Artwork

Content provided by Jeffro. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeffro or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

This Expert Storyteller Believes Manipulation is Good... with Matthew Dicks

31:08
 
Share
 

Manage episode 445411001 series 3543566
Content provided by Jeffro. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeffro or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Summary

In this episode, Matthew Dicks, an internationally bestselling author and master storyteller, discusses the power of storytelling in digital marketing and its impact on service-based businesses. He explains the biological and psychological effects of storytelling, the ethical considerations of manipulation, practical steps for integrating storytelling into marketing, and the measurement of storytelling impact.

Takeaways

  • Storytelling has a significant impact on the brain chemistry of the listener, leading to improved cognition, empathy, and positive feelings.
  • Manipulation in storytelling is not inherently negative and is a fundamental aspect of communication, used to influence perception and understanding.
  • Effective storytelling involves conveying change over time, creating emotional connections, and leveraging authentic stories from customers and employees.
  • Consistent and strategic storytelling efforts contribute to building trust, empathy, and positive associations with a brand, ultimately influencing customer behavior and decision-making.
  • Measuring the impact of storytelling in business is challenging, but storytelling serves as a long-term investment in building brand perception and customer relationships.

Chapters

00:00 The Power of Storytelling in Digital Marketing

03:47 The Ethical Considerations of Manipulation in Storytelling

07:10 Practical Steps for Integrating Storytelling into Marketing

Links

matthewdicks.com

storyworthymd.com

https://amzn.to/4eLGdhX

Free Website Evaluation: FroBro.com/Dominate

  continue reading

111 episodes

Artwork
iconShare
 
Manage episode 445411001 series 3543566
Content provided by Jeffro. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeffro or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Summary

In this episode, Matthew Dicks, an internationally bestselling author and master storyteller, discusses the power of storytelling in digital marketing and its impact on service-based businesses. He explains the biological and psychological effects of storytelling, the ethical considerations of manipulation, practical steps for integrating storytelling into marketing, and the measurement of storytelling impact.

Takeaways

  • Storytelling has a significant impact on the brain chemistry of the listener, leading to improved cognition, empathy, and positive feelings.
  • Manipulation in storytelling is not inherently negative and is a fundamental aspect of communication, used to influence perception and understanding.
  • Effective storytelling involves conveying change over time, creating emotional connections, and leveraging authentic stories from customers and employees.
  • Consistent and strategic storytelling efforts contribute to building trust, empathy, and positive associations with a brand, ultimately influencing customer behavior and decision-making.
  • Measuring the impact of storytelling in business is challenging, but storytelling serves as a long-term investment in building brand perception and customer relationships.

Chapters

00:00 The Power of Storytelling in Digital Marketing

03:47 The Ethical Considerations of Manipulation in Storytelling

07:10 Practical Steps for Integrating Storytelling into Marketing

Links

matthewdicks.com

storyworthymd.com

https://amzn.to/4eLGdhX

Free Website Evaluation: FroBro.com/Dominate

  continue reading

111 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play