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Google Ads CRASH-COURSE for Non-Marketing Business Leaders!
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Google Ads CRASH-COURSE for Non-Marketing Business Leaders!
In this episode, Femi Olajiga discusses the critical aspects of Google Ads for business leaders, focusing on how Google Ads work, the importance of keyword strategy, and methods to optimize ads for higher conversions.
He emphasises the need for collaboration between teams to enhance landing page experiences and improve conversion rates, while also addressing the significance of conversion tracking and A/B testing.
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