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DKK1 Chris Hill: Pay Per Click- Basics of a Properly Managed PPC Campaign for Auto Dealers
Manage episode 165126027 series 1149800
Content provided by DealersEdge Auto Dealership Management Training. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DealersEdge Auto Dealership Management Training or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Link for Handouts: http://dealersedge.com/Media/MediaManager/dkk1.pdf Online Workshop! Air Date: Thursday November 3, 2016 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific Featuring: Chris Hill of Aronson Advertising Program Length: 60 Minutes In the world of "Search" and even more so in the portion of that world know as "PPC", or Pay Per Click, the only constant is change. What you thought you mastered last year has undoubtedly changed and the true advantages go to those who keep their knowledge and skill current. That is the subject of this workshop presented by Chris Hill a PPC expert from Aronson Advertising in Chicago. Chris will feature real world updates on: What to expect from a properly managed PPC campaign Branded keyword search terms Dynamic used car PPC ads How PPC ads are graded, ranked and presented to a searching consumer The importance of "relevance" and "quality" scoring
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Manage episode 165126027 series 1149800
Content provided by DealersEdge Auto Dealership Management Training. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DealersEdge Auto Dealership Management Training or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Link for Handouts: http://dealersedge.com/Media/MediaManager/dkk1.pdf Online Workshop! Air Date: Thursday November 3, 2016 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific Featuring: Chris Hill of Aronson Advertising Program Length: 60 Minutes In the world of "Search" and even more so in the portion of that world know as "PPC", or Pay Per Click, the only constant is change. What you thought you mastered last year has undoubtedly changed and the true advantages go to those who keep their knowledge and skill current. That is the subject of this workshop presented by Chris Hill a PPC expert from Aronson Advertising in Chicago. Chris will feature real world updates on: What to expect from a properly managed PPC campaign Branded keyword search terms Dynamic used car PPC ads How PPC ads are graded, ranked and presented to a searching consumer The importance of "relevance" and "quality" scoring
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