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Don't Forget Your Tickets

Carl-Erik Michalsen Moberg

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Don' Forget Your Tickets is a podcast devoted to the unsung heroes of the spectator sports and events industries, the Ticketing Managers. We explore who they are, their well-guarded industry secrets, and how they entered the field. Beyond that, we delve into a broader ticketing realm, inviting experts from various fields to share their insights and stories. Our primary aim is to add value and highlight deserving individuals. (The podcast was originally named TicketingPodcast.com)
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What does it take to land a top job in Sports? We're live with a new season of Don't Forget Your Tickets, and in this opening episode of season seven, James Gershfield, Head of Sports & Entertainment at Forsyth Barnes, reveals the key traits that separate candidates who apply from those who get hired. With experience recruiting for Manchester Unite…
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How Can EFL Clubs Build a Sustainable Financial Future? Tight margins, rising costs, and unpredictable revenue streams can make or break a football club’s future. So how can EFL clubs create a financial model that balances ambition with long-term stability? At Don’t Forget Your Tickets at Emirates Stadium, Steve Kavanagh, former Millwall CEO and No…
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What Will Buying a Match Ticket Look Like in the Future? As ticketing technology evolves and fan behaviors shift, how will clubs adapt to keep stadiums full and fans engaged? For the final episode from Don’t Forget Your Tickets at Emirates Stadium, Professor Dominik Schreyer from WHU – Otto Beisheim School of Management sat down with Thom Airs to e…
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How Can Clubs and Tech Providers Shape the Future of Ticketing—Together? The best innovations in football rarely happen in isolation—they thrive when clubs and technology providers work hand in hand. But what does that kind of partnership actually look like in practice? At Don’t Forget Your Tickets at Emirates Stadium, Mads Liabø, Marketing Manager…
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How Are Mobile Apps Transforming Fan Engagement in Football? In an era where fans expect a constant connection with their clubs, mobile apps have become more than just digital hubs—they're powerful tools for engagement, loyalty, and revenue generation. But how can clubs make the most of them? At Don’t Forget Your Tickets at Emirates Stadium, Martin…
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How Can “Headless Ticketing” Unlock the Future of Fan Experiences? Ticketing is no longer just about selling seats—it’s about empowering clubs to build their own fan journeys. But what if your ticketing system was as flexible and open as the platforms transforming banking, retail, and media? At Don’t Forget Your Tickets at Emirates Stadium, Kjetil …
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The Commercial Evolution of Football – Where Is It Heading Next? From local sponsors to billion-euro global partnerships, football’s commercial landscape has transformed beyond recognition. But what’s driven this evolution—and where is it heading next? At Don’t Forget Your Tickets at Emirates Stadium, Phil Carling, Managing Director of Football Con…
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How has stadium access control evolved from paper tickets to cutting-edge digital solutions? In this episode of Don't Forget Your Tickets, recorded live at Emirates Stadium, Kevin Dixon (HID Global) takes us inside the world of venue security and fan experience, drawing from his work at FIFA World Cups, UEFA competitions, and major sporting events.…
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Can Women’s Football Rival the Global Impact of the Men’s Game? The growth of women’s football has been nothing short of remarkable—but how far can it go? In this episode of Don't Forget Your Tickets, recorded live at Emirates Stadium, Thom Airs sit down with Sophie Downey and Rachel O’Sullivan, the duo behind Girls on the Ball, who have spent over…
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What Keeps Fans Loyal to Their Club for a Lifetime? Football is more than just a game—it’s identity, community, and lifelong devotion. Few understand this better than esteemed historian and lifelong Aldershot Town supporter, David Kynaston, who joins Greig Box Turnbull on stage at Emirates Stadium to explore the deep emotional bonds fans have with …
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Unlock the Future of Sports Ticketing—With Just a Smile! Join us for a fascinating conversation with Daniel Gianmarco Krizan of TruCrowd and Preyan De Silva from Wimbledon – The All England Lawn Tennis Club, recorded live at the Don’t Forget Your Tickets conference at Emirates Stadium in January 2025. Imagine walking into a stadium without the hass…
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Football isn’t just about the game—it’s a billion-euro empire, thanks to the intricate work of legal and financial experts. Stefan Borson, CEO of Watchstone Group and former financial advisor to Manchester City, joins us to unravel how clubs have transformed into financial powerhouses. Through his expert lens, we explore Real Madrid's remarkable fi…
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Discover the transformation of modern football with Paul Barber, the dynamic CEO and Deputy Chairman of Brighton & Hove Albion FC. Sharing his unique journey from dreaming of being a player to becoming a top executive, Paul provides a rare glimpse into English football's evolution after Euro 96, revealing how it reshaped the commercial ambitions of…
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Fan engagement for modern football clubs has evolved beyond simply connecting with local supporters—it’s now about reaching and resonating with a global fan base. In this episode of Don’t Forget Your Tickets, we’re joined by Curt Baker, Product Lead at FotMob, to explore how innovative digital tools are redefining the matchday experience for fans e…
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Discover the captivating journey of Northern Irish football with Neil Coleman, Head of Communication and Digital Innovation at the Northern Ireland Football League (NIFL). In this Road Trip Special of Don't Forget Your Tickets, recorded live at NIFL's offices at Windsor Park in Belfast on October 22nd, 2024, Neil shares insights into the league's a…
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What happens when a traditional football club adopts a modern subscription model? Join us for a live special of Don’t Forget Your Tickets with Mikkel Bjerre, Senior Ticketing and Customer Service Manager at FC Copenhagen. Mikkel shares how FC Copenhagen’s innovative approach to subscriptions has transformed fan loyalty, improved cash flow, and enga…
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What happens when sports collide with innovation? Join us for an insightful conversation with Thomas Rypens, Direct-to-Consumer Director at Club Brugge, as he shares how the club is revolutionising fan experiences and boosting revenue through digital strategies. Learn how the integration of ticketing and merchandising, backed by a powerful data eco…
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In this Live Special episode of Don't Forget Your Tickets, recorded at Cherry Red Records Stadium, Param Kanabar, CEO and founder of NOQ, shares the story of how a frustrating concert experience led him to create a solution that eliminates queues and boosts revenue for event organisers. Param discusses how NOQ has evolved into a comprehensive finan…
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Incorporating charitable donations into the ticket-buying process is a powerful way to support important causes, enhance customer experience, and build a positive brand image. In the latest episode of TicketingPodcast.com, we explore this innovative upselling strategy with Julien Lepron, a Partner and Consultant at Common Cents France. Founded in 2…
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Are you a ticketing manager or a sports executive eager to unlock the full potential of customer data? Then our latest episode of TicketingPodcast.com is a must-listen. We sat down with Stefan Lavén, the visionary CEO and founder of DataTalks, to delve into how customer data can revolutionise your ticketing strategy and drive revenue growth. From D…
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"Don’t chase your dreams. Build your dreams." This could be the motto for the latest episode of TicketingPodcast.com, where we sit down with Fredrik Söderberg, CEO of the renowned Swedish football club AIK. If you’re looking for in-depth perspectives on ticketing and its importance for your football club – look no further. This episode has everythi…
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One Click Away. That was the title of the show when Carl-Erik Moberg welcomed Kjetil Sørtun on stage at epet Arena in Prague on June 5, 2024, for a Live Special of TicketingPodcast.com, discussing next-generation ticketing solutions. The event took place at the Football Business Summit, gathering football industry executives from all over Europe fo…
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"Cut the discounts!" This bold advice from Professor Dominik Schreyer to football clubs selling season tickets stems from a simple truth: scientific evidence shows that discounts are not a significant motivator for season ticket holders. So, why continue to offer them? Since launching TicketingPodcast.com in March 2023, we've engaged with various e…
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The first point of contact between guests and an event is access control, where tickets are scanned. Yet, this crucial part of ticketing operations has not been thoroughly explored on TicketingPodcast.com—until now. In this episode, Jacqueline Purcell, a seasoned access control expert from Alvarado Mfg., delves into the intricacies of event access …
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What’s life like day-to-day in the English Football League, how can we tackle season ticket no-shows, and what implications does the Football Governance Bill have for ticketing? These are just a few of the queries we're exploring in this TicketingPodcast.com episode with Sam Earle, Events Operations Manager at AFC Wimbledon. Formerly the Events and…
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The iconic Principality Stadium in Wales, with its impressive 74,000 seating capacity, isn't just the heart of Welsh rugby. It is also the pulse of a vibrant events scene; hosting shows with superstars such as Taylor Swift and Bruce Springsteen. At the helm of this thrilling atmosphere is Daniel Cook, WRU’s Manager of Digital Ticketing & Customer O…
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In our latest episode, we step into the world of music festivals, where the thrill of the front row meets the meticulous planning of crowd control. What can the sports event industry learn from the festival industry on this matter? Quite a lot, which is also one of the reasons why Morten Therkildsen, Director of Safety at the Roskilde Festival, is …
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Season 4 of TicketingPodcast.com is here, and we're kickstarting the new season with a deep dive into men’s and women’s football at SK Brann—just in time for their women’s team's Champions League quarter-final matches against Barcelona on the 20th and 28th of March. With passionately dedicated fans, the largest attendance in Norway, and European su…
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Join us for yet another thrilling season finale of TicketingPodcast.com, where we welcome back one of our guests from last season – Ticketing Systems Manager Nick Brennan of Warwickshire County Cricket Club – for a run-through from start to finish of all the seven previous episodes. Nick, a highly deserving finalist for the “Unsung Heroes” award at…
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Crowd safety must be a priority for every ticketing executive in sports and major events. It's a multifaceted issue that impacts customer experience, capacity management, brand reputation, legal compliance, risk management, emergency preparedness, and revenue protection. Indeed, the significance of each element is undeniable for those in the realm …
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How will Artificial Intelligence impact the future of ticketing? We explore this question in this Hot Topic Special episode of TicketingPodcast.com, featuring our guest, Michael Fraser. Michael brings nearly four years of direct marketing and ticketing experience from the Toronto 2015 Pan American Games Organizing Committee. He is currently the co-…
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If you're involved in ticketing, you're probably familiar with the term dynamic pricing. But how does it actually work? And who is it for? In this episode of TicketingPodcast.com, we explore these questions with our guest, Filippo Scanzano from the German start-up Smart Pricer. Filippo Scanzano has a background in ticketing, starting his career as …
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There is a significant disparity in stadium capacities between Scottish Premiership clubs like Celtic (60,000+) or Rangers (50,000+), and Ross County FC. With just over 6,500 seats at Victoria Park in Dingwall, Highland, Global Energy Stadium is the smallest stadium in the Scottish Premiership. Interestingly, the stadium has more seats than the pop…
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Recorded live in front of an audience of football industry professionals at Croke Park in Dublin on January 13, 2024, here is Joe Foster, Ticketing Manager & European Competitions Coordinator at the Norwegian Premiership Champions FK Bodø/Glimt, sharing his insights on what to do when a small club with a tiny ticketing department faces ticket deman…
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She has done 2 Olympic games, 2 FIFA World Cups and lots of other big events, and she is still only at the start of her career. Say hello to Canadian and Australian ticketing superstar Brooke Arthur. From cutting her teeth as an intern at the 2006 Asian Games in Doha, Qatar, to spearheading ticketing at the 2010 Olympic and Paralympic Winter Games …
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When Peter Wynne visited TicketingPodcast.com at the start of 2023, Wrexham AFC were fighting for promotion from the National League and into the English Football League (EFL). Eight months later the club is well established in the EFL, and Wrexham's head of tickets and memberships is busier than ever. Despite this, he generously accepted the invit…
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TicketingPodcast.com is back with a brand-new season, and we're kicking things off with an incredible guest. Meet Jean-Marie Tardy, the Ticketing Project Manager at FIFA, as he joins our host, Carl-Erik Moberg, to explore FIFA's unique ticketing operations. Ticketing at FIFA is a highly specialised and unique aspect of the organisation's operations…
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"Plan for the absolute worst case scenario. Always. Something will always go wrong. You need to be ready for it every time." If you jump straight to the end of this TicketingPodcast.com season 2 episode with Rick Jurkiewicz - Head of Ticketing at the Rugby Football League - that is the advice you'll get. Listen carefully, but please also lend an ea…
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You're in for an absolute treat in this bonus episode of TicketingPodcast.com as we sit down with Rick Jurkiewicz - Head of Ticketing at the Rugby Football League - to discuss how he ended up just here. Rick's tale is a captivating one, chronicling his journey from the music scene of Nottingham to the sports arenas of Manchester, providing unique i…
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Join us for the thrilling finale of TicketingPodcast.com's second season, where we've assembled the brightest minds in the industry: Nicholas Brennan, Martin Goossens, Samuel Boyden, Manal Smith, and Rick Jurkiewicz. Now, brace yourself for an exhilarating episode as we welcome back the insightful Paul Williamson, Director at Two Circles, to recap …
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Have the world ever experienced a success story similar to the England and Wales Cricket Board's tournament The Hundred? Probably not. The Hundred is a professional franchise 100-ball cricket tournament involving eight men's and eight women's teams located in major cities across England and Wales. The tournament is run by the England and Wales Cric…
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Some choose the safe path, others a more daring one. Manal Smith is of the last category. Her ticketing career started at the London 2012 Olympics, and since then she has taken on huge challenges at both AXS, GP World Tour, and The Hundred before she recently was appointed Head of Ticketing at SailGP. In this bonus episode of TicketingPodcast.com, …
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England Netball is the national body which oversees, promotes, and manages netball in England. They are responsible for the England national netball team, The Vitality Roses, and oversees several programs running from junior to development level as well as the Roses National Academy for aspiring athletes under the age of 20. England Netball has mor…
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Netball is an exciting, fast, and skillful game of fair contest, where two teams of seven players each strive to keep or gain possession of the ball. The team with the ball, through running, jumping, throwing, and catching, attempts to move the ball into its goal circle from where a goal may be scored, while the opposing team uses defensive movemen…
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Royal Sporting Club Anderlecht is the most successful Belgian football team in European competitions, with five trophies. Martin Goossens has been with RSCA since August 2016, and he is currently holding the position as Ticketing Manager. For a club with 77 different fan clubs spread across Belgium and abroad, and a new national security law that r…
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There are strict security rules within Belgium football, and this year the rules and regulations got even stricter when the Belgium government introduced a new security law that requires that everyone who enters the stadium on match-day need to identify themselves. What does this mean for Belgium football supporters, and how can big clubs like Roya…
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Edgbaston Cricket Ground, also known as the County Ground or Edgbaston Stadium, is a cricket ground in the Edgbaston area of Birmingham, England. It is home to Warwickshire County Cricket Club and its T20 team Birmingham Bears. Edgbaston has also been the venue for Test matches, One-Day Internationals and Twenty20 Internationals. Edgbaston has host…
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With a degree at UCFB (short for University Campus of Football Business) as the base, Nicholas Brennan has built an impressive career within ticketing. First a short stay at the Rugby World Cup as Ticket Office Staff back in 2015, followed by two years as a Ticket Office Sales Assistant at Birmingham City Football Club. At the same time he started …
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Peter Wynne, Head of Tickets & Memberships at Wrexham AFC Welcome to Wrexham (if you manage to get hold of a ticket) Wrexham AFC had to stop selling memberships when their number of memberships exceeded the number of seats at Racecourse Ground. So how can you get tickets to watch The Red Dragons? In this bonus episode of TicketingPodcast.com, Wrexh…
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Peter Wynne, Head of Tickets & Memberships at Wrexham AFC Up The Town Wrexham When Hollywood superstars Ryan Reynolds and Rob McElhenney bought one of the world’s oldest professional football clubs - Wrexham AFC - for the modest sum of $2.5 million in 2020, the average number of attendees at the club’s home matches at Racecourse Ground was between …
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