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Designing Better User Experiences with Behavioral Economics

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Manage episode 462009079 series 2385519
Content provided by Borrys Hasian. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Borrys Hasian or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

The article discussed is about how behavioral economics, specifically the concept of "decoy" choices, can improve user experience design by simplifying decision-making processes for consumers. Borrys uses examples of everyday choices, like buying milk or an iPhone, to illustrate how people often make irrational decisions based on comparisons.

This session is in English.

  continue reading

83 episodes

Artwork
iconShare
 
Manage episode 462009079 series 2385519
Content provided by Borrys Hasian. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Borrys Hasian or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

The article discussed is about how behavioral economics, specifically the concept of "decoy" choices, can improve user experience design by simplifying decision-making processes for consumers. Borrys uses examples of everyday choices, like buying milk or an iPhone, to illustrate how people often make irrational decisions based on comparisons.

This session is in English.

  continue reading

83 episodes

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