Stop Selling, Start Serving: The Key to Coaching Success

Deep Dive Dialogues with Dan Woerheide

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In this episode of Deep Dive Dialogues, I’m challenging the myth that you need a niche to succeed as a coach. Inspired by the insights of Steve Chandler, author of The Prosperous Coach, I’ll share why focusing on serving instead of selling has been the most powerful shift in my coaching practice. I’ll also break down three simple yet transformative principles that have helped me create meaningful client relationships—one conversation at a time. Whether you’re just starting or looking for a fresh perspective, this episode will help you rethink how you approach coaching and client creation.

Links and Resources
If this episode resonates with you, I’d love to hear your thoughts. What’s one way you can shift from selling to serving in your next conversation? Reach out to me or share this episode with someone who might find it helpful. And if you’d like to explore what coaching could look like for you, let’s have a conversation—no pitches, no pressure, just connection.

My Website www.danw.us
My podcast resource page:
https://podcast.danw.us/
Steve Chandler - https://www.stevechandler.com
How to Get Clients - https://www.amazon.com/How-Get-Clients-Pathways-Prosperity/dp/1600251617
The Prosperous Coach - https://www.amazon.com/Prosperous-Coach-Increase-Income-Clients/dp/1600250300
37 Ways to Boost Your Coaching Practice - https://www.amazon.com/Ways-BOOST-Your-Coaching-Practice/dp/1600250289

Chapters

1. Stop Selling, Start Serving: The Key to Coaching Success (00:00:00)

2. The Myth of Defining a Niche (00:00:02)

3. Navigating Coaching Conversations With Steve (00:10:58)