Digital Alchemy By ABEM podcast

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1
The Southwest’s Wildest Outdoor Art: From Lightning Fields to Sun Tunnels 30:55

11 days ago30:55

30:55

A secret field that summons lightning. A massive spiral that disappears into a salt lake. A celestial observatory carved into a volcano. Meet the wild—and sometimes explosive—world of land art, where artists craft masterpieces with dynamite and bulldozers. In our Season 2 premiere, guest Dylan Thuras, cofounder of Atlas Obscura, takes us off road and into the minds of the artists who literally reshaped parts of the Southwest. These works aren’t meant to be easy to reach—or to explain—but they just might change how you see the world. Land art you’ll visit in this episode: - Double Negative and City by Michael Heizer (Garden Valley, Nevada) - Spiral Jetty by Robert Smithson (Great Salt Lake, Utah) - Sun Tunnels by Nancy Holt (Great Basin Desert, Utah) - Lightning Field by Walter De Maria (Catron County, New Mexico) - Roden Crater by James Turrell (Painted Desert, Arizona) Via Podcast is a production of AAA Mountain West Group.…

Digital Alchemy by ABEM

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Content provided by L. Jean Palmer-Moloney. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by L. Jean Palmer-Moloney or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

An entrepreneur running her own successful online business, Jean shares the hardships/challenges and opportunities/celebrations of working in today's digital marketing world. Resilience and determination temper the guidance and lessons learned she offers with a balance of positivity, excitement, laughs, and to be honest, some sorrowful laments to help you perform the "digital alchemy" that can transform your web presence into business profit. Listen for real stories and new perspectives. Learn more about ABEM's Podcast Package: https://abemdigitalcreations.com/podcasts/

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37 episodes

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Digital Alchemy by ABEM

updated 5 years ago

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Series home•Feed

Content provided by L. Jean Palmer-Moloney. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by L. Jean Palmer-Moloney or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

An entrepreneur running her own successful online business, Jean shares the hardships/challenges and opportunities/celebrations of working in today's digital marketing world. Resilience and determination temper the guidance and lessons learned she offers with a balance of positivity, excitement, laughs, and to be honest, some sorrowful laments to help you perform the "digital alchemy" that can transform your web presence into business profit. Listen for real stories and new perspectives. Learn more about ABEM's Podcast Package: https://abemdigitalcreations.com/podcasts/

… continue reading

37 episodes

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1
The Opportunity Switch 14:13

5 years ago14:13

14:13

The Ideal Clients you attract to your business are looking for a desired result. They have been trying to get that result through some vehicle. Learn how the New Opportunity you offer can takes them out of the vehicle they're currently using and puts them into a new one.

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1
Improvement Offers Don't Work, New Opportunities Do! 11:47

5 years ago11:47

11:47

When people are told they need improvement, it implies they've made bad decisions in the past. When people discover a new opportunity for the first time, they want to share it. Knowing why people crave new opportunities and how to build offers as new opportunities are keys to business success.

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1
Are you swimming in a red ocean or a blue ocean? 13:44

5 years ago13:44

13:44

A small business owner needs to know why the color of water matters in sales and marketing. If your business is trying to stay afloat in an ocean of bloody competition, you are swimming in dangerous waters. Whether your business is large or small, new or established, you can get out of a red ocean by creating your own blue water! Listen to learn some proven strategies.…

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1
"Why should I buy from you?" Define Your Value Proposition! 12:24

5 years ago12:24

12:24

“Why should I buy from you?” The way you answer this question can make or break a sale. Your value proposition is the answer you need. It describes how your product or service solves/improves problems. It clearly states what benefits your customers can expect, and why customers should buy from you over your competitors.…

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Small Business Survival During COVID-19 12:20

5 years ago12:20

12:20

There are a number of "Disaster Relief" options for business owners who have suffered financially because of the multi-layered impact of the Coronavirus pandemic. In this episode, I review some of the challenges for digital business owners trying to sort through support opportunities offered through two federal programs offered by the Small Business Administration.…

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Stop Competing on Price, Make an Offer That Can't Be Refused 8:03

5 years ago8:03

8:03

There is a huge difference between selling a commodity and having an offer to sell. If your goal is to sell a product or service, unless you can offer the lowest price, you will not win customers who are shopping around for the best price. However, if you create an offer that includes but is not limited to the product/service, you separate yourself from the pack. In this episode, I'll use the example of how to turn the sale of a peanut butter sandwich into an incredible offer!…

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1
Take a Stand, Create Your Business Manifesto 9:08

5 years ago9:08

9:08

A well-crafted manifesto expresses the fundamental essence of a company. Your business manifesto captures what separates you and your business from others. What does your company stand for? What are your business When you can simply and clearly state this, you will crystallize the connection between your business and your ideal client. Declaring why your organization exists, its purpose, and why people should care about your brand is powerful and important work for the small business entrepreneur.…

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Importance of Trust In Uncertain Times 13:50

5 years ago13:50

13:50

As we redefine our businesses in a COVID-19 world, the relationships we nurture with employees and clients will build trust and will help us endure the health and financial circumstances we face. Trust is an anchor in healthy relationships. Trust means having faith and confidence that someone (or some entity) is reliable, trustworthy, and able to be there for you. It's having confidence in the honesty or integrity of a person or thing.…

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Let your WHY shine through your story! 1:07:08

5 years ago1:07:08

1:07:08

Enjoy this conversation between ABEM Digital Creations CEO Jean Palmer-Moloney, RiXtrema (https://rixtrema.com/) CEO Yon Perullo, and writer Colin Ward. Jean shares her observations on digital marketing (generally), her fun with sales funnels (specifically), and some of her "how I got to now" background. Learn more about Jean's nonprofit here: https://starduststartupfactory.org/…

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How to get the attention and engagement of your audience 12:09

5 years ago12:09

12:09

Internet-based "work alone together" options make COVID-19 social distancing doable for many businesses. If you're used to working in-person with coworkers and/or customers, moving to a virtual format means that you cannot rely on eye contact or body language signals to make sure people are listening. But whether in-person or virtually, we cannot be certain that someone is paying attention just because they are present in a room. However, when the content presented is relevant to those receiving it, chances are you'll have the attention and engagement of your audience.…

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Three KEY Strategies For Making Sales 12:22

5 years ago12:22

12:22

This month's features are more 'lessons' than 'stories.' Though they may not be as much fun to listen to, some aspects of Digital Alchemy require targeted training. This month's episodes address key elements of the formula we use at ABEM Digital Creations: Who --> Where --> What --> Result. Today's lesson: Until you identify your ideal client , you can't build effective copy, create impactful design, or design the perfect offer stack! Once you know your ideal client, you need to know her/his temperature. Marketing to the perfect cold target market requires a different strategy than marketing to the perfect hot audience!…

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1
Grow Your List With A Powerful Lead Magnet 11:40

5 years ago11:40

11:40

This month's features are more 'lessons' than 'stories.' Though they may not be as much fun to listen to, some aspects of Digital Alchemy require targeted training. This month's episodes address key elements of the formula we use at ABEM Digital Creations: Who --> Where --> What --> Result. Today's lesson: How many times are you asked to provide your email address in exchange for "free" digital, downloadable content, such as a free PDF checklist, report, eBook, white paper, video, etc.? When the "free" item attracts the perfect potential customer, it acts like a magnet... hence the term lead magnet . What incentive do you offer to potential buyers in exchange for their email address or other contact information? Getting this right is critical for growing your business!…

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Every Failed Business Venture Comes With An Opportunity: Remembering Bud Henriksen 19:53

6 years ago19:53

19:53

I treasure the times when I have deep conversations with friends. Join me as I talk with guest Sheila Henriksen Reilly about the entrepreneurial insights of her late husband and my friend Bud Henriksen. Bud was a serial entrepreneur before the term was coined. My main takeaway: every failed business venture comes with an opportunity! (To learn more about Bud's business, check out Henriksen amps! https://www.henriksenamplifiers.com/ )…

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Tuning Out or Tuning In: What Could You Be Missing? 11:03

6 years ago11:03

11:03

White noise is the 'sh' backdrop of ambient sound, creating an indistinct seamless commotion. We can train ourselves to tune out (ignore) a majority of the white noise in our surroundings. We can learn to live with and even learn to ignore the sound of traffic or the sound of a waterfall. We stop hearing the sounds of electric appliances humming in our homes. As long as the noise isn't disruptive, we frequently stop listening to it. Being able to tune into or tune out the sounds around you can be both helpful and harmful aspects for the small business entrepreneur. What are you missing because you're blocking input? What might you be achieving because white noise allows you to focus?…

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Fact: REALLY Fixing a Business Problem Could Take Time & Money 12:11

6 years ago12:11

12:11

Sometimes it feels like stating the obvious, right? If the roof leaks, just fix it! Finding the place where a roof is leaking isn't always easy. It can take time and money to find that one spot where water's getting in... Until the leak is fixed, you'll need to watch for drips and position buckets to catch the water. Metaphorically speaking, when your business has the equivalent of a leak in the roof, you will be positioning buckets and the business may suffer irreparable structural damage!…

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