Ep. 15 How this marketer built optionality in his career: co-founding a $5k/month micro saas product, trainable gut | Marketing at Stitchflow, Co-Founder & Chief Meme Officer, Supermeme.ai

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From IT support to co-founding a $5k/month micro-SaaS product, Supermeme, while holding down full-time roles, Sanjeev NC embodies the art of building optionality. Sanjeev is a generalist in the true sense having held roles in customer, support, sales, marketing, and product. In this episode, Sanjeev discusses how he's built optionality, why he believes 9-to-5s aren't as safe as we think, and how he leverages AI to build marketing teams that punch above their weight. His journey will inspire you to rethink your approach to career growth. ------------------------------ Where to find Sanjeev NC: LinkedIn - https://www.linkedin.com/in/sanjeev-nc/ Instagram - https://www.instagram.com/sanjeev.nc/ X - https://x.com/yenceesanjeev ------------------------------ In this episode, you'll learn: (00:00) Intro (01:22) Early life in Chennai and foundational experiences. (05:21) Make a Difference (MAD) and early leadership experiences. (07:38) Capgemini and the discipline of IT support. (12:05) Joining Freshdesk (Freshworks) and discovering new roles. (15:16) Accidental entry into marketing through blogging and personal branding. (19:19) Transition to product marketing and bridging product-marketing gaps. (22:22) Product management at SuperOps. (23:55) The birth of Supermeme: micro SaaS product. (26:17) Understanding micro SaaS. (32:06) Managing side hustles and full-time roles. (35:00) Supermeme's growth strategy. (39:05) Humor consulting and acting experiences. (44:15) Stitchflow: building a marketing team and AI-driven strategies. (01:02:03) Trainable gut: balancing impulse and research in decision making. (01:07:29) Building optionality: multiple income streams and career freedom. (01:15:01) Authentic personal branding. (01:21:58) Career advice for aspiring and experienced marketers. ------------------------------ Follow Marketers Help Marketers: - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes - Newsletter - https://marketers-help-marketers-newsletter.beehiiv.com/subscribe