Dig the Well | Episode 35: Purpose Driven Outsourcing! with guest Khryzza Kelley

Dig the Well

Ever wondered how ethical practices can transform business landscapes? In Episode 35 of Dig the Well, we have the pleasure of chatting with the inspiring Khryzza Kelley. Khryzza is not just an entrepreneur; she's a powerhouse of purpose-driven innovation! Join us as we delve into her ventures, CoWorq Group and Isla & Co., both of which are redefining business norms with heart and integrity.

Khryzza shares how CoWorq Group is revolutionizing outsourcing by connecting businesses with fairly compensated Filipino VAs, while Isla & Co. crafts stunning fashion pieces with Filipino artisans, ensuring they're paid what they deserve. We explore how passion and purpose can fuel profitable, impactful businesses. Khryzza's journey from the Philippines to the U.S. is a testament to the power of ethical entrepreneurship.

Tune in for a conversation that might just change how you view business!

Khryzza Kelley's Bio:
Khryzza Kelley is a Purpose-to-Profit Strategy Architect, entrepreneur, and advocate who bridges global communities through equitable and ethical business practices. Guided by her belief that advocacy fuels innovation, she designs strategies that empower underrepresented voices while driving measurable social and financial impact.

As the Head of CoWorq Group, Khryzza leads two ventures that model how purpose-driven businesses can be both sustainable and profitable:

• CoWorq: An ethical outsourcing company connecting businesses in the US, Europe, and Australia with Filipino virtual assistants and offshore teams, ensuring fair pay and professional development in an industry often criticized for exploitative practices. Recognized as Small Business of the Year by the Asian Business Association of Orange County (ABAOC) in 2024, CoWorq proves that equitable practices are the foundation of sustainable success.
• Isla & Co.: A fashion-for-good brand partnering with Filipino artisans to preserve cultural craftsmanship and secure fair wages in a global billion-dollar fashion industry where artisans are frequently underpaid. By blending modern design with traditional techniques, Isla & Co. transforms handmade artistry into global luxury while uplifting communities.

Community Leadership:

Khryzza’s leadership journey began in the Philippines, where she became the youngest female Parliamentarian and later made history as the first leader from Mindanao-a historically underrepresented region-to be National Chairperson of the Student Council Alliance of the Philippines (SCAP). Her advocacy was pivotal in passing the Mental Health Bill, challenging stigma and improving access to care in a nation where mental health was once taboo.

Now based in the U.S., Khryzza continues her mission as a Board Member of the Filipino-American Chamber of Commerce of Orange County (FACCOC) and recipient of its Presidential Award, honoring her work in empowering entrepreneurs to merge purpose with profit. In 2023, she furthered her commitment to representation and inclusion by organizing the Asian American Women in Business Conversations, opening vital dialogue between entrepreneurs and professionals on the unique challenges faced by this community.

Corporate Background & Leadership:

Alongside her entrepreneurial and advocacy work, Khryzza has also served as a Leadership Development Program Manager for Fortune 500 companies-including Terumo, Mitsui (MBK Real Estate), and Vibrant Emotional Health (formerly the Mental Health Association of New York City)-where she created and delivered leadership programs for people managers and C-suite executives. Her award-winning corporate career, which includes being named Rising Star of the Year at Mitsui (MBK Real Estate), has further sharpened her expertise in building cultures where purpose and performance thrive together.

Through her entrepreneurial ventures and advocacy work, Khryzza continues to inspire others to lead with purpose, champion equity, and uplift communities worldwide.

Special Offer:
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Connect with Khryzza:
Website: coworq.co/sayhelloisla.co

Facebook: https://www.facebook.com/khryzzamaekelley/

Instagram: https://www.instagram.com/khryzzakelley/
LinkedIn: https://www.linkedin.com/in/khryzzamaekelley/

Thank you for listening! We hope you enjoyed this episode. Remember you can always connect with us on social media @thevikkidowney and be sure to check out our website johnandvikki.com.

If you are interested you can find Vikki's book HERE and the audio book HERE!

Check out our Neora Link HERE!

Lastly don't forget to schedule a 30 min FREE consultation call at callwithvikki.com and here is our Time Mapping free Gift

Our email: [email protected]

See you in the next episode!