Season 4 premiere: Record-breaking ticket sales and a FOMO frenzy among fans with Mads Liabø of SK Brann

Don't Forget Your Tickets

Season 4 of TicketingPodcast.com is here, and we're kickstarting the new season with a deep dive into men’s and women’s football at SK Brann—just in time for their women’s team's Champions League quarter-final matches against Barcelona on the 20th and 28th of March.
With passionately dedicated fans, the largest attendance in Norway, and European success for both their men’s and women’s teams, SK Brann is ablaze at the start of their 2024 season. Norwegian football is enjoying a renaissance, with ticket sales soaring to new heights, and SK Brann experiencing a tangible FOMO effect among their supporters.
Mads Liabø, the Marketing Manager at SK Brann, is at the forefront of this excitement, leading their marketing, ticket sales, and ticketing operations. In this episode of TicketingPodcast.com, he shares his insights on ticket sales strategies for season tickets and delves into the subtleties of marketing men’s versus women’s football matches.
He also reveals what new ticketing features he hopes will materialise in the future and candidly discusses which features he believes should have never been implemented.
Tune in for 25 minutes of great vibes and invaluable insights for anyone involved in the marketing or ticketing aspect of men’s or women’s football.
Don't Forget Your Tickets is powered by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg. The podcast was originally named TicketingPodcast.com

Chapters

1. Season 4 premiere: Record-breaking ticket sales and a FOMO frenzy among fans with Mads Liabø of SK Brann (00:00:00)

2. Success and Growth of SK Brann (00:00:01)

3. Ticketing Innovations and Expansion in Football (00:11:09)

4. Improving Ticketing Experience With AI (00:16:39)

5. Matchday Ritual Traditions and Marketing Tips (00:20:46)