Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Content provided by Jonathan Stark. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Stark or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Craig Hewitt - The Current State and Potential Future of Podcasting
Manage episode 483948261 series 1402008
Content provided by Jonathan Stark. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Stark or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Craig Hewitt, founder of Castos, joined me on Ditching Hourly to discuss the current state and potential future of podcasting as a medium for building trust with your audience.
AI Summary
In this episode of Ditching Hourly, Jonathan Stark speaks with Craig Hewitt, founder of Castos, about the evolving landscape of podcasting. They discuss the shifting definitions and formats of podcasts, the importance of different content strategies, including private and hybrid podcasting, and the impact of new technologies like AI. Craig also shares insights on leveraging platforms such as YouTube and podcasting for trust-building and discovery, what makes podcasts unique in the AI era, and tips for solo business owners looking to optimize their content. The conversation is packed with actionable advice on how to effectively use podcasting to build authority and nurture audiences.
Chapters
- (00:00) - Introduction and Guest Welcome
- (01:14) - The Evolution of Podcasting
- (02:24) - Private and Hybrid Podcasting Explained
- (03:27) - The Role of Video in Podcasting
- (05:21) - Discovery and Monetization Strategies
- (06:44) - Business Models for Podcasters
- (09:34) - Content Strategy and Audience Engagement
- (16:14) - The Future of Podcasting and Platforms
- (29:09) - Content Strategy and Funnel Optimization
- (30:36) - The Power of Long-Form Audio
- (31:46) - Podcasting for Authority Building
- (34:24) - YouTube as a Discovery Platform
- (34:48) - Shorts, Segments, and Long-Form Content
- (51:18) - The Role of AI in Content Creation
- (55:44) - Private and Hybrid Podcasting
- (59:12) - Conclusion and Future of Podcasting
Craig’s Links
- Castos » https://castos.com/
- Craig’s Website » https://craighewitt.com/
- Craig’s YouTube » https://www.youtube.com/@thecraighewitt
- Craig’s LinkedIn » https://www.linkedin.com/in/craig-hewitt-78386a66/
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!
370 episodes
Share
Manage episode 483948261 series 1402008
Content provided by Jonathan Stark. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Stark or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Craig Hewitt, founder of Castos, joined me on Ditching Hourly to discuss the current state and potential future of podcasting as a medium for building trust with your audience.
AI Summary
In this episode of Ditching Hourly, Jonathan Stark speaks with Craig Hewitt, founder of Castos, about the evolving landscape of podcasting. They discuss the shifting definitions and formats of podcasts, the importance of different content strategies, including private and hybrid podcasting, and the impact of new technologies like AI. Craig also shares insights on leveraging platforms such as YouTube and podcasting for trust-building and discovery, what makes podcasts unique in the AI era, and tips for solo business owners looking to optimize their content. The conversation is packed with actionable advice on how to effectively use podcasting to build authority and nurture audiences.
Chapters
- (00:00) - Introduction and Guest Welcome
- (01:14) - The Evolution of Podcasting
- (02:24) - Private and Hybrid Podcasting Explained
- (03:27) - The Role of Video in Podcasting
- (05:21) - Discovery and Monetization Strategies
- (06:44) - Business Models for Podcasters
- (09:34) - Content Strategy and Audience Engagement
- (16:14) - The Future of Podcasting and Platforms
- (29:09) - Content Strategy and Funnel Optimization
- (30:36) - The Power of Long-Form Audio
- (31:46) - Podcasting for Authority Building
- (34:24) - YouTube as a Discovery Platform
- (34:48) - Shorts, Segments, and Long-Form Content
- (51:18) - The Role of AI in Content Creation
- (55:44) - Private and Hybrid Podcasting
- (59:12) - Conclusion and Future of Podcasting
Craig’s Links
- Castos » https://castos.com/
- Craig’s Website » https://craighewitt.com/
- Craig’s YouTube » https://www.youtube.com/@thecraighewitt
- Craig’s LinkedIn » https://www.linkedin.com/in/craig-hewitt-78386a66/
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!
370 episodes
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Similar to Ditching Hourly
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Pat Flynn from The Smart Passive Income Blog reveals all of his online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog. Discover how you can create multiple passive income streams that work for you so that you can have the time and freedom to do what you love, whether it's traveling the world, or just living comfortably at home. Since 2008, he's been supporting his family with his many on ...
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
Where startup founders raise millions and listeners can invest. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
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…
continue reading
The View from Our Side of the Cockpit Door
…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
continue reading
News and insight from the business world. Download the podcast via the BBC Sounds app.
…
continue reading
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Go offline with the Player FM app!
Go offline with the Player FM app!
