Ep128 Jessica Roosa, Founder, This Old Farm

Default Profitable

In this episode of the Default Profitable Podcast, host Matt Nettleton interviews Jessica Roosa, a first-generation farmer and meat processor. Jessica shares her journey from being a chemist to starting her own business in meat processing and sales, focusing on natural foods and supporting local farmers. She discusses the challenges and failures she faced in her farming journey, the importance of having a business plan, and the evolution of her passion for agriculture. Jessica emphasizes the significance of mentorship, continuous growth, and understanding consumer needs in the food industry. takeaways

• Jessica is a first-generation farmer and meat processor.
• She transitioned from a career in chemistry to farming to incorporate her children into her work.
• Jessica emphasizes the importance of learning from failures in farming.
• She advises aspiring farmers to have a solid business plan before starting.
• Passion for agriculture drives Jessica's work in providing good food.
• Consumer awareness of local and organic food has increased significantly.
• Mentorship is crucial for new farmers to gain knowledge and skills.
• Continuous personal growth and leadership are essential for business success.
• Jessica's business focuses on supporting local farmers and providing quality meat.
• The conversation around food and farming has evolved over the years, becoming more mainstream.

You can learn more about Jessica on LinkedIn https://www.linkedin.com/in/jessica-roosa-bb462820/ or her company's website http://www.thisoldfarm.com/

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