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279. Apple & Google Updates You NEED to know about if you send emails
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Apple and Google are Changing Email—Here’s What Email Marketers Need to Know
If your email open rates have taken a weird dip lately, it might not be your subject lines—it could be Apple and Google. In this quick hit episode, Kate breaks down what’s changing and what you need to tweak to keep landing in inboxes.
What you’ll learn in this episode:
- [00:01:15] Apple is rolling out native email digests and automatic summaries, which could change how your emails show up.
- [00:02:00] Gmail is summarizing messages too—making it tougher to stand out if your subject lines and intros aren’t punchy.
- [00:03:10] What these changes mean for your analytics: why open and click rates might be off (and it’s not all on you).
- [00:04:20] Why preview text, bold headers, and front-loaded info are more essential than ever.
- [00:05:30] How to adjust your email strategy (especially if you use ConvertKit) to adapt to these inbox changes.
What to do next:
Don’t panic—but do polish. Focus on strong subject lines, intentional preview text, and clear formatting so your emails make the AI cut and still feel human to your readers.
Links & Resources Mentioned:
- Open Rate Catapult course – Get more clicks and opens with this super practical (and affordable) email training.
- KateDoster.com – Grab freebies, templates, and more goodies from Kate.
Free things:
Freebies that serve & sell course
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