))
Exploring Subscription Models in Sports Ticketing with Mikkel Bjerre from FC Copenhagen
Manage episode 465994479 series 3645739
Content provided by Carl-Erik Michalsen Moberg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Carl-Erik Michalsen Moberg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What happens when a traditional football club adopts a modern subscription model? Join us for a live special of Don’t Forget Your Tickets with Mikkel Bjerre, Senior Ticketing and Customer Service Manager at FC Copenhagen. Mikkel shares how FC Copenhagen’s innovative approach to subscriptions has transformed fan loyalty, improved cash flow, and engaged new audience demographics.
In this episode, recorded live in the Royal Tennis Hall in Stockholm in front of a live audience during the BNP Paribas Nordic Open, Mikkel dives into the challenges and rewards of shifting to a subscription model, from ensuring sustainable fan engagement to navigating the complexities of media rights. He also reveals how FC Copenhagen’s new initiatives like FCK+ offer fans exclusive content and first-in-line access to tickets, blending digital engagement with live match experiences.
Tune in to learn how FC Copenhagen is pioneering a fan-first approach, balancing tradition with innovation, and creating a ticketing model that keeps fans invested year-round. Don’t miss this deep dive into the future of sports ticketing.
Don't Forget Your Tickets is powered by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg. The podcast was originally named TicketingPodcast.com
Chapters
1. Exploring Subscription Models in Sports Ticketing with Mikkel Bjerre from FC Copenhagen (00:00:00)
2. Exploring Season Ticket Subscriptions in Sports (00:00:02)
3. Evolving Sports Ticket Subscription Model (00:13:01)
60 episodes
Share
