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Google Ads for beginners: How to Launch Your First Profitable Google Ads Campaign Today
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Summary
In this episode of the Digital Customer Experience podcast, Femi Olajiga (cxconversion.com) and Erno Horvath (Optimum Click -Digital Growth Agency) discuss the essentials of Google Ads for beginners. They cover the various types of campaigns, the importance of setting clear objectives, and the significance of keyword research. Erno shares insights on how small businesses can leverage Google Ads to capture demand, the impact of quality score on ad performance, and the use of ad extensions to enhance click-through rates. The conversation also delves into bidding strategies, audience targeting, and the importance of monitoring and optimising campaigns for success.
Takeaways
Google Ads is a powerful tool for capturing demand.
Small businesses can benefit significantly from targeted Google Ads campaigns.
Different types of campaigns exist, including search, shopping, and video ads.
Setting clear objectives is crucial for successful Google Ads campaigns.
Keyword research is foundational for effective advertising.
Quality score impacts ad costs and visibility.
Ad extensions can enhance ad performance and click-through rates.
Understanding conversions helps prioritize marketing efforts.
Bidding strategies can optimize ad spend and performance.
Location and language targeting are essential for reaching the right audience.
28 episodes
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