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75 Years Strong: How SMH Leads with Culture and Community (Sara Giles)
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A positive organizational culture is reflected in employee interactions with the community.
In this episode of Culture Change RX, Sue Tetzlaff speaks with Sara Giles, the marketing director at Schoolcraft Memorial Hospital, about the evolution of community engagement and employee relations within the organization. They discuss the importance of building relationships, the impact of employee contributions, and the strategic alignment of community events with local needs. Sara shares insights on the SMH Cares program, which incentivizes employee participation in community initiatives, and highlights the hospital's commitment to fostering a positive organizational culture. The conversation culminates in a celebration of the hospital's 75th anniversary and its ongoing commitment to engaging with the community.
- Community engagement is essential for building trust and market share.
- Employee involvement in community initiatives enhances job satisfaction and retention.
- The best hospital ambassadors are your people.
- The SMH Cares program rewards employees for their community service efforts.
- Strategic planning is crucial for aligning community events with local needs.
- Building relationships with community partners is key to successful engagement.
- Celebrating milestones, like the 75th anniversary, strengthens community ties.
- Innovative events can revitalize traditional community engagement efforts.
- Engaging employees in community marketing is proving to be more effective than traditional advertising.
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