))
Stop Competing on Price, Make an Offer That Can't Be Refused
Manage episode 312146283 series 3206615
Content provided by L. Jean Palmer-Moloney. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by L. Jean Palmer-Moloney or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
There is a huge difference between selling a commodity and having an offer to sell. If your goal is to sell a product or service, unless you can offer the lowest price, you will not win customers who are shopping around for the best price. However, if you create an offer that includes but is not limited to the product/service, you separate yourself from the pack. In this episode, I'll use the example of how to turn the sale of a peanut butter sandwich into an incredible offer!
37 episodes
Share
