Season 3 premiere: Jean-Marie Tardy (FIFA) on how FIFA is ensuring fair and equal access to tickets for spectators from all over the world

Don't Forget Your Tickets

TicketingPodcast.com is back with a brand-new season, and we're kicking things off with an incredible guest.

Meet Jean-Marie Tardy, the Ticketing Project Manager at FIFA, as he joins our host, Carl-Erik Moberg, to explore FIFA's unique ticketing operations.

Ticketing at FIFA is a highly specialised and unique aspect of the organisation's operations, and one of the defining factors is the immense scale of the organisation and the events they organise. FIFA's ticketing is unlike any other - it operates on a global scale, reaching audiences from every corner of the world. As a result, the ticketing process requires a start-up approach, allowing for experimentation and continuous improvement.

In the world of FIFA, there's no room for improvisation. Precision and meticulous planning are key when communicating with the public and preparing for various scenarios. Jean-Marie, with his vast experience and entrepreneurial spirit, offers an exclusive glimpse into the exciting world of FIFA tournament ticketing. With a unique path into the industry, he reveals fascinating insights into the composition of the ticketing team, their hiring approach, and the art of selling not just tickets but dreams.
We also address the ever-growing sphere of women's football and its place in FIFA tournaments. Hear from Jean-Marie as he shares FIFA's strategic plans to elevate women's football and the tremendous strides that have been made in this area. From breaking attendance records to capturing the world's attention, the attraction of women's sport is undeniable. We also explore the meticulous planning and execution leading up to the Under 17 Women's World Cup in India.
Lastly, we shed light on the complexities around World Cup ticket distribution and fan engagement. Jean-Marie gives listeners an inside look at the ticketing process, from predicting sales phases to ensuring fair access for all fans. Get to understand how data plays a crucial part in ticket allotment and witness the joy of fans experiencing the thrill of the matches through his anecdotes. If you've ever dreamed of venturing into the ticketing industry, you won't want to miss Jean-Marie's valuable advice shared in this episode.
Tune in and be a part of this exhilarating journey through the world of FIFA tournament ticketing!
Don't Forget Your Tickets is powered by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg. The podcast was originally named TicketingPodcast.com

Chapters

1. Season 3 premiere: Jean-Marie Tardy (FIFA) on how FIFA is ensuring fair and equal access to tickets for spectators from all over the world (00:00:00)

2. Insights From FIFA Ticketing Project Manager (00:00:02)

3. Managing FIFA Tournament Ticketing Team (00:12:49)

4. Women's Football and FIFA Tournaments (00:16:48)

5. World Cup Ticket Distribution and Fans (00:23:47)

6. Ticketing Manager's Role and Advice (00:36:47)