SPECIAL SERIES == Waitlists Aren’t Just for Hype 🧠 <== | BATHROOM Break #63 COLLAB: The Marketing Millennials + Do This, Not That

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Waitlists might sound boring, but Jay Schwedelson and Daniel Murray make them feel like a secret weapon you’re probably underusing. They break down why waitlists aren't just for trendy DTC brands and how you can use them to test demand, gather leads, and build buzz—without sounding like a scammy giveaway. Plus, you’ll hear some strong opinions on self-checkout, impulse buys, and why Jay owns too many Lululemon hats.

Best Moments:

(01:10) Jay confesses he’s never used self-checkout without needing help

(02:28) Daniel explains why waitlists matter even if you’re not launching a product

(03:35) Jay shares how he turns a free event waitlist into a hype machine

(04:42) Daniel drops the “rolling thunder” strategy for smarter launches

(06:44) Limited quantity launches aren’t just hype—they’re insight gold

(08:05) Jay admits he keeps buying hats he’ll never wear at Lululemon

Follow The Marketing Millennials podcast and connect with Daniel on LinkedIn to share marketing topics you want to hear in future episodes.

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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