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Designing Better User Experiences with Behavioral Economics
Manage episode 462009079 series 2385519
The article discussed is about how behavioral economics, specifically the concept of "decoy" choices, can improve user experience design by simplifying decision-making processes for consumers. Borrys uses examples of everyday choices, like buying milk or an iPhone, to illustrate how people often make irrational decisions based on comparisons.
This session is in English.
83 episodes
Manage episode 462009079 series 2385519
The article discussed is about how behavioral economics, specifically the concept of "decoy" choices, can improve user experience design by simplifying decision-making processes for consumers. Borrys uses examples of everyday choices, like buying milk or an iPhone, to illustrate how people often make irrational decisions based on comparisons.
This session is in English.
83 episodes
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