Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Strategy Generation Company LLC and Bob Caporale | Strategy Generation Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Strategy Generation Company LLC and Bob Caporale | Strategy Generation Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Dear Strategy 132: How to Approach Customer Segmentation
Manage episode 325694584 series 1456806
Content provided by Strategy Generation Company LLC and Bob Caporale | Strategy Generation Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Strategy Generation Company LLC and Bob Caporale | Strategy Generation Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
On this episode of Dear Strategy, we talk about the process of customer segmentation – discussing how it is defined, what it is used for, and how you can perform segmentation for your own strategic planning process.
Visit our Blog to read the full post that goes along with this episode.
Subscribe to Our Mailing List to stay up to date on all the latest episodes.
If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.
148 episodes
ShareManage episode 325694584 series 1456806
Content provided by Strategy Generation Company LLC and Bob Caporale | Strategy Generation Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Strategy Generation Company LLC and Bob Caporale | Strategy Generation Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
On this episode of Dear Strategy, we talk about the process of customer segmentation – discussing how it is defined, what it is used for, and how you can perform segmentation for your own strategic planning process.
Visit our Blog to read the full post that goes along with this episode.
Subscribe to Our Mailing List to stay up to date on all the latest episodes.
If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.
148 episodes
All episodes
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1 Dear Strategy 148: Industries, Markets, and the Evolution of PESTEL 17:13
17:13 
Play Later 
Play Later 
Lists 
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Liked17:13
Play Later Play Later Lists Like LikedOn this episode of Dear Strategy, Bob talks about the definition of an “industry” vs. a “market” and discusses how you can evolve a PESTEL analysis to be more focused on the trends that affect the industry that your company is a part of. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company .…
1 Dear Strategy 147: How to Set Realistic Strategic Objectives 16:19
16:19 Play Later Play Later Lists Like Liked16:19
Play Later Play Later Lists Like LikedOn this episode of Dear Strategy, Bob talks about setting realistic objectives for your strategy and how you can validate your growth objectives using the 3 components of market, share, and price. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company .…
1 Dear Strategy 146: The 4 P’s of Marketing – Not 7, Not 8 – Just 4! 18:41
18:41 Play Later Play Later Lists Like Liked18:41
Play Later Play Later Lists Like LikedOn this episode of Dear Strategy, Bob talks about the original 4 P’s of Marketing, and why consultants shouldn’t necessarily mess with frameworks that are already working! If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company .
1 Dear Strategy 145: Understanding Product Interdependencies 15:57
15:57 Play Later Play Later Lists Like Liked15:57
Play Later Play Later Lists Like LikedOn this episode of Dear Strategy, Bob talks about the importance of understanding how your product interconnects with and depends upon other products that may be outside of your control, and why this all needs to be accounted for within the context of your product and portfolio strategies. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company .…
1 Dear Strategy 144: Why Tipping Culture Isn’t a Good Strategy for Businesses 13:44
13:44 Play Later Play Later Lists Like Liked13:44
Play Later Play Later Lists Like LikedOn this episode of Dear Strategy, Bob takes on the controversial topic of our ever-expanding tipping culture and talks about why it might not be the best strategy for businesses to embrace. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company .…
1 Dear Strategy 143: Never Treat Your Customers Like They’re a Burden 21:00
21:00 Play Later Play Later Lists Like Liked21:00
Play Later Play Later Lists Like LikedOn this episode of Dear Strategy, Bob expands upon his 2nd golden rule of small business success, which is to never make your customers feel like they’re a burden. Tune in to discover why and when businesses are likely to fall into this trap, and how to ensure that it never happens again! If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company .…
1 Dear Strategy 142: Practicing Diligent Follow-up 18:23
18:23 Play Later Play Later Lists Like Liked18:23
Play Later Play Later Lists Like LikedOn this episode of Dear Strategy, Bob expands upon his 2 golden rules of small business success, starting with Rule #1. Tune in to hear tips on when, how, and why diligent follow-up should be practiced within your business. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company .…
1 Dear Strategy 141: The Two Golden Rules for Small Business Success 14:05
14:05 Play Later Play Later Lists Like Liked14:05
Play Later Play Later Lists Like LikedOn this episode of Dear Strategy, Bob gives us his two golden rules for small business success: 1) Practicing diligent follow-up, and 2) Never treat your customers like they are a burden. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company .…
On this episode of Dear Strategy, Bob responds to the idea that “all bets are off” when you begin executing your strategy. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company .
1 Dear Strategy 139: Exploring the Definition of Customer Value 11:32
11:32 Play Later Play Later Lists Like Liked11:32
Play Later Play Later Lists Like LikedOn this episode of Dear Strategy, we discuss the definition of “value” in relation to developing strategic value propositions and implementing value-based pricing. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company .
1 Dear Strategy 138: Organizing VOC Methodologies 15:40
15:40 Play Later Play Later Lists Like Liked15:40
Play Later Play Later Lists Like LikedOn this episode of Dear Strategy, we talk about the different methods that can be used for gathering the Voice of the Customer (VOC) and provide a structure for organizing those methods to optimize your customer insights. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company .…
1 Dear Strategy 137: What’s With This AI Trend? 13:50
13:50 Play Later Play Later Lists Like Liked13:50
Play Later Play Later Lists Like LikedOn this episode of Dear Strategy, we talk about how so many companies are embracing Artificial Intelligence (AI) and whether it’s really such a good strategy to have your system run your company! If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company .…
1 Dear Strategy 136: A New Year and a New Venture 13:46
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Play Later Play Later Lists Like LikedOn this episode of Dear Strategy, we talk about how so many college graduates are ill-prepared by their educational institutions to enter the workforce – and how colleges should be paying more attention to this before somebody else does! If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company .…
1 Dear Strategy 135: Business vs. Military Strategy 16:07
16:07 Play Later Play Later Lists Like Liked16:07
Play Later Play Later Lists Like LikedOn this episode of Dear Strategy, we talk about some of the natural parallels between military strategy and business strategy and explore whether that analogy still works within a more modern business landscape. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company .…
1 Dear Strategy 134: The Strategy of Politics (From a Neutral Point of View) 19:18
19:18 Play Later Play Later Lists Like Liked19:18
Play Later Play Later Lists Like LikedOn this episode of Dear Strategy, we talk about how political strategy correlates with product and business strategy, and why that can create a dangerous environment under the wrong circumstances. But don’t worry – despite the topic, no sides were taken during the recording of this podcast! If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company .…
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Similar to Dear Strategy
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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continue reading
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