Hypertrophy Tier List, Periodization For Hypertrophy, And More

Player FM - Internet Radio Done Right

13 subscribers

Added five years ago

Content provided by Zac Robinson & Josh Pelland, Zac Robinson, and Amp; Josh Pelland. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zac Robinson & Josh Pelland, Zac Robinson, and Amp; Josh Pelland or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

1
#56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom 16:31

12 days ago16:31

Play Later

Lists

Liked

16:31

What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global business and technology consulting firm with $3 billion in revenue and a presence in over 40 markets. With three decades of marketing experience—across brands like Procter & Gamble, American Express, and Chase—Sangeeta has spent her career not just building campaigns, but building belief in the power of marketing. About Sangeeta Prasad Sangeeta is the Chief Marketing Officer at Slalom. She joined Slalom as its very first chief marketing officer in 2020 and now leads a global team of 160 marketers in seven countries. Leveraging Slalom’s strong industry reputation as a consulting company that helps thousands of clients, Sangeeta is building a friendly, engaging brand that reflects the success of the company’s 13,000+ employees worldwide. Her goal is to make the Slalom brand as big as its business, which is experiencing record growth. To do this, she’s transformed a company that relied on traditional marketing into one that thrives on human-based marketing. This is the second time she’s joined a company as its first CMO – also at Russell Reynolds – bringing a strong portfolio of consumer and B2B experience from P&G, Chase and American Express. She lives with a global mindset having started her career in Australia and worked and lived across Asia for years. Sangeeta is known for her courageous yet adaptable leadership style and ability to build consensus across many cultures. Most of all, her leadership style and work are anchored in Slalom’s differentiated “fiercely human” approach to client and partner relationships. Sangeeta’s sophisticated marketing expertise pivoted Slalom’s volume-based tactics into human-based marketing, which combines customer insights with a scalable, consistent methodology to promote relationships. She helped prioritize full-journey marketing and what specific clients care about, including an approach to surround Slalom’s customers around the world with personalized messaging. Resources Slalom: https://www.slalom.com Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…

Data Driven Strength Podcast « »
Hypertrophy Tier List, Periodization for Hypertrophy, and More | S2E7

about a year ago 3:08:02

MP3•Episode home

00:00 Intro

00:23 Introduction

09:34 Hypertrophy variables tier list

13:15 Detailing the tier list structure and criteria

18:44 Tier list discussion begins: Rep Tempo (C-Tier) and Intensity Techniques (initially C, moved to B-Tier)

31:08 Continuing tier list: Range of Motion (A-Tier) and Rest Periods (A-Tier)

41:40 Further tier list variables: Sessions Per Week (C-Tier), Load/Rep Range (B-Tier), Exercise Order (B-Tier), and Splits (C-Tier)

54:04 In-depth discussion and ranking of Volume (B-Tier, considered for A-Tier) and Deloads (B-Tier)

1:09:18 Tier list continued: Logbooking (initially S-Tier, moved to A-Tier) and Exercise Selection & Execution (S-Tier)

1:24:41 Discussing Muscle Specificity (B-Tier), Frequency (B-Tier), and Proximity to Failure (S-Tier)

1:35:12 Ranking Novelty (C-Tier), then grouping Resensitization (C-Tier) and an extensive discussion on Periodization (B-Tier).

2:03:26 Honorable mentions for the tier list: Cardio (considered B-Tier), Gym Kit (considered C-Tier), and Time-Saving Strategies like paired sets (considered A-Tier).

2:11:51 Deep dive into periodization for hypertrophy

2:42:10 Final tier list synopsis (relative importance of lifestyle, stimulus quality, dosage, and details)

78 episodes

#Fitness #Data Driven Strength

Hypertrophy Tier List, Periodization for Hypertrophy, and More | S2E7

Data Driven Strength Podcast

13 subscribers

published about a year ago