What is Data Monetization? A Look Into Data Monetization for SMBs

Data Fuel: SMB Data Intelligence

#MBA #Entrepreneur #Business #Roman Villard #Data Science #Small Business Analytics #Business Intelligence #Ai For Smbs #Data Strategy #Chief Data Officer #Predictive Analytics #Business Data Solutions #Data Driven Decision #Tech For Small Business #Smb Innovation #Data Tools For Smbs

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Do you have fond childhood memories of summer camp? For a chance at $250,000, campers must compete in a series of summer camp-themed challenges to prove that they are unbeatable, unhateable, and unbreakable. Host Chris Burns is joined by the multi-talented comedian Dana Moon to recap the first five episodes of season one of Battle Camp . Plus, Quori-Tyler (aka QT) joins the podcast to dish on the camp gossip, team dynamics, and the Watson to her Sherlock Holmes. Leave us a voice message at www.speakpipe.com/WeHaveTheReceipts Text us at (929) 487-3621 DM Chris @FatCarrieBradshaw on Instagram Follow We Have The Receipts wherever you listen, so you never miss an episode. Listen to more from Netflix Podcasts.…

about a year ago 13:57

MP3•Episode home

On today’s episode of Data Fuel, we dive into how SMBs can monetize their data to boost revenue and reduce costs. From creating data-driven products and selling anonymized insights to streamlining operations and automating workflows, we’ll explore actionable strategies and tools like Tableau and AWS Data Exchange. Tune in to learn how companies like Netflix and UPS are turning data into profit and discover how your SMB can follow suit.

Main Topics:

Why data monetization is crucial for SMBs.
Strategies for generating new revenue streams with data.
How to leverage data for operational efficiency and cost reduction.
Tools and technologies to simplify data monetization.
Overcoming challenges like privacy concerns and resource constraints.

Connect with us!
Website
LinkedIn

10 episodes

What is Data Monetization? A Look Into Data Monetization for SMBs

Data Fuel: SMB Data Intelligence

published about a year ago

MP3•Episode home

Main Topics:

Why data monetization is crucial for SMBs.
Strategies for generating new revenue streams with data.
How to leverage data for operational efficiency and cost reduction.
Tools and technologies to simplify data monetization.
Overcoming challenges like privacy concerns and resource constraints.

Connect with us!
Website
LinkedIn

10 episodes

All episodes

Data Fuel: SMB Data Intelligence

1
Creating Scalable Automations With Your Data 9:12

5 weeks ago9:12

9:12

🎙️ Why Point-to-Point Automation Is Broken—and What to Do Instead | Data Fuel Podcast 🔔 Subscribe for smarter systems, cleaner data & automation that actually scales 📢 Your Zaps and automations are breaking—and it’s not your fault. Tools like Zapier and Make are powerful, but when used in point-to-point setups, they create fragile, error-prone spaghetti systems. In this episode of Data Fuel , we break down: ✔️ Why point-to-point automation falls apart at scale ✔️ How a centralized data warehouse solves 80% of your issues ✔️ Step-by-step plan to reroute your automations through a warehouse ✔️ Real-world use cases and tools to get started ⏱️ Chapters 00:00 – The Problem with Point-to-Point Automation (Zapier, Make, Airtable, etc.) 01:30 – How a Centralized Data Warehouse Becomes Your Automation Hub 02:10 – The Hub-and-Spoke Model: Replace Chaos with Clean Data 03:00 – Benefits: Data Normalization, Less Reliance on Fragile APIs 05:20 – Data Modeling 101: Linking IDs Across Tools (HubSpot, Billing, PM) 06:00 – Why You Should Push from Warehouse to Apps (Not the Other Way Around) 06:45 – Automation Use Case 1: Invoicing from a Ready-to-Bill Table 07:30 – Automation Use Case 2: Weekly Reporting Without Breaks 08:25 – Getting Started: The 80/20 Rule for Automation Refactoring 09:35 – Final Thoughts: Automate Smarter, Not Harder ✅ Key Takeaways ✔️ Point-to-point automations break when data or tools change—even slightly ✔️ A centralized data warehouse (Snowflake, BigQuery, Postgres) creates structure and trust ✔️ Run automations from your warehouse using Zapier or Make, not directly from source tools ✔️ Fix 80% of your problems by starting with one high-friction automation ✔️ Warehouse-driven automation = better data integrity, scalability, and maintainability 💡 Tools Mentioned: Zapier / Make Snowflake, BigQuery, Postgres Stitch, Fivetran, Airbyte 🔔 Like & Subscribe to Data Fuel for weekly episodes on systems thinking, ops automation, and scalable tech stacks. Connect with us! Website LinkedIn…

Data Fuel: SMB Data Intelligence

1
Data-Driven Retention: Moving Beyond Churn Prediction 9:42

10 weeks ago9:42

9:42

📊 Data-Driven Retention: Moving Beyond Churn Prevention 📢 Most companies focus on churn prevention—but what if you focused on retention instead? In this episode, we explore: ✔️ How predictive analytics can enhance customer retention & lifetime value ✔️ The key data signals that indicate customer health & engagement ✔️ Why proactive engagement beats last-minute churn prevention ✔️ How to operationalize customer success with embedded analytics ⏱️ Chapters 00:00 - Introduction: Flipping the Script on Customer Retention 00:32 - The Overlap Between Churn Prevention & Retention Strategies 01:08 - Customer Health Scores: Why Data Quality is Everything 02:07 - Key Metrics That Drive Retention & Reduce Churn 03:13 - How to Identify & Track Retention Signals 03:41 - The 80/20 Rule: Small Changes That Drive Big Retention Gains 04:10 - The Power of Onboarding: Reducing Early Churn Risks 04:53 - Proactive Customer Engagement: Building Stronger Relationships 05:29 - Behavioral Triggers: Spotting Churn Before It Happens 06:00 - How to Operationalize Retention Metrics for Daily Use 06:53 - Why Your Happiest Customers Are Your Best Growth Channel 07:30 - The Pitfall of Waiting Until Renewal to Engage Customers 08:17 - Final Thoughts: Using Data to Build a More Profitable, Sustainable Business ✅ Key Takeaways: ✔️ Retention is more than preventing churn—it’s about maximizing customer lifetime value. ✔️ Clean, reliable data is essential for meaningful customer health scores. ✔️ A strong onboarding process significantly reduces future churn risk. ✔️ Proactive engagement beats last-minute renewal outreach every time. ✔️ Your happiest customers are your best referral source—don’t ignore them! 🔔 Subscribe & turn on notifications so you never miss an episode! Connect with us! Website LinkedIn…

Data Fuel: SMB Data Intelligence

1
Customer Personas vs Customer Segmentation 10:00

13 weeks ago10:00

10:00

📊 How to Use Customer Segmentation to Boost Retention & Growth | DataFuel Podcast 🔔 Subscribe for more data-driven business strategies! 📢 Are you still relying on marketing personas alone? It’s time to go beyond gut instinct and use data-driven customer segmentation to improve marketing, sales, and retention. In this episode, we cover: ✔️ The difference between personas & segmentation ✔️ How to segment customers using real data ✔️ How segmentation improves retention & engagement ⏱️ Chapters 00:00 - Introduction: Why Customer Segmentation Matters 00:09 - Personas vs. Data-Driven Segmentation 00:25 - How SMBs Can Use Quantitative Data for Targeting 01:15 - Using Customer Behavior to Define Segments 02:04 - Identifying Key Attributes for Segmentation 03:30 - How to Clean & Structure Customer Data 04:58 - Real-World Segmentation Examples (SaaS & E-commerce) 06:22 - How Segmentation Helps Reduce Churn & Boost Retention 07:45 - Avoiding Common Segmentation Mistakes 09:00 - Final Thoughts: How to Get Started with Segmentation ✅ Key Takeaways: ✔️ Personas alone aren’t enough—use real customer behavior data to create meaningful segments. ✔️ Proper segmentation = better marketing, sales, & retention strategies. ✔️ Don’t over-segment—stick to 3-5 key groups for clarity. ✔️ Keep segmentation consistent across marketing, sales, & customer success teams. ✔️ Regularly update customer segments as behaviors evolve. 📢 How do you segment your customers? Comment below! 🔔 Subscribe & turn on notifications so you never miss an episode! #CustomerSegmentation #MarketingStrategy #DataDriven #BusinessGrowth #Retention Connect with us! Website LinkedIn…

Data Fuel: SMB Data Intelligence

1
Use Data To Create New Revenue For Your Business 9:42

14 weeks ago9:42

9:42

🔔 Subscribe for more business growth strategies! 📢 In this episode, we explore the three ways to grow your business: 1️⃣ Doing more of what works 2️⃣ Doing it better 3️⃣ Adding something new Learn how to spot market signals , leverage customer insights , and use historical data to uncover new revenue streams with confidence . Don’t just rely on gut instinct—back your decisions with structured analysis! 00:00 - Introduction: Three Ways to Grow Your Business 00:06 - More vs. Better vs. New 00:26 - Early-Stage Business Growth Strategies 00:49 - The Entrepreneurial Dilemma: The Search for ‘New’ 01:11 - How to Identify New Revenue Streams 01:41 - Why Some Businesses Fail at Expansion 02:23 - Gut Instinct vs. Data-Driven Decision Making 03:01 - Market Signals & Customer Insights for New Opportunities 04:03 - Using Competitor Research & Industry Trends 05:21 - Analyzing Historical Data to Validate New Ideas 06:36 - How to Model Revenue Potential Before Scaling 07:13 - Testing & Validating New Revenue Streams 08:27 - Final Thoughts: Is ‘New’ Always the Right Move? Connect with us! Website LinkedIn…

Data Fuel: SMB Data Intelligence

1
How To Predict Customer Churn With Data 12:29

15 weeks ago12:29

12:29

On today’s episode of Data Fuel, we explore how SMBs can use data to predict and prevent customer churn. Learn how to identify churn signals, build a churn prediction model, and implement insights into your daily operations. By proactively managing customer retention, your business can reduce churn, improve loyalty, and increase revenue. Main Topics: • Why customer churn prediction is the easiest entry point for data science. • How churn indicators differ by industry. • Step-by-step guide to building a churn prediction model. • How to tag customers and personalize retention strategies. • Avoiding common pitfalls in churn prediction. Connect with us! Website LinkedIn…

Data Fuel: SMB Data Intelligence

1
How To Implement Dashboards for SMBs 12:23

16 weeks ago12:23

12:23

On today’s episode of Data Fuel , we explore how SMBs can implement effective dashboards that align strategy, foster accountability, and drive results. Learn how to pick the right metrics, avoid dashboard sprawl, and embed dashboards into your business processes to create a culture of data-driven decision-making. Main Topics: How to choose KPIs and metrics that align with organizational strategy. Building dashboards for executives, department leaders, and individual contributors. Reducing dashboard sprawl with certification and governance. Embedding dashboards into daily workflows to drive behavior. Avoiding common pitfalls in dashboard implementation. Connect with us! Website LinkedIn…

Data Fuel: SMB Data Intelligence

1
Real-Time Data for the Agile SMB 14:19

17 weeks ago14:19

14:19

On today’s episode of Data Fuel , we break down how SMBs can leverage real-time data for agile decision-making. Learn how to balance the cost of real-time systems with their value, prioritize what data matters most, and deliver it through effective channels. We explore tools like Tableau Pulse Metrics and Klipfolio to help you stay responsive and competitive. Main Topics: Why not all data needs to be real-time. How to determine who needs what data and why. Optimizing delivery channels for actionable insights. Tools that support near real-time data delivery. Balancing the cost of real-time systems with the value they deliver. Connect with us! Website LinkedIn…

Data Fuel: SMB Data Intelligence

1
Turning Data into Value for SMBs 13:42

18 weeks ago13:42

13:42

On today’s episode of Data Fuel , we explore the data value chain and how SMBs can turn raw data into actionable insights that deliver real value. From understanding key steps in the process to overcoming common challenges, this episode provides a clear framework for making your data work for you. Main Topics: Breaking down the data value chain: data → insight → action → value. How to avoid data paralysis by prioritizing meaningful insights. A step-by-step guide to defining your data-to-value process. Tools and examples to simplify and accelerate the journey from data to value. Overcoming challenges in turning insights into tangible outcomes. Connect with us! Website LinkedIn…

Data Fuel: SMB Data Intelligence

1
What is Data Monetization? A Look Into Data Monetization for SMBs 13:57

19 weeks ago13:57

13:57

On today’s episode of Data Fuel , we dive into how SMBs can monetize their data to boost revenue and reduce costs. From creating data-driven products and selling anonymized insights to streamlining operations and automating workflows, we’ll explore actionable strategies and tools like Tableau and AWS Data Exchange. Tune in to learn how companies like Netflix and UPS are turning data into profit and discover how your SMB can follow suit. Main Topics: Why data monetization is crucial for SMBs. Strategies for generating new revenue streams with data. How to leverage data for operational efficiency and cost reduction. Tools and technologies to simplify data monetization. Overcoming challenges like privacy concerns and resource constraints. Connect with us! Website LinkedIn…

Data Fuel: SMB Data Intelligence

1
Transforming SMBs: Starting With A Data-Driven Culture 17:02

20 weeks ago17:02