278. Scaling a Corporate Gifting Program to Drive 25% of Revenue

Cubicle to CEO

Corporate gifting isn’t just a thoughtful gesture—it’s a $33 billion market opportunity. And for Julie Maskulka, founder of Anecdote Candles, corporate gifting now drives 25% of her company’s revenue.

Known for combining storytelling with scent, Anecdote is carving out a unique space in this massive market, offering a custom candle gifting program that delivers an impressive average order value of $2,727.

Through testing different strategies like lowering minimum order quantities and tapping into distributor networks, Anecdote has been able to yield a 15% reorder rate from corporate clients.

From targeting unexpected industries to creating scalable systems for customization, you’ll hear from Julie on how to turn an idea for an untapped market into a powerful revenue driver.

View the transcript for this episode at: https://otter.ai/u/cSH042hHHArR9LfWelvikkJzKS0?utm_source=copy_url

Thank you to our sponsor!

• Learn from the best of the best with Masterclass! Get up 50% off a year-long Masterclass subscription this holiday season when you go to https://masterclass.com/cubicletoceo

Connect with Julie:

• www.anecdotecandles.com → Use code ‘CEO’ for 25% off!
• https://anecdotecandles.com/pages/gifting-custom
• IG: @anecdotecandles

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