Ep.16 Walking the halls, pushing big rocks up the hill and playing the long game | Robbert van der Pluijm, Head of Marketing, Permutive

Ctrl + Alt + Marketing

From teaching social studies to leading marketing in ad-tech startups, Robbert's journey is nothing short of inspiring. With 10+ years in the industry, Robbert van der Pluijm shares insights on navigating the complexities of ad tech, why long tenures matter, and the secrets to a successful marketing career like pushing "big rocks up the hill, walking the halls and more". Whether you're an early career marketer or a seasoned marketer, Robbert's advice offers invaluable insights into navigating your career and making an impact. --------------------- Where to find Robbert van der Pluijm: - LinkedIn - www.linkedin.com/in/robbertvanderpluijm --------------------- In this episode, you'll learn - (00:00) Intro (02:44) Robbert’s early life and transition from education to marketing (10:22) Robbert’s experience at Bibblio and the evolution of his role (23:52) Strategies for successful events on a budget (30:52) Robbert’s move to Permutive and his evolving responsibilities (34:56) Pushing big rocks up the hill (46:09) How marketing in adtech works (01:00:03) Adtech marketing team structures (01:07:27) Benefits and challenges of long tenures at startups (01:12:28) Advice for evaluating career opportunities (01:17:32) Hiring practices and advice for job seekers (01:24:09) Key career takeaways for marketers: “Walking the halls” --------------------- Follow Marketers Help Marketers: - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes - Newsletter - https://marketers-help-marketers-newsletter.beehiiv.com/subscribe