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SOSTAC Digital Marketing Planning Template: Do This or Watch Your Marketing Fail!
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In this conversation, Femi Olajiga discusses the challenges of digital marketing planning and the importance of creating an agile marketing framework. He critiques the traditional SOSTAC model for being outdated and emphasises the need for a more integrated approach to marketing audits, situation analysis, and setting SMART objectives.
Femi Olajiga also highlights the significance of understanding customer profiles and developing a comprehensive marketing strategy that includes various tactics beyond just paid advertising. He advocates for regular audits and collaboration tools to enhance visibility and effectiveness in marketing efforts.
More than 89% of marketing teams struggle with planning.
The SOSTAC model is outdated and needs adaptation.
Integrated marketing audits are essential for success.
SWOT analysis is crucial for understanding customer needs.
Marketing audits should be conducted quarterly.
Setting SMART objectives aligns marketing with business goals.
Focus on high-value customers for better revenue.
A comprehensive strategy includes various marketing tactics.
Collaboration tools enhance visibility in marketing efforts.
Stealing market share is necessary for growth.
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