Webinars That Work: Forget the Old Rules & Run Them Your Way

Digital Business Your Way

Forget the Old Rules - Make Webinars Work for You with Sue McLachlan

Ah, webinars. Love them, hate them, call them another name, they’ve been around forever—but are they still effective? Spoiler: Yes... if you do them right. And that’s exactly what we’re diving into today with Kajabi expert Sue McLachlan.

Sue and I are breaking down the outdated, overhyped webinar formulas and showing you how to craft a webinar (or masterclass, workshop—pick your term) that actually fits your style, your audience, and your sales process. If you’ve ever felt like webinars are just for bro marketers or outdated marketing tactics, this episode will change your mind.

In this episode, we’re covering:

• The biggest misconceptions about webinars and why they’re still relevant
• How to create a webinar experience that feels good for you and your audience
• The tech considerations: Live, evergreen, pre-recorded—what’s working now?
• Sales strategies that make webinars effective without feeling pushy
• What’s changing in online business and how to evolve with it

If you’ve written off webinars in the past or struggled to make them work for your business, this episode is for you!

What You’ll Learn:

⏳ [00:02:00] Why webinars got a bad reputation (and why that’s changing)

🎤 [00:06:00] The different styles of webinars and what’s actually working now

📊 [00:12:30] Tech options: Live vs. pre-recorded vs. hybrid

🛍️ [00:18:00] Selling on webinars—how to make it feel natural

🔄 [00:25:00] How webinars fit into Your Launch Style (and why flexibility is key)

Resources & Links Mentioned:

• Catch Sue on all things Kajabi: https://www.youtube.com/@suemclachlan/videos
• Thinking about moving your digital business to Kajabi? Sue offers a $1,000 bonus suite, including a 1:1 Kajabi strategy call when you use her link: https://www.theunicornadvisory.com/kajabi
• Explore Your Launch Style and create a launch that works for YOU: https://www.traciepatterson.com/yls
• Ask me anything about business: https://traciepatterson.com/ama

Your Next Steps:

• Work with Me: https://www.traciepatterson.com/connect
• Ask Me Anything About Business: https://traciepatterson.com/ama
• Turn your content into cash—grab the free 5-step guide now! 👉 https://traciepatterson.com/micro-freebie
• Connect on Social: https://www.instagram.com/thetraciepatterson

CREDITS

Music ColourfulSounds

Podcast Editor Maia McLachlan