I’ll give you some ideas and platforms you can use right now to make sure people can find you.

• Perfect Your Shop Standards: There is more to keeping shop than turning on the lights and unlocking the door!

• Signage That Sells: I’ve said it before and I’ll say it again: Good, clean signage is a silent salesperson.

• Check Your Inventory/Merchandising: I’ll offer my thoughts around aligning inventory with your branding as well as making sure your shop is “shoppable.”

• Stop Making Assumptions About Your Customers: Offer your help. Serve all of your customers with hospitality.

"Clear is always kind." -Wendy Batten

Need more?

Join me and our supportive community of retailers in my Retailer’s Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of likeminded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE.

Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE.

Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course.

We start in April! More information HERE.

Related podcasts we think you’ll like:

Episode 78: Retail Success Stories – Learning to Level Up with Amy Hart

Episode 103: Increase Sales With Your Silent Salesperson: Signage

Episode 144: How to Create a Customer Journey Map

Episode 168: Merchandising to Sell: Intuitive Merchandising

Episode 175: How to Audit Your Brand Assets

About your host, Wendy Batten

In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy

Retailer’s Inner Circle - Join Wendy inside the best retailer’s community

Free resources for shop owners

Hang out and connect with Wendy on IG

All of Wendy’s programs and services for shop owners can be found HERE.

Subscribe & Review on iTunes

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If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!