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Ep. 315- Ask Us ANYTHING❓Go VIRAL With Smart Controversy (and Why Idol > The Voice)🎤
Manage episode 478558697 series 3503151
Content provided by GURU Media Hub. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GURU Media Hub or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of Do This, Not That, host Jay Schwedelson tackles listener questions—mixing smart marketing advice with lighthearted personal takes. Learn how “stealth controversy” can spike engagement and find out which singing‑competition show really produces stars.
=================================================================
Best Moments:
(01:08) Work question about using industry myths as marketing content
(01:35) Introduction to “stealth controversy” as an effective marketing tactic
(02:26) Definition of stealth controversy and how to implement it
(03:27) Stats: stealth controversy boosts engagement by 35 % on social posts
(03:55) B2B examples of stealth controversy in action
(04:36) Consumer‑marketing examples of stealth controversy
(05:00) Why stealth controversy works so well
(07:09) Ridiculous question: favorite singing‑competition show
(07:53) Jay’s pick—American Idol over The Voice
(08:08) Why Idol turns contestants into legit stars
=================================================================
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May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
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MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.
Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
372 episodes
Ep. 315- Ask Us ANYTHING❓Go VIRAL With Smart Controversy (and Why Idol > The Voice)🎤
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Share
Manage episode 478558697 series 3503151
Content provided by GURU Media Hub. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GURU Media Hub or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of Do This, Not That, host Jay Schwedelson tackles listener questions—mixing smart marketing advice with lighthearted personal takes. Learn how “stealth controversy” can spike engagement and find out which singing‑competition show really produces stars.
=================================================================
Best Moments:
(01:08) Work question about using industry myths as marketing content
(01:35) Introduction to “stealth controversy” as an effective marketing tactic
(02:26) Definition of stealth controversy and how to implement it
(03:27) Stats: stealth controversy boosts engagement by 35 % on social posts
(03:55) B2B examples of stealth controversy in action
(04:36) Consumer‑marketing examples of stealth controversy
(05:00) Why stealth controversy works so well
(07:09) Ridiculous question: favorite singing‑competition show
(07:53) Jay’s pick—American Idol over The Voice
(08:08) Why Idol turns contestants into legit stars
=================================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.
Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
372 episodes
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Similar to Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Yes, you can start your own business. And no, you don’t need an expensive degree (or the debt that comes with it). You also don’t need to: Take out a loan Quit your job (right away) Risk your financial stability You just need a little guidance, and the habits it takes to follow through. On The $100 MBA Show, we share the practical, on-the-ground strategies and skills you need to turn your business idea into the future you want. Host Omar Zenhom is a road-tested entrepreneur, business coach, ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
…
continue reading
Positive Leadership has the power to change the world. By focusing on trust, empathy, authenticity and deep collaboration, leaders can energize their teams to achieve success for individuals, their organizations, and society as a whole. Yet, it remains relatively unknown outside positive psychology and neuroscience circles. Join Jean-Philippe Courtois, former member of the Microsoft senior leadership team alongside Satya Nadella and co-founder of Live for Good, as he brings Positive Leadersh ...
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