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Higgle: The B2B Sales Club


1 Why You Need to Grow Your Customer’s Decision Confidence with Brent Adamson and Karl Schmidt 36:25
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Are you ready to discover why building customer self-confidence is more crucial than ever in today's B2B sales landscape? Brent Adamson and Karl Schmidt join us today, the duo behind the upcoming book "The Framemaking Sale." These sales experts unravel the critical yet often overlooked aspect of buyer confidence. They shift the focus from traditional supplier-centric models to the empowering idea that true confidence comes from within the customers themselves. This perspective not only transforms how we view B2B sales, but also highlights the importance of nurturing decision confidence. Throughout our conversation, Brent and Karl introduce their innovative concept of framemaking, a strategy that aligns sales solutions with client priorities. This approach goes beyond typical sales tactics by fostering genuine, lasting relationships with clients, even when they choose competitors. Their ideas promise to shake up conventional sales methods. Topics covered during this episode include: Why buyer confidence should be supplier-agnostic and focus on customers' decision making abilities. How Brent and Karl met each other at Corporate Executive Board (now part of Gartner). Why nurturing customer decision confidence is crucial in B2B. How framemaking aligns sales solutions with client priorities to overcome decision complexity. Why the book emphasizes customer confidence over supplier trust for effective decision making. The impact of decision complexity, information overload, and outcome uncertainty. Why understanding clients' businesses deeply helps navigate obstacles and maintain deal momentum. How salespeople can anticipate and overcome potential deal barriers. Why gaining customer confidence involves addressing emotional and rational decision aspects. Listen now to learn how to revolutionize your B2B sales approach with innovative framemaking techniques that build lasting customer relationships. Brent on LinkedIn: https://www.linkedin.com/in/brentadamson Karl on LinkedIn: https://www.linkedin.com/in/karl-schmidt-q…
Deep dive on RESHOT method: make complex things simple
Manage episode 461865414 series 2385519
Content provided by Borrys Hasian. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Borrys Hasian or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
A deep dive on RESHOT method: simplify complex products. This session is in English.
83 episodes
Manage episode 461865414 series 2385519
Content provided by Borrys Hasian. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Borrys Hasian or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
A deep dive on RESHOT method: simplify complex products. This session is in English.
83 episodes
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Design Chit-Chat with Borrys Hasian

Borrys Hasian's article, " Success at What Cost? ", questions the conventional definition of success , arguing that prioritizing happiness and well-being over material achievements leads to a more fulfilling life. He challenges readers to redefine success based on their own values and prioritize genuine fulfillment . The session is in English.…
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Design Chit-Chat with Borrys Hasian

1 Letting Go: Make Room for New Opportunities 15:09
15:09
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Borrys Hasian's article, " Letting Go: Make Room for New Opportunities ," argues that releasing past burdens—emotional, relational, or belief-based—creates space for personal growth and new possibilities. The author uses the metaphor of a backpack to illustrate how holding onto the past hinders forward movement. He encourages readers to consciously let go of what no longer serves them, thereby welcoming future opportunities. The article is framed within the context of personal development and career advancement. The session is in English.…
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Design Chit-Chat with Borrys Hasian

1 Chasing the Right Things: A Reflection on Purpose 9:11
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Borrys Hasian's article, "Pause and Reflect," encourages readers to prioritize genuine happiness over societal pressures and the relentless pursuit of external achievements. He argues that mindful reflection is crucial to aligning one's goals with their true desires, emphasizing the importance of a meaningful journey over simply reaching a finish line. The session is in English.…
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Design Chit-Chat with Borrys Hasian

1 Designing Better User Experiences with Behavioral Economics 15:27
15:27
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The article discussed is about how behavioral economics, specifically the concept of "decoy" choices, can improve user experience design by simplifying decision-making processes for consumers. Borrys uses examples of everyday choices, like buying milk or an iPhone, to illustrate how people often make irrational decisions based on comparisons. This session is in English.…
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Design Chit-Chat with Borrys Hasian

1 Deep dive on RESHOT method: make complex things simple 16:42
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A deep dive on RESHOT method: simplify complex products. This session is in English.
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Design Chit-Chat with Borrys Hasian

1 Percayalah kepada diri sendiri bahkan ketika tidak ada orang lain yang percaya. 5:48
5:48
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Kali ini saya membacakan satu bab dari salah satu buku favorit saya dari Harvey Mackay. Judul babnya adalah Percayalah kepada diri sendiri bahkan ketika tidak ada orang lain yang percaya.
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Design Chit-Chat with Borrys Hasian

Apa motivasimu dalam bekerja? Ini bisa pengaruh ke kualitas karya yang dihasilkan.
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Design Chit-Chat with Borrys Hasian

1 Perlakukan diri sendiri lebih baik di dua hal ini agar lebih puas dalam hidup 9:31
9:31
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Perlakukan diri sendiri lebih baik di dua hal ini agar lebih puas dalam hidup.
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Design Chit-Chat with Borrys Hasian

1 S3E1 Satu langkah penting sebelum mencapai tujuan 7:56
7:56
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Apa satu langkah penting yang mesti dilakukan sebelum mencapai tujuan, tapi banyak yang tidak melakukannya?
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Design Chit-Chat with Borrys Hasian

Udah lama ngga update podcast. Ini update singkat apa yang saya kerjakan belakangan ini.
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Design Chit-Chat with Borrys Hasian

1 S2E22 Perbedaan orang sukses dan (belum) sukses ada di tiga hal ini. 7:13
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Apa yang membedakan antara orang sukses dan (belum) sukses? Berdasarkan pengalaman pribadi, ada di tiga hal. Apa saja? Silakan dengarkan episode 22 ini 😊.
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Design Chit-Chat with Borrys Hasian

1 S2E21 Lima tips untuk mengatur tugas dengan lebih baik (dan hindari stress). 9:51
9:51
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Banyak dari kita yang kewalahan dengan tugas yang bejibun. Stress! “Seandainya sehari lebih dari 24 jam,” pinta beberapa orang. Tambahan jam bisa jadi hanya menambah stress. Coba lima tips ini untuk mengatur tugas dengan lebih baik.
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Design Chit-Chat with Borrys Hasian

1 S2E20 Tanya Borrys: Tentang Designer yang diabaikan, membangun budaya empati, dan membangun portfolio untuk Designer pemula. 14:56
14:56
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Edisi Tanya Borrys kali ini menjawab pertanyaan tentang bagaimana agar designer diikutkan dalam proses penentuan fitur/user story, bagimana agar seluruh tim dapat membuat produk yang lebih baik dengan empati, dan tentang Designer pemula yang masih galau menentukan fokus dan membuat portfolio. Jika ada pertanyaan lain, silakan mention Twitter @borryshasian , atau isi form Tanya Borrys.…
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Design Chit-Chat with Borrys Hasian

1 S2E19 Bertanya; salah satu skill penting yang jarang dilatih. 8:43
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Kebanyakan orang fokus pada menjawab, ketimbang bertanya untuk membuka 1001 peluang. Bagaimana cara bertanya yang lebih baik? Di episode ini kita bahas metode BACA, cara bertanya yang konstruktif dan membuka banyak peluang.
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Design Chit-Chat with Borrys Hasian

1 S2E18 Tanyakan “Kenapa kita lebih baik?” agar arah desain jelas. 6:51
6:51
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Seringkali orang terlalu fokus mendiskusikan 1001 fitur, tanpa mempertanyakan kenapa produk mereka lebih baik dari yang ada di pasaran. Desain bukan hanya tentang menyelesaikan masalah, tapi juga tentang mengidentifikasi masalah yang paling penting untuk dipecahkan.
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